better overall properties than the starting constituents. At a microscopic level, the constituent materials remain distinct within the finished structure. “Traditional” Composites Wood is a natural composite of cellulose fibers in a lignin matrix. Engineered wood is wood fibers, strands or veneers bound using adhesives.
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com/training_videos/patran/Reverb_help/index.html#page/Laminate%20Modeler/lam_tutorial.3.03.html Advantages http://mech.utah.edu/composites_cars/ The biggest advantage of modern composite materials is that they are light as well as strong. By choosing an appropriate combination of matrix and reinforcement material, a new material can be made that exactly meets the requirements of a particular application. Composites also provide design flexibility because many of them can be moulded into complex shapes. The downside is often the
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fibres that are embedded in a matrix [1], [2]. A composite is unlike an alloy because in an alloy, the other components have been produced by naturally occurring changes. There is a diversity of types of composites currently available, since “it is possible to design materials with property combinations that are better than those found in the metal alloys, ceramics and polymeric materials” [3]. The main ones focused on in this essay are polymeric matrices, metal matrix composites and ceramic composites
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International Marketing – 3rd Assignment Portfolio Analysis Region 4 (Italy) June 2011 1 Portfolio Analysis – The BCG Matrix The BCG Matrix is a market growth-market share matrix developed by the Boston Consulting Group, which is used to support strategic decisions in order to optimize a business portfolio with regard to new, old, innovative or established products and/or strategic business units (SBU). Its underlying theories are the experience curve as well as the product life cycle. Having
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competition from external sources. The remainder are internal threats. Ansoff Matrix : The Ansoff Growth matrix is another marketing planning tool that helps a business determine its product and market growth strategy. Ansoff’s product/market growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. The output from the Ansoff product/market matrix is a series of suggested growth strategies which set the direction for the
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M1 In this is section I will be comparing the marketing techniques used by Coca-Cola and Microsoft in the marketing of their product. Ansoff matrix Coca-Cola uses market Penetration as a marketing technique to advertise their product without necessarily changing the physical aspect of it, this technique it’s also used by Microsoft in the marketing of the Xbox 360. This similarity is extremely fundamental because it shows you how both companies fully exploit their products without changing the
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Carolina Aiken Dr. Richard Heiens is Assistant Professor of Marketing at the University of South Carolina Aiken, School of Business Administration, 471 University Parkway, Aiken, SC 29801. (803) 641-3238. RichardH@Aiken.SC.edu EXECUTIVE SUMMARY "Market orientation," may actually encompass several different approaches to the strategic alignment of the organization with the external environment. This article develops a market orientation typology matrix as a pedagogical and heuristic tool to summarize these
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Abstract This dissertation is highlighting the major success factors of “Minute-Maid” and drawbacks of “Rani” drinks. Analysis will be done keeping in mind what major marketing tactics both the companies are using to sell these drinks and which one of these products are most popular among the society. The target market for this project will be the home city, Lahore. This research contains different frameworks and theories which will help in identifying the current situation of Minute-maid
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Market Segmentation Market Segmentation is understanding the needs of key sectors that have been identified . There are 3 ways to divide the market : 1. Geographic — this is based on geographical outlines which consists of spending and income levels, purchasing habits and employment levels. 2. Demographic — this is splitting people according to their age, gender and income. 3. Behavioural — Segmentation based on the social class, lifestyle and personality of a household. An understanding
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Economies of Scale – Elasticity – Sales Cycles – Market Potential – Portfolio Matrix – Product Model – Four P’s – Push/Pull Strategy – Marketing Mix – PDCA Cycle – SWOT – Value Chain – Ansoff Matrix – BCG Matrix – 7-S Model – Core Competencies – GE Business Screen – Nine Cell Industry – Risk/Reward Diagram – Porter’s Five Forces – Industry Competition – Generic Strategies – Geobusiness Model – Porter’s Diamond – Matrix Design – PIMS – Leavitt’s Diamond – Belbin’s Team Roles – Theory X/Y – Maslow’s
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