MARKETING PLANNING PLANNING A marketing plan ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs. When you are writing a marketing plan you need to be clear about your objectives and how you'll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. A plan can consist of these elements: • Analysis of your current market • Your
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Sample Business Plan This sample plan is a guide only. The statistical and financial information provided are assumptions for the case study and should not be used for an actual business plan. Intending or existing business people must undertake their own research and use reliable data to prepare their business plans. When setting up your business, be sure to find out which legislation, licences and codes of practise will affect your enterprise. Executive Summary Definition The Executive Summary
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Products and services Marketing plan Management and organization
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Environmental Scanning is probably one of the most important aspects of Marketing. This process as explained by our textbook helps companies both identify trends and changes in the business and economic environment and to figure out how to plan their business model and marketing plans to achieve the highest return possible. Although there are five Environmental Forces that our text book and our class lectures covered, this paper will serve only three of those forces. All five forces can affect
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TRIPPLE BOTTOM LINE 2.4 CUSTOMER BENEFITS 2.5 STRENGTHS AND CORE COMPETENCIES 2.6 BUSINESS MODEL III. Market Plans 3.1 MARKET AUDIT a. MARKET SIZE AND MARKET SHARE b. MARKET TRENDS AND OPPORTUNITIES c. MARKET ENVIRONMENTAL ANALYSIS 3.2 SWOT ANALYSIS 3.3 MARKETING STRATEGIES a. TARGET MARKETS b. MARKETING MIX (4PS) 3.4 MARKETING IMPLEMENTATION 3.5 EVALUATION AND CONTROL IV. Operational Plans 4.1 LOCATION 4.2 LEGAL ENVIRONMENT 4.3 PERSONNEL 4.4 INVENTORY 4.5 SUPPLIERS V. Management and Organization
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WRITING THE MARKETING PLAN Getting started: 1) Perform background research on the business category to gain an understanding of buyer behavior, key industry players, key factors that influence the market, etc. (These sources should be shown in the “Sources” section of your paper. 2) Identify the initial parts of a good marketing plan (i.e. competition, background industry information, and external impacts, etc.) 3) Do a thorough SWOT analysis, and make it prominent in your report.
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MARKETING PLAN SAIGON EATS RESTAURANT Table of Contents 1. Executive Summary 3 2. Situation Analysis 4 2.1 Market Summary 4 2.2 SWOT Analysis 4 2.2.1 Strengths 4 2.2.2 Weaknesses 5 2.2.3 Opportunities 5 2.2.4 Threats 5 2.3 Competition 5 2.4 Product Offering 5 2.5 Keys to Success 6 2.6 Critical Issues 6 3. Marketing Strategy 6 3.1 Mission 7 3.2 Marketing Objectives
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Inc.: A Case Analysis Presented to By October 09, 2009 Table of Contents II. Table of Contents 2 III. Executive Summary 3 IV. Situational Analysis 5 A. Environment 5 B. Industry Analysis 5 C. The Organization 7 D. The Marketing Strategy 9 V. Problems Found in Situational Analysis 10 A. Statement of primary problem. 10 B. Statement of secondary problem 12 C. Statement of tertiary problem. 13 VI. Formulate, evaluate, and record alternative course(s) of action
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performance appraisals, and act as glue that binds the entire organization together. In a marketing plan, success is based on the marketing objectives that serve, support, and further the company’s plans. They are the guide to the instruments that fulfill the company’s objectives. By developing the marketing plan and utilizing the output of your Situation Analysis and SWOT, you can start to establish specific marketing objectives that are SMART: • Specific - for example, you might set an objective
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