2. Marketing channel. 3. Direct marketing channel. 4. Electronic marketing channel. 5. Dual distribution. 6. Strategic Channel alliance. 7. Forward integration. 8. Backward integration. 9. Franchising. 10. The 3 degrees of distribution density. 11. Disintermediation. 12. Logistics management. 13. Supply chain management. 14. A responsive supply chain. 15. An efficient supply chain. 16. Total logistics cost. 17. Integrated Marketing Communications
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of success or rip of product out of the market. If done through the right channel and in the right way, it attracts a large volume in a single shot. No business in present era can escape from such extensive influence of mass media and advertisements. Promotion can be done through various mediums such as print media, broadcasting and outdoor medium. AIDA (Attract, Interest, Desire, Achieve) concept brought into the marketing in late 19th century clearly indicates how effective advertisements play
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distribution channel. It can include any physical store as well as the virtual store on the internet. According to Judy and Raymond [2009] that the Marketers are concerned about dissemination since it includes purchase decision and regardless of whether the customer gets a products or service complacent. On the other hand, a purchaser who buys online must perform the search function personally that is regularly performed by retailers. There are “four major elements combine to form a company's channel structure
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* * * * * IKEA Marketing Mix Marque Robinson Marketing/421 08/23/2012 Valerie Vann (Doctoral students must include the Following on the title page instead: Title, author’s name, and institution name) * * * * * * * * * * * * The history of IKEA starts in 1926 in Southern Sweden when the founder Ingvar Kamprad started selling matches to neighbors. While selling matches in bulk for cheap in Stockholm and re-selling
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the distribution channels of the Colgate Palmolive toothpaste. 3. To study the supply process of Colgate Palmolive from supply of raw materials till supply to retailers. Introduction: The distribution strategy is concerned with the product or service placement. Broadly speaking, there are two categories of issues and decisions which need to be handled while designing the distribution strategy as part of marketing mix. These are: (a) management of marketing channels and (b) the management
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31/08/2011 Group 2 – Kieran Tierney Marketing Plan: Vifon Cup Noodles Contents 1. EXECUTIVE SUMMARY 3 2. CURRENT MARKETING SITUATION 4 2.1. Introduction 4 2.2. Situation analysis 4 2.2.1. Microenvironment 4 2.2.2. Macroenvironment 6 3. SWOT ANALYSIS 9 4. OBJECTIVES 10 4.1. Corporate objectives 10 4.2. Financial objectives 10 4.3. Marketing objectives 10 5. SEGMENTING, TARGETING AND POSITIONING 11 5.1. Segmentation table 11 5.2. Targeting 11 5.2.1. Evaluating Market
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1. Introduction 1.1 Purpose of report In order to generate business growth in the near future, the Industrial Business Division (IBD) of 3M Canada has considered changing its focus of serving original equipment manufacturers (OEM’s) to serving maintenance, repair and overhaul (MRO’s) customers. However this strategic decision comprises of many opportunities and challenges. The prime goal of IBD is to increase its organic growth from (3-5) per cent, to (12-15) per cent by 2008 (Hutt & Speh,
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Formulas: 4 Total Cost 4 Contribution Margin 4 Unit Contribution 4 Total Contribution 4 Profit 4 Channel Margins 5 Margins (in %) – Based on Price 5 Mark-Ups (in %) – Based on Costs 5 Example: 5 Moving Up & Down the Value Chain 6 Move “Up” Chain 6 Move “Down” Chain 6 Breakeven Analysis 6 BE (units) 6 BE (dollars of sales) 7 Market Share 7 Dollar Share 7 Unit Share 7 BE MS (Dollars) 7 BE MS (Units) 7 Cannibalization 7 Total Contribution (NP) 7 Net
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HCS 539 June 18, 2012 Thomas Sloan How does an organization determine the best channel for distribution of a product or service? What type of distribution strategy are you planning for your final marketing plan organization? A company determines the best channel for distribution of their product based on several factors. In order to determine this, a company must clearly identify what type of customer is in its target
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Analyzing Distribution Channel Of “LG” Prepared For : Mr. Rumman Hassan Lecturer, Marketing Name of the Course : Distribution Management Course ID : MKT 380 Section : 01 Prepared By : |Faisal Rezwan……………………………………… |0220227 | |Mir Murtoza Karim……………………………….. |0320016 | |Ramiv Mehedi……………………………………... |0220024
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