culture contains a smaller sub culture of a group of people with shared value system based on common life experiences and situations. Sub culture includes nationalities, religions, racial group and geographic regions. Many sub cultures make up important market segments where marketers often design products. Social Class: Almost every society has some form of social structure, social classes are society’s relatively permanent and ordered divisions whose members share similar values, interests and behavior
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Form 20-F 2011 Nokia Form 20-F 2011 As filed with the Securities and Exchange Commission on March 8, 2012. UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 20-F ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2011 Commission file number 1-13202 (Exact name of Registrant as specified in its charter) Republic of Finland (Jurisdiction of incorporation) Nokia Corporation
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proposal for your employees 1. Choose a company 2. Research an area in the company that needs growth (find statistics, facts, figures) 3. Propose a new company strategy to attack this deficient area 4. Grade Statistics and facts about Nokia Previously a clear market leader, Finnish communications company Nokia has more recently been experiencing sliding profits and a declining share of the global mobile phone market. While the company has still been achieving strong sales figures
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lower than the market leader - Surf. Nirma caught the attention of the middle-class and lower middle class customers and had such great sales that it evicted HUL's Surf from the No. 1 position in 1985. HLL then had a look at the situation and found that there was a large market segmentation in detergent space and then came up with lower priced Wheel (green) and Rin (blue) detergent powders targeted at different market segments. This segmentation helped HLL regain part of its lost market. This post
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http://press.nokia.com/2013/01/24/nokia-corporation-q4-and-full-year-2012-interim-report Nokia Group YoY EURm 2012 2011 change Net sales 30 176 38 659 – 22% Cost of sales – 21 786 – 27 300 – 20% Gross profit 8 390 11 359 – 26% Research and development expenses – 4 782 – 5 584 – 14% Selling and marketing expenses – 3 205 – 3 769 – 15% Administrative and general expenses – 959
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Marketing: Improvement Opportunities BUSN300-1205A-01 Lower Division Capstone Marketing: Improvement Opportunities Apple Inc. Some of the most promising marketing opportunities in terms of profitability, increased market share and customer loyalty for Apple Inc. include attracting the business related target segment instead of just focusing and promoting the product and technology among the younger generation. They can focus on the concepts of second generation of cloud computing and provide
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I. EXTENDING THE NOKIA BRAND AND THE PRODUCT LINE i. NOKIA CURRENT BRAND Nokia is one of the leading brands in the industry of manufacturing mobile devices and in converging Internet and communications industries. The company is engaged in developing a range of devices for all the consumer segments and offering Internet services, Ovi, that enable people to experience music, maps, media, messaging and games. The giant mobile phone manufacturer also provides services for communications
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likely effect the organizations meaning, cultural positioning, or even the existence of the business itself. (Sheffield, 2011) Samsung and Nokia faced several pressures, internal and external due to a continuous growth of the technology market. Those will be analyzed in this paper. DRIVERS OF CHANGE: 1. External Factor: It includes competition, external market situation, global economy and regulations. Management needs to continuously
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screen of Nokia N9 and Nokia Lumia 800). * Focus on extending the OVI store (including music, games, apps, map etc) with the assistance of partners and its advantages (e.g. office application) * Design more series of smart phones so that customers will have many choices based on their ages, characteristics and hobbies * The average age of people in UK is around 40.1. Therefore It is a suitable market to put up for sale business smart phones such as Nokia E7, Nokia Lumia 800
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TARUN KHANNA MARY FUREY RAKEEN MABUD Emerging Nokia? It was December of 2009 and D. Shivakumar, the Managing Director of Nokia India was catching up over coffee with Colin Giles, his counterpart in the China office, and Chris Braam, who was in charge of operations in the Middle East and Africa. The gathering was somewhat celebratory in nature: Giles had recently been promoted to global head of sales. Before Giles left his Greater China market role, his colleagues wanted to get his thoughts
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