...An analysis of fast food consumption propensities in China Name: _____MIKE_______________ Class: 6E Lecturer: CHRISHTINE AND JOHN Due Date: ABTRACT This report analyses fast food consumption propensities in China and compare with Australia in the 5-year period from 2007 to 2011. After Introduction, it firstly illustrates favourable and challenging factors in China, clarifying fast food market and pointing out the influences of population and Chinese population on fast food market. Subsequently, it analyses fast food consumption trend with several statistics provided, forecasts consumption propensities, and accesses Chinese and Australian fast food markets for the next five-year period. Additionally, marketing strategies for Chinese market to adapt market alternation are formulated to alleviate investment risk and develop permanent trademark in China for the next 5-year period from 2011 to 2016. Finally, using this information as a foundation, the report concludes by summarizing and re-emphasizing the main points of all sections in the report. TABLE OF CONTENTS ABTRACT 2 TABLE OF CONTENTS 3 TABLE OF FIGURES 4 1.0 INTRODUCTION 5 2.0 ANALYSIS OF FAST FOOD MARKET FAVOURABLE AND CHALLENGING FACTORS IN CHINA 5 2.1 Favourable factors 6 2.1.1 Population 6 2.1.2 Chinese strong economy 6 2.2 Challenging factors 7 3.0 AN ANALYSIS OF FAST FOOD CONSUMPTION PROPENSITIES AND FORECAST IN CHINA AND AUSTRALIA 8 3.1 China 8 3.1...
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...sells aloe juice instead of orange juice. American companies hoping to capitalize on China’s $186 billion fast food and processed food market have entered the country en masse. However, while they are selling the same brands they sell in the United States, they have developed much different flavors in the hopes of better attracting Chinese buyers. Frito Lay recognized early on that Chinese taste buds were quite different from American taste buds. Popular flavors in the United States did not appeal to Chinese consumers prompting Frito Lay and other U.S. companies to research Chinese preferences and develop products specifically for the local market. Accordingly, Tropicana sells cantaloupe juice, Chips Ahoy cookies are orange flavored, and Wrigley’s sells Chinese herbal medicine gum. Even toothpaste companies are selling products designed to tempt Chinese consumers. Crest sells a lotus flower flavored product, while Colgate offers salt flavored toothpaste. U.S. companies focused on the Chinese culture as a starting point for developing new product flavors. Product researchers inspired by traditional Chinese cooking came up new flavors like Szechuan spicy, sweet and sour tomato, and mango. Pepsi Co’s Harry Hill points out that because the market is so competitive, new products are being launched on a regular basis. The same trend is changing the strategies of fast food companies in China. McDonald’s has introduced purple taro pie, Starbucks sells drinks with jelly cubes on...
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...First started as an ice cream parlor in 1975, today Jollibee has become the number one fast food chain that serves burgers, sandwiches and rice meals in its originating country, Philippines (Beamish and Bartlett, 2014). It first started its foreign expansion to Singapore, and today it has expanded to 9 countries including United States. There are countless countries withholding potential for Jollibee’s expansion, and several of them will be discussed in the following discourse. INDONESIA One of the countries in which Jollibee should be expanding to is Indonesia. One of the main reasons Jollibee should expand to Indonesia is due to their strong growth of middle class. According to Kerschener and Huq (2011), middle class consumers are important drivers for consumption and growth. The growth of middle class will lead to increased disposable income, meaning consumers are likely to consume more. In Indonesia, the middle class have shown positive outlook from its growth. In 1999, only 25% of populations are classified as middle class, but in 2010, there was an increase in middle class population to 57% of the entire population (Afif, 2014). The increase in the middle class would allow Jollibee to have potential customers who are ready to spend their disposable income. Urbanization have also promoted to the growth of consuming class in Indonesia. Mckinsey Global Institute (2012) predicted that by 2030, an additional 90 million Indonesian would join the consuming class. the...
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...wAnalysis external environment for fast-food industry Presume that China is the potential market for a new fast-food enterprise to open, I would like to analyze relative conditions related to the extension of the market. General macroeconomic conditions In 2014, the economic conditions in China is enthusiastic. According to the data from National Bureau of Statistics of China, Total Retail Sales of Consumer Goods in January and February have experienced a generally increase, going up by 11.8%. Compared with the increasing pace in 2013, it was slowed down in the first two month in 2014. This may means the motivations for consuming in 2014 would be weaker. At the same time, the consumptions in restaurant also decreased by 0.5%, which may be a detrimental signal for restaurant industry. While it is possible that this phenomenon is triggered by the pledge of consumptions in luxury restaurant instead of fast-food industry. If this hypothesis is correct, the food consumption in fast-food restaurants may go up as the industry is actually an alternative to be a substitute for this high monetary required cuisines. Population demographics China, generally speaking, is the country owning the largest population which represents 19.30% of global population at 1,384,694,199. Also, China is one of the country with high population density at 139.6 people per square kilometer and almost 70% of people will live in urban area by 2035. The large population base guarantees adequate passengers...
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...elsevier.com/locate/ehb Fast food prices, obesity, and the minimum wage Chad Cotti a, Nathan Tefft b,* a b Department of Economics, University of Wisconsin Oshkosh, Oshkosh, WI 54901, USA Department of Economics, Bates College, Lewiston, ME 04240, USA A R T I C L E I N F O A B S T R A C T Article history: Received 1 August 2011 Received in revised form 22 March 2012 Accepted 9 April 2012 Available online 15 April 2012 Recent proposals argue that a fast food tax may be an effective policy lever for reducing population weight. Although there is growing evidence for a negative association between fast food prices and weight among adolescents, less is known about adults. That any measured relationship to date is causal is unclear because there has been no attempt to separate variation in prices on the demand side from that on the supply side. We argue that the minimum wage is an exogenous source of variation in fast food prices, conditional on income and employment. In two-stage least-squares analyses, we find little evidence that fast food price changes affect adult BMI or obesity prevalence. Results are robust to including controls for area and time fixed effects, area time trends, demographic characteristics, substitute prices, numbers of establishments and employment in related industries, and other potentially related factors. ß 2012 Elsevier B.V. All rights reserved. JEL classification: I18 J38 H20 Keywords: Fast food prices Obesity Body...
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...Title Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity Author Shin-Yi Chou, Lehigh University and National Bureau of Economic Research Inas Rashad, Georgia State University Michael Grossman, City University of New York Graduate Center and National Bureau of Economic Research Introduction Childhood obesity around the world, and particularly in the United States, is an escalating problem that has received much attention of late. In less than thirty years, the prevalence of overweight children and adolescents in America has more than doubled. In the 1963-1970 period, 4 percent of children aged 6 to 11 years and 5 percent of adolescents aged 12 to 19 were defined as being overweight. The percentage of children who are overweight has more than tripled by 1999, reaching 13 percent. For adolescents, the incidence of overweight has nearly tripled in the same period, reaching 14 percent (Centers for Disease Control 2001). Finding the causes of this dramatic increase in obesity among children and adolescents is an important input in designing prevention policies. On the simplest level, weight gain is caused by more energy intake than energy expenditure over a long period of time. The problem of energy imbalance is not purely due to genetics, since our genes have not changed substantially during the past two decades. Researchers have tended to focus on environmental factors such as the availability of highly palatable and calorie-dense fast food...
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...FACTORS RELATED TO CONSUMERS’ PREFERENCES OF FAST FOOD PRODUCTS IN BANGLADESH: A CASE STUDY Dr. Nazrul Islam Professor, Department of Business Administration East West University, Dhaka, Bangladesh Fax: 880-2-8812336 Email: nazrulislam@ewubd.edu G. M. Shafayet Ullah MBA Student East West University, Dhaka, Bangladesh Email: shafayet_ewu@yahoo.com & Syed Tufikul Bary Abu Nasim MBA Student East West University, Dhaka, Bangladesh Email: syed.nasim.bd@gmail.com Correspondence: Dr. Nazrul Islam, Professor Department of Business Administration East West University 43 Mohakhali C/A Dhaka 1212, Bangladesh Fax: 880-2-8812336 Email: nazrulislam@ewubd.edu FACTORS RELATED TO CONSUMERS’ PREFERENCES OF FAST FOOD PRODUCTS IN BANGLADESH: A CASE STUDY Abstract Fast food is a high growing industrial sector of Bangladesh as it is concerned with the tastes and habits of the people. The food-taking habit has been changing very fast among the people of Dhaka - the capital city of Bangladesh over last decade. The reasons could be attributed by the increase of awareness, growth of education, development of information technology, and expansion of television and print media in Bangladesh. This paper aims at identifying the preference factors of fast food consumers living in Dhaka city. This study was conducted among the university students who are used to take fast food at their leisure time. To conduct the study, a total of 250 respondents...
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...Marketing plan A/Executive summary In the context of economy, people are busier. Some people don’t have enough time to prepare meals at home; fast food may be one of the best choices instead of going expensive restaurant. Therefore, the company is going to open a fast food restaurant in Hanoi. The company buys a fast-food franchise of McDonald. McDonald’s corporation is the world’s largest chain of fast food restaurants; the company sells hamburgers, French fries, chicken, etc. There are many fast food restaurants of McDonald in the world, they operated as franchisee. McDonald serves in 118 countries with 34,000 restaurants (Getting to know us). In 2012, McDonald had annual revenues of $27.5 billion and profits of $5.5 billion (wikipedia). In the new market, the target of the company is children and young people. Our company will follow the goal of McDonald is “better, not just bigger”, the company want to serve customers in the best things. Besides goals of the company are serve the good foods in a friendly and fun environment, get high revenue as much as possible and achieve high market share in Vietnam. To get the goals, I am going to draw a marketing plan. In this plan, I am going to describe five main elements to consider and find the best way for the company to succeed in the new market. First, there are some situation analyses about company, environment, SWOT, competitors. Second, I am going to analysis marketing strategies. The next important element is budget....
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...1. Melbourne & Perth, Australia Executive Summary The purpose of this report is to provide insights into the Australia’s fast casual restaurant industry and the level of competition of Manhattan Fish Market were in the new market, Australia. Through the brief overview of Australia’s Political, economic, Social, Technological and Environmental factors to gain a better understanding of the external environmental factors of Australia. With the application of Michael Porter’s three out of five forces of the model, 1. Bargaining power of buyer 2. Threats of substitutes 3. Intensity of rivalries in fast casual dining to access the level of competition that Manhattan Fish Market were to face if it were to decide to expand into Australia. An overall assessment of the level of competitiveness/profitability of the restaurant industry in Australia will be made from the analysis of Michael Porter’s model. Lastly, recommending possible ways Manhattan Fish Market could overcome the threats of substitution/ bargaining power of buyers discussed in the report. Introduction Australia has been said to have a political system that is highly effective in responding to economic challenges and policy direction. Australia has good trading policies with its neighboring countries and its government open door policy has encouraged various international businesses to set up companies in Australia thus benefitting the Australian consumers from the increased choices. Australia is not...
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...Pre-Feasibility Study FAST FOOD RESTAURANT Small and Medium Enterprise Development Authority Government of Pakistan www.smeda.org.pk HEAD OFFICE Waheed Trade Complex, 1 Floor , 36-Commercial Zone, Phase III, Sector XX, Khayaban-e-Iqbal, DHA Lahore Tel: (042) 111-111-456, Fax: (042) 5896619, 5899756 st helpdesk@smeda.org.pk REGIONAL OFFICE PUNJAB Waheed Trade Complex, 1st Floor, 36-Commercial Zone, Phase III, Sector XX, Khayaban-e-Iqbal, DHA Lahore. Tel: (042) 111-111-456 Fax: (042) 5896619, 5899756 helpdesk@smeda.org.pk REGIONAL OFFICE SINDH REGIONAL OFFICE NWFP REGIONAL OFFICE BALOCHISTAN 5TH Floor, Bahria Complex II, M.T. Khan Road, Karachi. Tel: (021) 111-111-456 Fax: (021) 5610572 helpdesk-khi@smeda.org.pk Ground Floor State Life Building The Mall, Peshawar. Tel: (091) 9213046-47 Fax: (091) 286908 Helpdesk-pew@smeda.org.pk Bungalow No. 15-A Chaman Housing Scheme Airport Road, Quetta. Tel: (081) 831623, 831702 Fax: (081) 831922 helpdesk-qta@smeda.org.pk December, 2006 Pre-Feasibility Study Fast Food Restaurant DISCLAIMER The purpose and scope of this information memorandum is to introduce the subject matter and provide a general idea and information on the said area. All the material included in this document is based on data/information gathered from various sources and is based on certain assumptions. Although, due care and diligence has been taken to compile this document, the contained information...
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...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
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...convenient way to access a meal without having to go through the trouble of buying the raw food ingredients and cooking it yourself. While there are many kinds of restaurants, fast food restaurants tend to be pop up most often in everyday conversations and the media due to the fact that they are big corporations with vast locations throughout the world and are publicly traded in the stock exchange. White Castle is a famous burger restaurant that was once featured in a popular movie involving two young men on an adventure to said restaurant. It also so happens to be known as the first fast food chain. Founded in the 1920’s, White Castle revolutionized the perception that the public had of burgers. At the time, burgers were seen as low quality and were thought to have consisted of scraps and parts of animals that no one liked to eat. With White Castle setting the precedents, the McDonalds’ brothers soon followed suit, as well as Burger King and Taco Bell in the mid-1900’s. The concept of eating out became more accessible as well as more affordable to Americans. Most fast food companies at the time of emergence wanted to appease their shareholders (and still do), so many resorted to bottom dollar mindsets and business models. Majority of the companies that are similar to McDonalds have been attacked and accused of serving unhealthy food, using unethical marketing tactics to sell said unhealthy food and has encouraged obesity, if not caused it, in America. While...
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...Pre-Feasibility Study FAST FOOD RESTAURANT Small and Medium Enterprise Development Authority Government of Pakistan www.smeda.org.pk HEAD OFFICE Waheed Trade Complex, 1 Floor , 36-Commercial Zone, Phase III, Sector XX, Khayaban-e-Iqbal, DHA Lahore Tel: (042) 111-111-456, Fax: (042) 5896619, 5899756 st helpdesk@smeda.org.pk REGIONAL OFFICE PUNJAB Waheed Trade Complex, 1st Floor, 36-Commercial Zone, Phase III, Sector XX, Khayaban-e-Iqbal, DHA Lahore. Tel: (042) 111-111-456 Fax: (042) 5896619, 5899756 helpdesk@smeda.org.pk REGIONAL OFFICE SINDH 5TH Floor, Bahria Complex II, M.T. Khan Road, Karachi. Tel: (021) 111-111-456 Fax: (021) 5610572 helpdesk-khi@smeda.org.pk REGIONAL OFFICE NWFP Ground Floor State Life Building The Mall, Peshawar. Tel: (091) 9213046-47 Fax: (091) 286908 Helpdesk-pew@smeda.org.pk REGIONAL OFFICE BALOCHISTAN Bungalow No. 15-A Chaman Housing Scheme Airport Road, Quetta. Tel: (081) 831623, 831702 Fax: (081) 831922 helpdesk-qta@smeda.org.pk December, 2006 Pre-Feasibility Study Fast Food Restaurant DISCLAIMER The purpose and scope of this information memorandum is to introduce the subject matter and provide a general idea and information on the said area. All the material included in this document is based on data/information gathered from various sources and is based on certain assumptions. Although, due care and diligence has been taken to compile this document, the contained information may vary due to any change in any of the concerned...
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...this year. With such high demands for fast food and minimum competition in the market for low cost convenient food services McDelivery looks to be a successful and profitable service on introduction to the Australian society. This marketing plan assesses the internal and external environment in which the service will be a part of and how it looks to be a highly sought after service in Australia. Through the research displayed and signs from overseas the McDelivery service looks to be a highly profitable commodity for the McDonalds giant and looks to be a very fast growing and unstoppable service. McDonalds looks to attain market dominance with the introduction of this service. Situational Analysis - Demographic: In regards to the demographics of this particular service it would only be feasible to function in areas of a population density that is of a high level. In order for this service to be a success there needs to be population density and large demand for the product. If introduced to a low density area the service wouldn’t be profitable. - Legal: Legal forces that would affect this service would be fairly standard procedure such as insurance, licensing of drivers, using qualified staff and meeting laws with regard to delivery. There was also be that of ensuring there are no breaches with the transportation of foods and delivery times with regard to the Food Standards Code. All practices of food delivery must comply with this Food Standards Code and any breach in these...
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...Fast food is quickly becoming Americas cigarette, causing more death related illnesses than a pack of smokes. Before you judge your friends for lighting one up, take a look at the food your ingesting and what its doing to your body. Fast food has rapidly become a staple in our society but to really understand the fast food epidemic we must understand the leading causes, what effects it has on our population and what we can do to solve this crisis. Fast food is popular for a multitude of reasons, including its abundance and price. Fast food is largely consumed due to its accessibility and competitive price. As an illusion (T), people often find themselves in a hurry and don’t think they have time to make a full meal or stop at a restaurant for a long time. Fast food is quite literally “fast”. Ultimately, (T) this (PW) convenience can often lead to be a habit forming activity for an individual with a fast-paced schedule. “They're (PW) quick: 92.3%, They're easy to get to: 80.1%, I like the taste of fast food: 69.2%, They're inexpensive: 63.6%” said Louise Chang MD. Along with those reasons there (PW) is also the simple fast that fast food tastes good. The products are loaded with carbs, sugars, and salts to appeal to are taste buds. In prehistoric times humans developed a taste for foods rich in fats and carbs because they were a good source of energy in a time where food was less accessible. In other words,(RD) todays world we are surrounded by easy access to foods and...
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