aimed at the study of Royal Enfield Brand in Indian Markets – So far how they have performed and suggestions for them to grab more market share and be profitable. Every year, they have sold modest numbers but despite low numbers, they continue to command a position of respect and awe in the Indian motorcycle market. The objective of the study was to study the different product lines, marketing strategy and Brand Management of Royal Enfield Bullets in Indian market. 1. Bullet riders are mostly Value-Expressive
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Study of Promotional Strategies for Cars in India 1 Table of Contents 1. Objective 2. Scope of Work 3. Rationale 4. Theoretical Framework and Review of Literature i. ii. iii. iv. Promotional Strategy Promotional Mix Message and Media Strategy Communication Model- AIDA 5. Promotion Process For Cars i. ii. iii. iv. v. vi. vii. viii. ix. Selecting the target market Product and Brand Positioning Promotional Decisions Advertising Direct Marketing Interactive/Interactive Marketing Sales Promotion
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THE INDIAN CONTRACT ACT, 1872 The Law of Contract Constitutes the most important branch of mercantile or commercial law. It affects everybody, more so, trade, commerce anq industry. It may be said that the contract is the foundation of the civilized world. The law relating to contract is governed by the Indian Contract Act, 1872 (Act No. IX of 1872). The preamble to the Act says that it is an Act "to define and amend certain parts of the law relating to contract". It extends to the whole
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it may range from 41.7 million to 47 million. RELIGION: Almost 90 percent of the people are Buddhists, and the proportion is higher among the Burmese majority. Buddhism is believed to have been introduced to Burma by missionaries sent by the Indian emperor Ashoka in the third century B.C.E. TRADITIONAL ARTS: Myanmar is a country full of ancient traditions and culture. From time to time, the Myanmars have adapted different cultures and arts. To describe about the Arts of Myanmar, there are
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Wal-Mart Lack of compassion Tip of the iceberg can describe the story below. Wal-Mart is company No. 1 in the world. It has the most revenue over any other company ($421 Billion). But its riches equal its controversies. This story is probably the most apt at describing the unethical treatment of its workers, because of the sheer senselessness of it. In 2000, a collision with a semi-trailer left 52-year-old Deborah Shank with permanent brain damage and in a wheelchair. Her husband and three
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Table of Content ADVERTISING........................................................................................................................................3 INDUSTRY SNAPSHOT..................................................................................................................................4 NATURE OF THE INDUSTRY..........................................................................................................................5 MEDIA....................................
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2010 A Grand Project Report on Credit Risk Management at State Bank of Mysore N. R. Institute of Business Management 23/3/2010 A Grand Project Report on Credit Risk Management at State Bank of Mysore N. R. Institu of Business Manag itute agement A Grand Project Report on rand Credit Risk Manag anagement at State Bank of M k Mysore (IN PARTIAL FULFILLMENT OF PROJECT STUDY COURSE, IN TWO YEARS FULL TIME LMENT O WO YEAR MASTER OF BUSINESS ADMIN SS ADMINISTRATION PROGRAMME OF GUJARAT
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CHAPTER-1 INTRODUCTION The ultimate aim of every organization is to sell the products, which the company manufactures and to make profit. A successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. Today’s world is full of competition. And manufacturing the product is not enough, the same product needs to be communicated or the consumers should be made known about the availability
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is one part of the business conglomerate, Tata Group, and was formerly known as TELCO (Tata Engineering and Locomotive Company). The other ventures of Tata Group include Tata Steel, Tata Consultancy Services, Tata Technologies, Tata Tea, Titan Industries, Tata Power, Taj Hotels, and so on. Headquartered in Mumbai, India, Tata Motors is a multinational corporation accounting for 70% cumulative market share in the domestic commercial vehicle segment. Today, the company is the world’s second largest
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ABBAS (Samir Abood). Strategies of petro-chemical industries in Arabian countries. 1988. Delhi, University of Delhi. 412p, Bibliography: P 354-84. (University of Delhi, Commerce (Deptt of-), Thesis). (Thesis, University of Delhi, Commerce (Deptt of-). {Note: Appendix: P 354-412}. X9(F555).46.N8 M8/Th 00914764 ABBI (Kavita). Life style of Indian women (working V/s non working). 1987. Delhi, University
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