SUCCESSFUL MULTINATIONAL COMPANY IN CREATIVE BUSINESS Oleh: Stephani Herman - 0131111014 1. GOOGLE “Google’s mission is to organize the world’s information and make it universally accessible and useful.” Google adalah sebuah perusahaan kelas dunia yang sangat populer. Dengan Google, sekarang kita dapat mengakses hampir semua informasi yang kita butuhkan dengan cepat. Google membantu banyak siswa-siswi sekolah, sampai membantu meningkatkan bisnis di banyak negara. Google bergerak dalam bidang
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Le marché des biscuits est en pleine évolution et depuis quelques années en nette croissance. Ce marché est donc pour les industriels un secteur sur lequel il est indispensable de se positionner. D’après une étude, nous avons pu constater que la consommation des biscuits concernait 96 à 98% des ménages et plus particulièrement les 15-24 ans. Cela signifie donc que les industriels ne peuvent développer leur part de marché uniquement en prenant des clients aux autres concurrents. Ils doivent aussi
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the notion of brand community to build long-term loyalty. A range of literature will be examined and an example will be used to further illustrate the theory of brand community. I will begin by defining the terms used and by looking at the traditional satisfaction-loyalty model. Neal, Quester and Hawkins (2003) define loyalty as a consumer’s commitment to a brand because they believe it satisfactorily meets their overall needs and they have formed an emotional attachment to the brand. However this
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* Positioning * Marketing Strategies for SME’s in Bahrain Marketing Strategies for SME’s in Bahrain Product differenciation * cost leadership * brand legacy * Branding A name, logo or anything associated with the brand which has a better customer recall brand image arise from customer experience. * Pricing consider :- * cost * competitor’s price * value to end user * Distribution selecting channels which best support the operation. * Marketing Tools for SME’s
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1. The first step would be to define the brand potential. By doing this I would consider the most important characteristics which are the brand vision, the brand boundaries and the brand positioning. As for the brand’s vision, I would make such that would be seen to have a long-term potential and here I would show the potential and brand equity JWU has as school. Second would be to identify the brand extension. That is creating more awareness about the new programs and third branding new products
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Brand Equity, Brand Awareness, and Brand Image COM 302 Brand Equity, Brand Awareness, and Brand Image As consumers in the United States of America, Americans encounter a number of advertisements daily. Too many to possibly remember them all, then why do we choose Nike shoes, Colgate toothpaste, McDonalds food, or Toyota cars? Choices made by consumers are often affected by the brand image of the product purchased. A brand exists when a marketing entity receives its own name, term, sign, symbol
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presence in Social Media 4 McDonalds as a Brand and Customer Loyalty 4 Research Methodology 6 Type of Investigation 6 Data Collection Method 6 Sampling Method 7 Accessibility Issues 7 Ethical Issues 7 Anticipated Findings 8 Conclusion 8 Introduction The term brand can be described not only as a way of imposing a premium price and position in the marketplace but in order to be successful in the market a brand must classify a brand strategy that enable its customers and audience
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Care Set/Kits Premium Cosmetics Mass Cosmetics © Euromonitor International BEAUTY AND PERSONAL CARE: L'ORÉAL GROUPE PASSPORT 2 STRATEGIC EVALUATION COMPETITIVE POSITIONING MARKET ASSESSMENT GEOGRAPHIC AND CATEGORY OPPORTUNITIES BRAND STRATEGY OPERATIONS RECOMMENDATIONS STRATEGIC EVALUATION Key company facts L'Oréal Groupe Headquarters: Regional involvement: France Global Skin care, colour cosmetics, Category involvement: hair care, fragrances, men’s grooming, sun care World
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Main factors that affect the choice of brand LOREAL L’Oreal is a global organization. The company's activity is aimed at meeting the needs of the cosmetics on the global market. Thus L’Oreal is using common methods of its activities in all countries at the same time adapting them according to the features of a particular geographic market. All the variety of factors influencing the choice of the brand L’Oreal can be divided into two groups: external factors and personal factors External factors
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June 2006, the Brand Manager of Cherry Blossom, looked back with some degree of satisfaction to the positive uptrend in the last couple of years to various initiatives taken by the brand team to recoup some of the lost ground. Despite his pre-occupation with the "100 shining years" celebrations going on for this life-touching brand that had for long added an early morning glimmer to shoes, he was keenly working towards finalising the strategic shifts in the marketing strategy of the brand to take it
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