subsequent increase in disposable incomes have resulted in men becoming extremely conscious about the way they look. As the famous saying goes first impression is the last impression men want to make the most of the first impression that they create. The face being an individual's most prized asset needs a lot of care. The idea of a men's fairness cream might have seemed weird a few decades back but today it is very normal. Along with women even men today have become extremely conscious about the way
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MBA II CONSUMER BUYING BEHAVIOUR TRENDS OF MALE GROOMING PRODUCTS CONSUMER BEHAVIOUR PROJECT BY SOURADEEP ACHARJEE – 14202041 AMRAPALI DUTTA – 14202127 PAHELEE KARAK – 14202163 MOUMITA SAMANTA – 14202230 SANCHARI SAHOO - 14202244 1 DECLARATION We hereby declare, the project report “CONSUMER BUYING BEHAVIOUR TRENDS OF MALE GROOMING PRODUCTS" is our own work, to the best of our knowledge. It contains no material which has been accepted for the award of any other
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a unique fairness cream for Men with a breakthrough Five Power Fairness System to make skin fair and handsome in 4 weeks. It also helps in relieving stress and fatigue signs - gives men's tough skin a firmer look. Emami Fair and Handsome World's No.1 fairness cream protects men's face from sun's UV Rays. Swot analysis of Emami fair and handsome Strengths * Fair & handsome ‘the awareness level of this higher for this brand. And introduction of “Menz Active” fairness cream for men * Fair &
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Fairever Fruit Fairness Cream Date: April 18th, 2008 ( Submitted in partial fulfilment of the II semester course Requirements of MBA 2008-2010 batch) Submitted by Group No:10 K. ASWINI NAIR (CB.BU.P2MBA08043) NANDAGOPAL N (CB.BU.P2MBA08059) SINDHUJA DURGA R (CB.BU.P2MBA08099) SOORYA SOMAN (CB.BU.P2MBA08101) SOUMIA S (CB.BU.P2MBA08103) SREEDEVI AJITKUMAR (CB.BU.P2MBA08105) 1 CERTIFICATE This is to certify that we, the students of Amrita School of Business, are submitting the following document
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A Project On Consumer Behaviour Submitted To University of Mumbai In the partial fulfillment of the B.M.S. Degree By Vivek .R. Jaiswal Roll No. 29 Uder the guidance of Prof. Furquan Shaikh Studying at Rizvi Education Society’s Rizvi College of Art, Science & Commerce Rizvi Educational Complex, Bandra (West), Mumbai Academic Year 2012-2013 Declaration I Mr.Vivek .R. Jaiswal a student of the TYBMS class, Roll No.29 of the academic year 2011-2013 studying at Rizvi
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Clinical & Experimental Dermatology Research Research Article Junaid et al., J Clin Exp Dermatol Res 2014, 5:2 http://dx.doi.org/10.4172/2155-9554.1000212 Open Access Indian Cosmeceutical Market: A Study of Consumer Preferences and Consumption Patterns Abdullah Bin Junaid*, Reshma Nasreen, Ravichandran N and Faheem Ahmed Department of Management, Jamia Hamdard, New Delhi, India Abstract The study was done to investigate various factors that are associated with the consumption behaviour
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1.0 Introduction This case study analysis focuses on misplacement of cultural imperatives bymounting unethical advertisement campaign by two Indian package mass consumptioncompanies - Hindustan Lever Ltd and CavinKare Ltd. The development of revolutionary skinlightening technology brand; Fair & lovely by Hindustan Lever Ltd opened up a new chapter onapplication of unethical promotional strategy to generate large volume of sale and maintainmarket leadership position in India skin care industry
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would continue to support portfolio expansion, like in the past. The company’s sub-segmentation strategy of launching variants and brand extensions has worked out well. Emami is a market leader in under penetrated segments like Fairness cream, Antiseptic cream and Cold cream market. Robust outlook of personal care market could prove to be beneficial for Emami going forward. Even the cooling oil market outlook is robust & hence Navratna Oil would do well. Rural India would be a major growth catalyst
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Case Study on > The Techniques Used By The Marketers To Overcome The Cognitive Dissonance Of Customers Subject : OB Submission Date : 25th October Class : B-1(Shift-I) Submitted To : No. Submitted By : Group members Shaikh Mo.Farhan Solanki Snehal Vasani Tushar Parmar Paras Dhanani Nilesh Rana Vinus Safiwala Sanjay Timbadiya Viren Roll No. 82 87 95 61 102 110 114 98 Roshni Singh 1 2 3 4 5 6 7 8 Cognitive Dissonance No. 1 2 3 4 5 6 7 Introduction Theory & Research Applications
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A. EXECUTIVE SUMMARY Aim : To study the growth of cosmetics industry in India. Women cosmetics market growth on a period of time along with a strong increase in male cosmetics market. Cosmetic brands promotions and advertisements in attracting customers. Consumer behavior in accordance with the utility drawn from the usage. Medicinal & Herbal/Ayurvedic Cosmetics market & Fake cosmetic industry in India. Methodology : A sample survey conducted on UG and PG students regarding their cosmetic usage
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