IMC of McDonalds Rachel Walker Kaplan University MT 359-01 Integrated Marketing Communication Strategies Professor Kevin Cojanu May 28, 2013 McDonalds is a well-known world-wide corporation. Richard (Dick) and Maurice (Mac) McDonald started a barbeque car hop in California in 1940. First starting out they offered a menu that consisted of twenty-nine different items that were served by car hops. By 1947, their business started to slow way down and they had discovered that hamburgers were
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way that both informs and engages History of mcdonalds McDonald is the world famous fast food restaurant. The idea of McDonald’s was introduced by two brothers Mac (Maurice) and Dick (Richard) McDonald in California. Their father Patrick McDonald in 1937 was having a hot dog cottage called as Airdrome restaurant near the airport. In 1940 the restaurant was renamed as McDonald’s Famous Barbeque. In 1940 both brothers came to a conclusion that most of their profit comes from selling hamburger so they
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seeking competitive advantage. They try to gain that by adding healthy food to their menu and by renovating the business. On page 5 of annual report, It is stated that how standing out for employees and looking out for its own people have earned McDonald’s a competitive advantage on others. The reason behind using such statement served multiple purposes. First of all its shows why one should work in McDonalds and the other (the most important one), it creates an abstract image to shareholders that
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The Counter 1. How are in-store orders taken? Orders are taken by a waiter through The Counter’s clipboard specialized menu called “Build Your Own Burger” the menu is divided into 5 different steps: Step #1 – Choose a Burger Step #2 – Choose a Cheese Step #3 – Choose up to 4 Toppings also includes premium toppings Step #4 – Choose a Sauce Step #5 – Choose a Bun Once you’ve completed the format this is turned in to the waiter and additional items can be ordered through a regular multiple
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McDonald's vision McDonald's vision is to become its customers’ favourite place and way to eat and drink McDonald's Missions to grow market share by achieving its three global priorities. 1. Optimising menu: Maintain popular core products and continually introducing new innovative localised products Differentiating its brand, for example, as a beverage destination
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Universidad de Costa Rica Escuela de Administración de Negocios DN 0526 Gerencia de Relaciones con el Consumidor Trabajo No. 2 Tema No. 14 Nombre del tema: Publicidad Comparativa Preparado por: Mariechen Nicoleyson Casafont A74608 DESARROLLO DEL TRABAJO La publicidad comparativa es una forma de publicidad “sangrienta” aplicada por muchas empresas (en países donde las leyes lo permitan) ya que en ella se ataca, sin denigrar o desacreditar, directamente al principal competidor para desvaluar
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changing the menu to the changing tastes of their customers. McDonald’s also introduced their slogan “I’m Loving It” to reach out to the younger customers. The advertising is very much targeted toward teens and young adults. (Dess, Case 40) WEAKNESSES: The first weakness was the changing of three different CEOs in only one year. These were unexpected changes, but all had to be dealt with by the newest CEO Jim Skinner, and directly after McDonald’s first ever quarterly loss in 2003. The second weakness
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Case 2 The Fast Food Industry A Porter 5-forces model of the fast food industry-----Wu Rongrong The threat of new entrants in the fast food industry is high. Because there are no legal barriers which would keep them from entering the industry. The major barriers in which a firm faces in the industry are the economies of scale and the access of the distribution. In order for a firm to enjoy success in the industry, they must spend a large amount of capital on advertising and marketing
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Do fast food benefits the society? Fast food can be defined as food that can be prepared and served quickly. It only required low preparation time and usually consists of preheated or precooked food. Fast food restaurants are highly demand in the market since it is popular within people of all ages. According to studies, McDonald itself already served about 45 million people around the world every single day and it have more than 34 thousand chain worldwide. McDonald, together with KFC, Pizza
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McDonalds Case Study Michele Simpson Hodges University MNA 4480 Dr Wyant April 12, 2012 Introduction The purpose of this paper is to conduct a case study on Mc Donald’s Corporation. The writer will perform a SWOT analysis, suggest an appropriate mission and vision statement for this company and will provide recommendations for the future success of Mc Donald’s Corporation. Mission Statement “The mission statement defines the direction in which the organization is heading and how it will
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