huge vacuum present in healthcare information resources in comparison to credible players like WebMD, Revolution health etc. in the US and thus people in India have a great need for a credible source of information.” • Mr. Nelson Feranandes, Online Marketing & eCommerce professional (Apollo Hospitals, ICICI Lombard, etc.) Whom are we talking to Medical professionals Corporates/Staff Frequent Fliers/Travellers Insurance Companies Pharmacists Schools & Educational groups How does
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Sam’s Clubs GLOBAL INDUSTRY ANALYSIS - CASE STUDY Wal*Mart Stores, Inc. a presentation p 1 Sam Walton Founder of Wal*Mart Stores, , Inc. Performance of Wal*Mart 20-year average return on equity of 33% Compound average sales growth of 35% Market value = $57.5 billion $ Wal*Mart Sales per square foot $300 Industry average $210 WAL MART Background 2 Year 1988 CEO: David Glass COO: Don Soderquist How to sustain the company’s phenomenal performance? 1987 Net sales Net Income Number Of Stores
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1. Determine and discuss a pricing strategy (Penetration and Skimming) The penetration pricing strategy approach is what we are going use to represent our SONO water filter products in today’s market. Since it serves as many customers as possible representing different valua¬tions, this pric¬ing model will be our best option. The advantage this approach holds for us is the low volume customers, who presumably have a relatively lower valu¬ation for water consumption, will purchase fewer replacement
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What is Culture? Culture in general is concerned with beliefs and values on the basis of which people interpret experiences and behave, individually and in groups. Broadly and simply put, "culture" refers to a group or community with which you share common experiences that shape the way you understand the world. The same person, thus, can belong to several different cultures depending on his or her birthplace; nationality; ethnicity; family status; gender; age; language; education; physical
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Standard Operating Procedure Global Demand Generation |Document Identification Number (For this Document) : BIRLASOFT/SOP TPL/SoP Template | |Document Identification Number : BIRLASOFT/SOP<XX>/<SOP Name> | |Activity |Dept/Group |Name |Signature |
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4440 APRIL 27, 2012 DOROTHY LEONARD SUNRU YONG Bella Healthcare India Joseph Cherian, country director of Bella Healthcare in India, wondered whether his team was ready for Project TKO. He listened intently as Jeremy Manning, his director of research and development, described the pros and cons of the project, a proposal to develop a new portable electrocardiograph machine (EKG) specifically for the Indian market. Cherian believed the time was right to tackle the tough, but fast-growing
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five forces of competitive strategies) An analysis of the company’s resources 1. financial resource, 2. human resource, expertise, 3. core competencies, 4. value chain analysis (Michael Porter’s) Portfolio Analysis 1. BCG matrix, 2. PLC, 3. GE screening ( 9 CELL Model) 4. SHELL Directional Matrix) Factors to be considered before making a strategic choice 1. Stake holder expectations. 2. The values and preferences of management decision-makers. 3. The realities of organizational
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idea is good. ▪ The actual product was not designed as well as it should have been. ▪ It is incorrectly positioned in the market, priced too high or advertised poorly. ▪ A high level executive might push a favourite idea despite poor marketing research findings. ▪ Costs of development are higher than expected. ▪ The competitors might at times fight back harder than expected. The new product development process involves these major steps: 1) Idea Generation Idea generation
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Notes for Operations Management MBA 6673 1st Weekend Feb 1-3 * Exam 1= Chapters 1-5 * Exam 2 = Chapters 6-10 Chapter 1: The Nature of Operations Diversity and the Importance of Operations Investment in Operations => Profit 1. Upfront improvements in operations can simultaneously lower costs and improve customer satisfaction. 2. Improvements in Operations often depend on advances in technology 3. Improvements in operations can obtain a competitive advantage by improving
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Market vertically: A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group ofcustomers with specialized needs. It is distinguished from a horizontal market, in which vendors offer a broad range of goods and services to a large group of customers with a wide range of needs, such as businesses as a whole, men, women, households, or, in the broadest horizontal market, everyone. Documentum was founded in the summer of 1990
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