ARTICLE IN PRESS Tourism Management 26 (2005) 549–560 The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants$ Hong-bumm Kima,1, Woo Gon Kimb,* b a College of Hospitality & Tourism, Sejong University, Kwang-jin Gu, Gun-ja Dong 98, Seoul 143-747, Republic of Korea School of Hotel and Restaurant Administration, Oklahoma State University, 210 HESW, Stillwater, OK 74078-6173, USA Received 27 February 2004; accepted 4 March 2004 Abstract There is
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II. List of abbreviations II III. List of tables and Figures III 1. INTRODUCTION 4 1.1 A BRIEF INTRODUCTION OF MANASLU 5 1.2 THE TEA HOUSE PROJECT 6 2. Sustainability Model 8 2.1 Social: 8 2.2 Economic: 9 2.3 Environment: 9 3. THE TARGET GROUP 10 3.1 INVOLVEMENT OF THE LOCALS 11 3.2 TRAINING 11 3.3 PROPOSED MODULE 12 3.4 OUTCOME 15 4. SWOT ANALYSIS 16 IV. List of references VI II. List of abbreviations ITB Berlin Internationale Tourismus Börse Berlin. TRPAP Tourism for Rural
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chapter 10 the international context There never were, since the creation of the world, two cases exactly parallel. Philip Dormer Stanhope (1694–1773); English Secretary of State INTRODUCTION firms move out of their domestic market on to the Aswith differinglanguage, arenas.system, technologicalinternational stage, they aretofaced business The nations they expand to can vary with regard consumer behavior, legal infrastructure, business culture, educational system, labor relations, political
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countries. In Malaysian English, flat often denotes a housing block of lesser quality meant for lower-income groups, while apartment is more generic and may also include luxury condominiums. In New Zealand English, the two terms are independent: apartment has the US sense, while flat usually refers to any rental property, but especially one shared by students or another non-family group. Tenement law refers to the feudal basis of permanent property such as land or rents. May be found combined as
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UFR DE LANGUES, LITTÉRATURES ET CIVILISATIONS ÉTRANGÈRES CENTRE D’ÉTUDES DU TOURISME ET DES INDUSTRIES DE L’ACCUEIL LICENCE PROFESSIONNELLE HÔTELLERIE TOURISME Licence professionnelle Hôtellerie restauration PROJET TUTORÉ La concurrence dans l’hôtellerie de luxe Aurélie MANAUX Année universitaire : 2007 – 2008 Sous la direction de : Éric OLMÉDO Le CÉTIA de l’Université de Toulouse II – Le Mirail n’entend donner aucune approbation, ni improbation dans les projets tutorés
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Confirming Proofs Chapter 3 Strategic Market Segmentation Segmenting markets is a foundation for superior performance. Understanding how buyers’ needs and wants vary is essential to designing effective marketing strategies. Effective approaches to segmenting markets may be one of the most critical factors in developing and implementing market-driven strategy. The need to improve an organization’s understanding of buyers is escalating because of buyers’ demands for uniqueness and the growing array
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Remerciements Je tiens à remercier toutes les personnes m’ayant aidé à la réalisation de ce projet tutoré ; Tout d’abord, Monsieur OLMÉDO, mon maître de recherche, pour m’avoir guidé dans la construction de mon plan, Mais aussi Monsieur PICHON pour sa disponibilité et pour l’aide précieuse qu’il m’a apportée dans l’élaboration de ce projet. Je tiens également à exprimer ma gratitude à Monsieur CINOTTI qui m’a aidé à m’orienter dans mes recherches. Enfin, j’adresse également mes remerciements
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important starting point to a successful career in tourism. What Is Tourism? Tourism may be described as the activities of tourists and those who cater for them. It is a highly diversified business with many component parts ranging from airlines to hotels. Tourism is concerned with providing: Travel and transport facilities Accommodation Food and drink Entertainment/recreation Information and assistance Souvenirs Above all, tourism is a hospitality industry providing a service to visitors
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KENYA GENERAL INFORMATION Kenya, officially the Republic of Kenya, is a sovereign state in Africa. Its capital and largest city is Nairobi. Kenya lies on the equator with the Indian Ocean to the south-east, Tanzania to the south, Uganda to the west, South Sudan to the north-west, Ethiopia to the north and Somalia to the north-east. Kenya covers 581,309 km2 (224,445 sq mi) and has a population of about 44 million in July 2012. The country named after Mount Kenya, the second highest mountain
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Tourism Marketing in Developing countries: a study of Bangladesh Contact Address: S M Nazrul Islam, PG Researcher, Hospitality and Tourism Management, University of Strathclyde, Glasgow Email: smnazrul.islam@starth.ac.uk Tourism has become a very important and dynamic sector both in the world economy and particular in the developing countries. Its growth affects not only the activities directly linked to tourism but also other sectors. Tourism is already an important sector in some developing countries
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