Lipitor and iPhone 4s: Setting the Stage for Industry Disruption - Christopher Bowe - ... Page 1 of 2 HBR Blog Network Lipitor and iPhone 4s: Setting the Stage for Industry Disruption by Christopher Bowe | 12:55 PM December 20, 2011 The two biggest product stories of 2011 were arguably Lipitor and the iPhone 4S. Although the two stories could not appear to differ more, both offer business leaders strategic lessons that are intriguingly similar. The Lipitor story seems to be about a managed
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, is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone Smartphone, and the iPad tablet computer. Its software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites. The company was
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Questions : Identify a company (either a local business or a national firm) that you think has a strong customer orientation. Briefly describe why you think so. Also identify specific marketing strategies used by the company that seem to contribute to its success. Also identify a company that has a poor customer orientation (perhaps a local firm with which you have had experience) and describe what marketing strategies contribute to that state. What are the consequences of this?Offer suggestions
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MARKET PLANNING Marketing objectives The objectives of the marketing plan are centered on the following three criteria: 1. Inform companies about features and benefits of the iPad and its competitive advantage, leading to a 20% increase in sales in one year. 2. Penetrate the traditional PC-based enterprise through the iPad, in turn increasing Apple’s sales by 20% in one year. ac 3. Maintain Apple’s position as the leader in market share in the tablet category. Target market Our target market
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Case 2: Apple Inc. in 2010 The establishment of Apple Inc in its early history always was based on innovation. The founders were highly successful designers and builder , but the key to success was the abilities of the financial partner Mr. Markkula. Mr. Markkula was the key figure for gaining financial capital for the start-up business. Apple wanted to bring a computer into the market that was easily utilized by customers. Apple Computer was focused on differentiation in the beginning providing
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created the apple culture. Therefore, his departure marks the end of an era to the company. Apple needs to rebuild this invisible driving force in order to create the next "breakthrough product" and continue to lead the industry. Mac computers, iPod, iPhone and IPAD can defeat Google, Microsoft and other companies competing products and become one of the world's most valuable company in
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with a net worth of US$250,000. It has since grown leaps and bounds to the Apple Inc. of today, employing close to 50,000 employees worldwide, with a net worth of US$209,379 million in 2010, placing it 56th among the Fortune 500 companies. From the iPod revolution in 2000, to the iPhone in 2007 and most recently, the iPad in 2010, Apple has introduced, amidst much fanfare, ground-breaking products that revolutionized the markets since the start of the 21st century. This report serves to provide some
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Daphne Gail Varias 4th year- Corporate Business Apple is best known for its line of Macintosh computers, iPhone mobile services, iPod for music players and the trend today for iPad tablets. Apple started on the year 1976 which was incorporated by Steve Jobs, Steve Wozniak and Ronald Wayne and today they is the most admired company particularly in USA. The company achieved widespread accomplishment with the consumer electronics resulted to a successful in finance as it is worldwide annual revenue
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small garage. This small garage grew to a warehouse, to a hundreds of stores around the world. They have a very sharp and clean image. After sales plummeted in the early 90’s, sales began increasing more than ever before. With the introduction of the iPod sales soared. In all of the Apple stores there is a Genius Bar. This is the workstation where customers can bring their Apple products to be repaired. Apple has become capable of selling their products directly in person as well as online. They also
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(A.1) Referral selling is when a consumer is persuaded to purchase goods or services by promising a rebate, commission or other benefit for supplying information that helps the trader sell to other consumers. The consumer does not get the promised benefits unless the supplied information is fulfilled. For example a salesman for a telephone company persuades you to sign up to a contract for a mobile phone plan and says that you will receive a commission for introducing the product to other customers
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