same advantages. The idea or thought is the message and the channel is the way in which the message is delivered. The sender is responsible for the content and accuracy of the message. Differences in education levels, experience, and personal perceptions can all distort the message. The different communication channels are the vocal channel which includes talking and listening, visual which includes presentations, conferences, or classes, and tactile which includes physical contact and is usually
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problems and strategies to work on them Promote client insight and perception of reality Overcome resistant behaviors Continuously evaluate progress toward goal attainment Phases continued Resolution Phase Stressful for the patient Learning is maximized Patient reactions to termination Denial Anger/hostility Feelings of rejection Regression Variables that Influence Communication Perception Values, Attitudes, Beliefs Culture Social Status Gender Age/Developmental Level Environment Verbal and nonverbal
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are perceived and incorporates tactics such as IM (Impression Management), self-presentation, and interview impressions. Discussion A first impression entails to an event of when a person encounters another individual and develops a mental perception and image of the subject. The first impression depends on the target and the observer, and it is based on a variety of factors including age, languages, genders, physical appearance, voice, posture, accent, time
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report is based on a Case Study: “Ethel’s Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success”. The report will reflect on four points: describing the types of consumer buying decision to indulge at Ethel’s, the consumer’s influences of time and money spent at Ethel’s, what motivates Ethel’s customers and finally exploring the needs the customer experience appeals to most. CONSUMERS BUYING DECISIONS As noted in the Case Study the chocolate house dates back to the 17th Century
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ENFJs are the benevolent 'pedagogues' of humanity. They have tremendous charisma by which many are drawn into their nurturant tutelage and/or grand schemes. Many ENFJs have tremendous power to manipulate others with their phenomenal interpersonal skills and unique salesmanship. But it's usually not meant as manipulation -- ENFJs generally believe in their dreams, and see themselves as helpers and enablers, which they usually are. ENFJs are global learners. They see the big picture. The ENFJs focus
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lifestyle * Aspirational groups * People whom you don’t belong to but want to be like them * Dissociative group: group that you don’t want to belong to * Opinion leader: person whose opinion influences the group -> person has been using the product or service for some time, has high social skills, is known for certain expertise. People seek opinions from opinion leaders before purchasing anything * Family * Spouses:
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Social behavior Lecture - 11 Reference; Chapter 16, Essentials of Psychology by Coon What Is Social Psychology ? • Scientific studies of how individuals behave, think, and feel in social situations; how people act in the presence (actual or implied) of others • Need to Affiliate: Desire to associate with other people; appears to be a basic human trait. • Experiment contd Experiment • We may conclude - „Misery loves company‟ • Later experiment – women expected to be shocked were given
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CHAPTER 6 ANALYZING CONSUMER MARKETS LEARNING OBJECTIVES In this chapter, we will address the following questions: 1. How do consumer characteristics influence buying behavior? 2. What major psychological processes influence consumer responses to the marketing program? 3. How do consumers make purchasing decisions? 4. In what ways do consumers stray from a deliberative, rational decision process? CHAPTER SUMMARY 1. Consumer behavior is influenced by three factors: cultural (culture
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C1) Which of the following is true with regard to groups? A) A group is characterized by the independence of its members. B) A group typically lacks definite roles and structures. C) A group influences our emotional reactions. D) An informal gathering cannot be considered a group. E) The membership of a group does not affect how its members treat outsiders. E2) Which of the following is true regarding formal groups? A) They are natural formations that arise in response to the need for social
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control over resources or with hierarchical status Symbolical approach Views power as a product of communicative interactions and relationships * Ideology Refers to the taken-for-granted assumptions about reality that influence perception of situations and events. Shapes our understanding about what exists, what is good, and what is possible. Involves assumptions that are rarely questioned: hierarchy is necessary & useful. Can influence our behaviors. Tied to systems of power and
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