PRICE, SERVICE QUALITY AND CUSTOMER LOYALTY: A CASE OF AIR ASIA Nadia Hanum Amiruddin Faculty of Business & Entrepreneurship, University Malaysia Kelantan, Kelantan Email : nhanum@umk.edu.my , Tel : 0163350165 ABSTRACT Nowadays, the market is getting competitive in all aspects of survival of the company. Companies especially in the service industry realize that in order to win the market, they need to explore new ways of approaching customers. Therefore, it is important for the company to
Words: 1362 - Pages: 6
profit by selling products to customers and continue to expand in other countries. Key stakeholders * Customers: Customers are stakeholders of Tesco because they are interesting on the products that the company provide. Customers want the Tesco to provide high quality products. Customers often describe what they have bought. Customers can influence the purpose of Tesco that If the business just provide products to customers and do not know what customers want, customers world not like to spend money
Words: 1409 - Pages: 6
Testing * Verification * Certification Organization Strategic Capacity Plan * Vision * Values * Strategic Plan * Expertise * Industries * Themes Flow chart of Portfolio Process or Technical Due Diligence Service * Initial review * Agreement of work packages * Undertake work packages for projects in development and operation * Review finding with client * Final presentation Outline of Project Selection Criteria Program Management
Words: 3385 - Pages: 14
deliver the firm’s primary products and services ¨ Operations and supply chain management (OSCM) is ¨ ¤ A functional field of business ¤ Concerned with the management of the entire production/delivery system Goods versus Services 1-3 Goods Services Pure Goods Core Goods Core Services Pure Services Tangible Less interaction with customers Often homogeneous Not perishable – can be inventoried Intangible Interaction with customer required Inherently heterogeneous
Words: 931 - Pages: 4
Business Management graduate has created the UR UMUC Healthy fitness as a center for exercise and martial art classes. Since its first opening in 1980, UR UMUC Health Center has not been keeping the facility up to date to meet the new demands of customers and the business has proven to be declining in the past few years. Along with the future arrival of Gold Gym, the obsolete facility is in a great need for a dynamic change. Particularly with the emerging of technology, the center management will
Words: 1153 - Pages: 5
Thorpe Park Task 1 AO1 Company history * What is Thorpe Park Thorpe Park is a theme park located in England, surrey which was built in 1979, with an aim of being a water themed park. At first the site was a gravel pit owned by Ready Mixed Concrete Limited who excavated gravel, but then in the 1970’s the company flooded part of the site with the intention of creating water based theme park; the other side of the park would have been used for an educational park with the theme of the history
Words: 4147 - Pages: 17
social circles, worrying to provide innovative and quality products and to our customers who are our main motor. Business Concept The business is a pool bar where customers can enjoy playing billiards and enjoy alcoholic beverages, is a modern concept that daily promotions to satisfy the customer and provide the best prices in our market will. Our market is people aged 18 -40 years with high and middle socioeconomic level. Customers may also take advantage of our promotions besides
Words: 811 - Pages: 4
product or service that is valued by someone. The operations are the task that create value. Operation’s management is the planning, scheduling, and control of the activities within a company’s walls to manufacture a product or service. For example, an automobile company that makes high quality cars takes sheet steel, engines parts, tools, equipment and workers (inputs/resources), assembles and fabricates its inputs with its resources (transformation process) thus creating high quality cars (desired
Words: 1051 - Pages: 5
three most essential things of human. Hotel or hotel industry alone provides two basic things: food and accommodation. So, what is hotel or hotel industry? Hotel is a part of the hospitality industry which is an umbrella term for a broad variety of service industries including, but not limited to, hotels, restaurants and casinos. Hotel is often referred as a “Home away from home”. If we consider meaning of hotel in the dictionary, a hotel is a building where you pay to have a room to sleep in and where
Words: 21914 - Pages: 88
2008 The impact of employee empowerment on service quality and customer satisfaction in service organizations (A Case study of Länsförsäkringar Bank AB) Silvia C. Peters: 1982-05-15. Elham Mazdarani: 1976-12-11. GROUP: 1924 ABSTRACT COURSE: Bachelor Thesis in Business Administration, 15ECTS AUTHOURS: Peters Silvia Chigozirim. Flugsnappargatan 6, 3tr. 72472, Västerås. 0737225113. SUPERVISOR: LEIF SANNER TOPIC: The impact of employee empowerment on service quality and customer satisfaction:
Words: 23725 - Pages: 95
