International Journal of Humanities and Social Science Vol. 1 No. 7; [Special Issue –June 2011] Study the Effects of Customer Service and Product Quality on Customer Satisfaction and Loyalty Asghar Afshar Jahanshahi (Corresponding Author) PhD Scholar in Business Administration Department of Commerce & Research Center University of Pune, India E-mail: Afsharasghar@yahoo.com, Phone: 00919890581970 Mohammad Ali Hajizadeh Gashti Department of Management, Faculty of Management and Human
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General environment & industry environment Resources – tangible and intangible Capabilities – capacity of organisation to integrate and deploy resources to achieve an obj. Stakeholders – society, suppliers, creditors, shareholders, employees, customers Levels of strategy * Corporate * Business General environment (Macro) – broad collection of factors that directly or indirectly have the potential to influence every firm in ever industry within the economy PESTDG framework
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1999). B-Team Consulting can help the new business owner make sure he or she winds up in the 39% group of profitable new businesses. Our firm provides several services to ensure the new business reaches its goals. The firm offers business plan preparation, often the first impression investors have of a business. Marketing analysis services will help a new business with a complete marketing strategy to make the most of its advertising resources. The B-Team Consulting firm can help in website design
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The relationship between online environments And Customer Satisfaction (Iran Computer Hardware Industry) Mahmoud Manafi (mahmoud_manafi@yahoo.com) Roozbeh Hohabri (rhojabri@gmail.com) Kamran Karimi (kami_harmonica@yahoo.com) Seyed Mehdi Fatemi (mehdi_fatemi_drh@yahoo.com) Seyed Salman Fatemi (salmanfatemi@gmail.com) Kaveh Mehrnia (k_m261156@yahoo.com) Abstract In this quantitative article research first, the main factors in customer satisfaction in online environment of Iran in hardware
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to study and evaluate the implementation of customer relationship management strategy in Hong Kong Disneyland. Hong Kong Disneyland is a famous international company over the world. It vision is to provide the quality service on the ceremony to customers and to provide them special unique experiences. We have conducted an interview with a supervisor of customer relationship management department of Hong Kong Disneyland concerning their special customer management strategy. For example, how it provides
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Strategies Strategies for improving customer relations and building customer loyalty range from simply opening up communications channels to implementing elaborate point systems that reward loyalty. Enhanced customer communications approaches include: Providing customer feedback forms • asking about customer needs in general when customers call with problems • Training call-center staff to handle disputes uniformly and constructively • responding directly to customer feedback • demonstrating how the
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......................................... 7 4. Case Study .......................................................................................................................................... 9 4.1 Customer Relationship background of NTUC Fairprice
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Article Review: McDonald and Leppard (1993) The Marketing Audit The Marketing Audit Model Any marketing plan will only be as good as the information on which it is based, and the marketing audit is the means by which information for planning is organised. A marketing audit is a systematic, critical and unbiased review and appraisal of all the external and internal factors that have affected an organisation’s commercial performance over a defined period. By providing an understanding of how the
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performed for customers. Compatible with this simple definition, services include economic activities whose output is not a physical product, are generally consumed at the time they are produced, provide added value in the form of amusement, comfort and convenience etc. and are essentially intangible concerns of the first purchaser. Difference between Service and customer service Services are deeds, processes, performances, and performances of a wide range of industries. Customer service is the
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that will fill the theater with repeat customers, waiting to be satisfied once again. Entrepreneur’s profile The owners of Second Run Pizza Milind Tiwari and Nikunj Rungta, stress on two factors that they believe reaffirms the success of the business: Milind's experience as a regular movie goer and Nikunj's family friend’s experience as manager of a small theater, will be helpful in turning the trends of a small art house theater into a complete profitable business. Co-owner Milind Tiwari’s family
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