lan | SoRen Tea | Marketing Analysis and Strategy | | | | | | | Table of Contents 1.0 Executive Summary………………………………………………..... 3 2.0 Situational Analysis…………………………………..…….. …….... 4 2.1 Market Summary………………………………………..…………... 4 2.2 SWOT Analysis……………………………………………………... 6 Strength……………………………………………………….. 6 Weakness……………………………………………………… 6 Opportunities………………………………………
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UNIT 1: MARKETING ICEAP PRE-MBA COURSE WEEK 1 ADAPTED FROM STEPHEN SILBIGER’S THE 10-DAY MBA OBJECTIVES • To familiarize learners with the 7 steps of Marketing Strategy development • To introduce and explore the Buying Process • To introduce and examine the concept of Product Life Cycle • To introduce and explore the concept of Perceptual Mapping • To familiarize learners with the Marketing Mix and the 4 P’s • To investigate the concept of: • • • • • Positioning Distribution
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Company G 3-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Mayla Barnes Student ID: 00000000 Date: May 2, 2015 Mentor Name: John Kim Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6
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Hong Kong markets, respectively. The Smart Helmet offers improved safety and modern technological capabilities through Bluetooth synchronization and Global Positioning System (GPS) with a heads-up visor display. This paper considers components of the product launch plan for Japan’s domestic market and Hong Kong’s international market. The plan includes a description of the product and positioning, targeting, market needs and growth, SWOTT analysis, the competition, objectives and strategy, pricing
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Hong Kong markets, respectively. The Smart Helmet offers improved safety and modern technological capabilities through Bluetooth synchronization and Global Positioning System (GPS) with a heads-up visor display. This paper considers components of the product launch plan for Japan’s domestic market and Hong Kong’s international market. The plan includes a description of the product and positioning, targeting, market needs and growth, SWOTT analysis, the competition, objectives and strategy, pricing
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Retail outlets visited C. Target market D. Positioning statement II. Product strategies…………………………………………………4 E. Product classification F. Product attributes G. Brand name H. Product support services I. Product’s stage in the product life cycle III. Price strategies……………………………………………………6 J. Price in different outlets (Table) K. Price compared to similar products (Table) L. Type of market IV. Place………….………………………………….………………
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Stragetic Marketing In its strategic role, marketing focuses on business’s intentions in a market and the means and timing of realizing those intentions. The strategic role of marketing is quite different from marketing management, which deals with developing, implementing, and directing programs to achieve designated intentions 1.1 Concept of strategic marketing As shown above, the marketing function plays at different levels in the organization. At the corporate level, marketing inputs
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Ch 5 Porters 7 strategies Offering = tangible Need to modify offering Product life cycle – (Z) S-curve 1. modify 2. positioning 3. branding *PG 136 New offering development (Six stages) 1. idea generation 2. idea screening 3. business analysis - break even analysis, hurdle rate (standard product must cross before accepted by company) 4. development – beta testing in select markets 5. market testing 6. commercialization ask employees spend 1/3 of time on product ideas
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ADVERTISING TERM REPORT ON PIZZA HUT MARKETING PLAN & AD CAMPAIGN Table of Contents EXECUTIVE SUMMARY 1 HISTORY 2 INTRODUCTION 3 PIZZA IN PAKISTAN 3 Mission Statement : 4 Vision: 4 Objective & Goals: 5 Current Market Situation: 5 Other Leading Brands: 5 OBJECTIVE: 6 Segmentation: 6 Target Markets: 6 Positioning: 7 SWOT ANALYSIS: 7 Strength: 7 Weakness: 7 Opportunities: 7 Threats: 7 MARKETING STRATEGY: 8 1. PRODUCT 8 2. PRICE: 8 Pizza Hut Iftar Deal
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c. Summary of Advertising Strategy 3 II. Situation Analysis 4 a. Competitive Marketing Positioning 4 b. Target Market Description 5 i. Market Segments Identified 5 ii. Primary Market 5 iii. Secondary Market 6 III. Advertising Objectives 7 a. Primary or Selective Demand 7 b. Quantified Expression of Objectives 7 c. Length of Time for Achievement of Objectives 7 IV. Advertising Strategy 8 a. Product Concept 8 i. Product or Market Positioning 8 ii. Product
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