best be studied through in-depth case studies. When cases are used in an attempt to build theory, they likewise involve qualitative descriptions of business-level strategies. An attraction of textual characterizations of strategy is that they may be used when strategy is treated as a predictor, mediator, or criterion variable in a research design. Second is by hypothesizing. Examples are studies that have put market share as the dominant strategic variable, or studies that have focused on a limited
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Restaurants: Do Healthy Menus Mean Positive Financial Performance? A Case Study of Chipotle Mexican Grill An honors thesis presented to the Department of Accounting, University at Albany, State University of New York in partial fulfillment of the requirements for graduation from The Honors College. Cara N. Veneziano Research Advisor: Raymond K. Van Ness, Ph.D. May, 2013 Abstract The purpose of this study is to assess the consequences of offering healthy menus versus providing
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Dayan v. McDonald’s Corp. (p. 9) The client: McDonald’s Corp Background of the case: McDonald's gave Dayan an exclusive franchise to operate McDonald’s restaurants in Paris, France. McDonald’s required Dayan adhere to all quality, service, and cleanliness standards set by McDonald’s, Dayan agreed. The parties made an agreement which stated the reason for Dayan must maintaining QSC standards was that a “departure of restaurants anywhere in the world from these standards impedes the successful
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Case study #1 Mc Donald’s v. Burger King Situation Internal and External Factors: Two top burger chains and the fastest growing fast-food industries are McDonald’s and Burger King. In the 1980’s, McDonald’s sales has increased 26% and Burger King’s by 11%. McDonald’s was the top leader since every product being sold was standardized. However, Burger King does not encourage customization and breakfast. The external analysis shows the companies’ opportunities and threats. McDonald’s opportunities:
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qualitative analysis of secondary data where we will try to find out the main issues that McDonald’s is facing. Secondary qualitative Research would also be used to find out what McDonald’s is serving now in terms of beverages, and what other premium beverage restaurants (such as CCD, Starbucks) offer. We will be using direct qualitative research (focus group and depth interviews) to better define and understand the problem. We will then try to compare seemingly different companies like McDonald’s and coffeehouses
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INTERNATIONAL MARKETING Case Study Report How Starbucks Corp. should improve its business Syndicate Group Number 1 24/08/2007 The following group assignment report was prepared for a business unit at Macquarie University, Sydney. The information given does not need to be correct. The suggestions given and conclusions drawn remain (as the whole report in itself does, too) the intellectual property of the authors. Do not use this report for plagiarism. Do not copy this report
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Case Study: McDonald’s With intense domestic and intentional competition in the Filipino fast-food market, McDonald’s needs accurate demographic and geographic data in order to understand the current market situation. Challenge With intense domestic and intentional competition in the Filipino fast-food market, McDonald’s needs accurate demographic and geographic data in order to understand the current market situation. Summary Company McDonald’s Philippines is a subsidiary of the Filipino-owned
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| Food Fight: The Day McDonald's BlinkedCase Study Analysis | Sullivan UniversityMGT 510 | | Kris Lutgring | | Executive Summary While McDonald’s and Burger King have fought over a percentage of the same market share, each company has a unique strategy with which they’ve approached the market. McDonald’s aims to deliver an inexpensive, standard, quality meal with high level of uniformity both in burger structure and in delivery times. Burger King also strives for an inexpensive
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Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) Development in China Wei Hu & Yuanyuan Xie Bachelor’s Thesis 28. 04. 2013 International Business Administration Bachelor’s degree (UAS) SAVONIA UNIVERSITY OF APPLIED SCIENCES THESIS Abstract Field of Study Social Sciences, Business and Administration Degree Programme Degree Programme in International Business Author(s) Wei Hu & Yuanyuan Xie Title of Thesis Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) development
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Financial Analysis of the McDonald’s Corporation MCD, NYSE (New York Stock Exchange) One McDonald's Plaza, Oak Brook, IL 60523 Map +1-630-6233000 (Phone) +1-630-6235700 (Fax) Abstract McDonald’s is the most famous and well-known fast-food company in the world. This case study examines McDonald’s from a financial standpoint. This case study will be broken down in three parts. Discussed first will be a full description of McDonald’s corporation, including its background, followed by a financial
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