...Successful FDI Brenda’s Fine Furniture is a very successful and becoming a household name around the Unites States and in foreign countries because of the innovative and creative structure that suits families and businesses. The furniture gives customers the ability to be elaborate in small dwellings as well as large ones. Many European countries are impressed with the western styles. It has been determined by this company that it would be beneficial to become global. In order to Brenda’s Fine Furniture can enter the Europe market through FDI. The multinational enterprise can invest directly in the production or other facilities in Europe over which has effective control. Manufacturing FDI requires an establishment of production facilities in Europe. Horizontal FDI approach would be use because the same product (furniture) produce in the U.S. will be produce in Europe. This represents a geographical diversification of the MNE domestic product line. Sharing experiences, resources, and knowledge can be shared to reduce risk and cost. Horizontal FDI enables a MNE to quickly establish its competitive advantage in the host country because a company’s key competencies are more transferable. According to Journal of US-China Public Administration (2010), there are relatively specific advantages within given industries between developed countries are exchanged in horizontal or intra-industry. Most FDI is horizontal. In order for the new MNE furniture to benefit...
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...Intercontinental University Multinational Organizations MGMT 310 – Management and Leadership of Organizations April 16, 2015 What type of structure will be best suited to a multinational Internet retailer? Why? First hand, we need to specify, that the structure that we chose to endorse will affect us in two ways. The organizational structure embraced will create the platform on which all routine operations and agendas will be established. This particular structure will consist of teams which will each have organizational leaders at the top and secondary employees throughout the business. Embracing the correct structure by this retailer will inspire the type of people that partake in the decision-making process and create the ideas that impact how the company will grow. Managers who are leading teams in multinational internet retailer must assume that their partners, customers, investors, competitors, suppliers, and markets can be in any place in the world, which will consistently create room for better ideas and ways to improve business across the globe. Finally, leaders in multinational companies should always be mindful of the characteristics which make them different and similar within each of their national boundaries, this will create an openness to obtain opportunities and rebuild possible drawbacks. How would you recommend building a culture that was inclusive of diverse cultures and accommodates highly creative technical staff? In order for business to be continuously...
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...Business Innovations From Emerging Market Countries Into Developed Countries Nowadays, emerging markets are growing very rapidly. They increase by 8% to 12 % compared to 2% to 3% for developed countries. Thus, Western multinational companies typically based in North America and Western entered these markets. More than 95% of Western multinational companies served emerging markets using standardized strategy. That means developing standardized products marketed worldwide with a standardized marketing mix, and making minimal changes to meet local mandatory product requirements and consumer taste differences where necessary. The main advantages of this strategy are cost saving and maximizing profits. So they charged a premium price for these products and services. Their main customers were affluent buyers who can afford to buy them. These people are classified as global or glocal. However, they have neglected serving the fast-growing but much larger less affluent markets in emerging market countries such as local and bottom of pyramid. As a result, these companies are experiencing intense competition from a new group which is called emerging giants. Emerging giants understand the market structure and the consumer psychology of these markets. These companies learned to offer quality products and services at affordable prices just to stay in business. Being close to the market provided them ample opportunity to better understand the consumer and offer products and services at affordable...
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...1.0. Introduction The first joint venture international full service advertising agency to set up in Bangladesh, GABL is today the largest stand alone agency in Bangladesh with billings of USD 6 million in 2006. GABL is a market leader with a dynamic team of young and talented professionals and has won an unprecedented 4 years in a row (2003-2007) the Agency of the year Award, at the Srijan Samman Awards for all Bengali advertising work done in India and Bangladesh. In additional work done for its local as well as multinational corporate has won innumerable local and international Awards and accolades. GABL is a member of the Grey Group owned by WPP. 1.1 Origin of the report This report is based on the Internship program in Grey Advertising Bangladesh Ltd., client servicing department, as a partial requirement of the B.B.A Program. It is a three credit course to complete the B.B.A program of the Institute of Business Administration, Jahangirnagar University. This report has been prepared under the direct supervision of Assistant Professor Mohammad Nazmul Islam. 1.2. Objective of the study Main objective • To depict a clear picture of activities of an advertising agency from the perspective of GREY Advertising Bangladesh Ltd. Specific Objective • To know the total account management process of Grey Advertising Bangladesh. • To identify the role of the functional departments’ of Grey in delivery of service to the clients...
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...Case Summary Charlotte Beers at Ogilvy & Mather Worldwide (A) Ogilvy & Mather In 1948, David Ogilvy, a 38-year-old Englishman, sold his small tobacco farm in Pennsylvania and invested his entire savings to start his own advertising agency. David Ogilvy imbued his agency’s culture with the same “first class” focus that he demanded of creative work. Employees were “gentlemen with brains,” treating clients, consumers, and one another with respect. Revenues soared in the 1970s, culminating in record double-digit gains in the mid 1980s. The advertising industry boomed, and Ogilvy & Mather led the pack. Nowhere was the agency’s reputation greater than at is New York office, heralded in 1986 by the press as “the class act of Madison Avenue.” Advertising Industry Changes The booming economy of the 1980s shielded the advertising industry from the intensifying pressures of global competition. Companies fought for consumer attention through marketing, and advertising billings grew- on average, between 10% and 15% per annum. However, after the stock market crash of 1987, companies reconsidered the value added by large advertising budgets. Increasingly, many chose to shift resources from expensive mass media and print campaigns toward direct mail, cable, telemarketing, and sales promotion. “Beleaguered” Ogilvy & Mather As clients demanded lower costs and greater service, Ogilvy & Mather-like many large agencies at the time- was slow to make adjustments. In May 1989, WPP Group...
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...Local Literature J. Walter Thompson stated that JWT Manila is the pioneering advertising agency in the Philippines. It was the first multinational agency to establish local operations 65 years ago. It was followed with a series of firsts, like the first to apply strategic planning, the first to introduce branded entertainment, and even the first to claim a branded Guinness World Record. In recent history, JWT Manila was the first and only advertising agency in the Philippines to win the Gold Cannes Lions. JWT Manila provides pioneering business and creative solutions for Unilever, J&J, Kraft, Shell, Nokia, HSBC, Ford, Mazda, Nestle, Kimberly-Clark, Bayer, Greenfield Development Corporation and Canon. Mr. Guerrero found out that BBDO Guerrero was the first Philippine agency ever to be ranked among the world's top 50 agencies in the "Gunn Report”. It was the most awarded Philippine agency at the 2014 Cannes Lion Festival and won the nation’s first ever CyberLion. Recently, its DOT campaign “It’s more fun in the Philippines” was judged 3rd best in the world and 1st in Asia in the global WARC report. This agency is internationally recognized for integrated communications solutions, with powerful and persuasive content created across a variety of media and touch points. Proximity is a division at BBDO Guerrero that specializes in digital and direct response marketing. BBDO Guerrero maintains long-standing relationships with an impressive list of local and international...
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...A multinational corporation is considered to a type of firm or company that accomplished many beneficial activities in several different countries located around the world. A multinational corporation is responsible for conducting different levels of businesses in a lot of countries in different parts of the world. There are numerous multinational companies who decide to move the procedures and tasks of the company to one particular country called the “host nation”. This action is performed in order to prevent costly financial pollution issues in which the multinational company can actually contribute to the environment surrounding the MNC. This action is performed solely for the purpose of reducing the costs associated with the operations of the multinational corporation and also to gain an advantage in the global market. Pollution is considered a majority contributor to the endangerment of human life, water, plant life and also wild life in numerous host countries. Multinational Corporation is considered to be a firm or business that has a home base in one country however the firm operates out of several different countries and all at once. There are many firms who are considered to be a multinational corporations; however it can be quite difficult to determine if the company is a multinational corporation. The reason for that is because it isn’t’ always evident that the company is a multinational corporation. There is growth with companies merge; there joint...
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... individuals’ and arrangements have on human behaviour contained in an association or business. Learning about the organisational behaviours can tend to help in comprehending and foreseeing human actions in an organisation. To begin with, there are number of reasons that make organisational behaviour happens to be important in an organisation. Firstly, it is important so that the employees are in a better position to arrange and deal with the new environment of their workplace and also suit themself with the latest innovations and personnel’s and eventually leading the organisation to operate efficiently and effectively in day to day operations. For instance, if a group of employees have been recruited from a delivery department to a financial department then those employees have to adopt the new working environment and techniques and also be in a stable manner to effectively liaise with the new workforce. If failed to adopt that working environment can lead to heavy disruption in that department. Furthermore, nearly every organisation has only one definitive objective which is to maximize their profit level each year just through producing attractive goods and services that would satisfy the customers’ requirements. In order to promote a better quality for the customers attraction, the organisation has to be very creative in their process of producing products where they can be creative in designing the product shape, size, and other ranging factors that would eventually...
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...Functions of Client and Service Department in Context of Ogilvy Bangladesh By Mahmuda Sarker ID: 10104179 BRAC Business School An Internship report submitted of the requirements for the degree of Bachelor of Business Administration To Suntu Kumar Ghosh Assistant Professor BRAC Business School BRAC University September 07, 2014 Suntu Kumar Ghosh Assistant Professor BRAC Business School BRAC University Subject: Submission of internship report Dear Sir: During my internship attachment with Ogilvy & Mather Bangladesh, I have learnt a lot and I had been given the responsibility to not only look after one account, but work with several accounts like Unilever, Bkash, Edison Properties, Symphony, Aarong, Mi-amore, BATB etc, so that my learning is more widespread. In the course of this internship, I got to learn how advertising is not all about producing billboards and TVCs, but how it has integrated itself into a vast network and how it intends to get into a consumer’s lifestyle rather than bombard them with information. Which is why, the topic I have decided to work on is the Evolution of Advertising and how Ogilvy Bangladesh has adapted to the changes and how those changes reflect on their campaign effectiveness. I have also gotten the chance to experience what life is like in the corporate world and all in all, it was a fantastic learning experience. Thank you for being there as a support whenever I needed it. It was a challenge in completing...
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...Similarities and differences between organizational structures and culture 4 Task 1.2 Ways the relationship between an organisation’s structure and culture can impact on the performance of the business. 5 Task 1.3 The Major Factors which influence individual behavior at work 7 LO 2: Understand different approaches to Management and Leadership 8 2.1 Leadership styles and the effectiveness of these styles in different organisations 8 Task 2.2 Advantages and disadvantages of theories in practice of Management 9 Task 2.3 Different theories and approaches to Management 11 LO 3 Understand ways of using Motivational Theories in Organizations 12 Task 3.1 The impact that different leadership styles may have on motivation in organisations in periods of change 12 3.2 Motivational theories and situations where they are used 13 3.3 Advantages of Motivation Theories for Managers 14 LO 4 Understand mechanisms for developing effective teamwork in organization 15 4.The nature and Behaviour of groups and teams 15 4.2 Factors required for the development of effective teamwork 16 Task 4.3 the impact of technology on team functioning within an organisation 16 Conclusion: 17 References and Bibliography 18 Introduction The globalization and the fast changes in the external business environment has changed the conduct of the clients, clients and consumers as they need more quality high brand, goods and services at compatible costs. The organizations now compete for customers...
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...submission: THE IMPACT OF GLOBALIZATION ON HAIER Introduction People across the world have been interacting with other cultures in numerous ways, many of them for economic reasons. Integrating the insights of the past, one could envisage that it was difficult initially for people to communicate and do business together. However, these obstacles still subsist even in today in international business. Despite that, our world has become undoubtedly smaller in the last decades, cultural and geographical contexts still take place in shaping different societies and their methods of relations. The term globalization is the method of international incorporation arising from the exchange of worldviews, products, ideas, and other aspects of culture. There are several factors generating interdependence of economic and cultural activities which include telecommunications and transport infrastructure. Most recently, due to the industrial revolution and innovation in the transportation and communication, the units of international interaction resulted into multinational corporations who were finding materials, labor, and clients outside their own. It can be realized that multinational corporations are agents of globalization. Haier Group Company has10 industrial parks world wide and 22 other plants overseas and has been impacted by the global world. The reality of this branches from the fact that it has many subsidiaries, some which profit from globalization while others do not. However...
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...abstract is a one-paragraph summary of the most important elements of the paper. This is an example of what an abstract looks like. Unit 4 – Group Project What type of structure will be best suited to a multinational internet retailer? Why? Organizational structure uses leaders on one end, but at the other end are team-based (Nahavandi, 2012). Organizational structure has an effect on organizational action in two major ways; it lays the basis in which normal operating measures and schedules rest, and it decides which people can take part in which decision-making processes, and to what level do their visions form the organization’s actions. Managers have to realize that markets, supplies, investors, locations, partners, and competitors can be anyplace in the world (Reference for Business, n.d.). Successful managers should be aware of the similarity and differences through out national boundaries; to make use of the opportunities and deal with the possible downfalls. How would you recommend building a culture that was inclusive of diverse cultures and accommodates highly creative technical staff? A successful business in this culture requires a creative environment of inclusion where the staff feels appreciated and incorporated into a company’s mission, vision and business strategy at all levels (Lieberman, n.d.). When workers’ skills and familiarity are acknowledged, valued and used; they are more involved in contributing to...
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...responsible position at a well-structured organization & successfully to apply acquired managerial and interpersonal skills to enhance organizational efficiencies. * To reflect myself; my optimistic and enthusiastic attitude as well as a vivid imagination through my creative work. * To become a dynamic and versatile person who is capable of merging innovative ideas and facing challenges and getting in an organizational environment where honesty, creativity, punctuality, sincerity, diligence and performance are the keys to success. ------------------------------------------------- Academic Qualifications: LL.M | : | Department of Law & JusticeFaculty of LawBangladesh University of Business and Technology(BUBT)Passing Year: Running | LL.B (Hons) | : | Department of Law & JusticeFaculty of LawAtish Dipankar University of Science & Technology(ADUST) Result : CGPA- 3.48 (Out of 4.00 ) Passing Year: 2012 | H.S.C | : | Burichong Ershad Degree College Group : Business Studies Result : G.P.A-3.40 (Out of 5.00) Passing Year: 2005 Board: Comilla | S.S.C | : | Burichong Ananda Pilot Govt. High School Group : Business Studies Result : G.P.A- 2.69 (Out of 5.00) Passing Year : 2003 Board: Comilla | ------------------------------------------------- Computer Skill: * Knowledge in operating system like Windows XP and Windows 8. * Able to prepare any type of...
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...BBA in Marketing Management Major in Marketing More than any other business discipline, Marketing deals with customers. Indeed, the heart of Marketing is building relationships with customers. Anyone involved with any facet of Marketing is concerned with providing customers with value and satisfaction. The concern is always with managing and improving the Current customer relationships and developing new relationships. This is accomplished by learning about and understanding customer needs and, in turn, developing products and services that respond to these needs while, at the same time, providing superior value. The Department of Marketing offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing process. The Department of Marketing has three distinct tracks: Marketing, International Marketing, Advertising and Marketing Communication. The requirements for the Marketing Track are as follows: Required courses: MKT 3400 International Business Principles MKT 3600 Marketing Research MKT 3605 Consumer Behavior MKT 5750 Marketing Strategy Four additional courses to be chosen from any offered by the department as follows*: MKT 3520 Advertising and Marketing Communications MKT 4120 Media Planning MKT 4130 Copywriting MKT 4151 Direct Marketing I: Strategies and Tactics MKT 4152 Direct Marketing II: Database Marketing; Managing Creative Process MKT 4410 International Trade Operations ...
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...Write a position paper either pro or con on one of the following: Question 2a: It is not exploitation for a company to profit from selling soaps, shampoo, personal computers, and ice cream, etc., to people with little disposable income. In the corporate world, there is little or no attention of the multinational companies on marketing the products and services to poor people because they cannot afford the products, which are sold to middle and higher income customer segments. Due to more attention of the firms on these middle high class segments, the major markets are being oversaturated. At the same time, the B.O.P. has been ignored by the firms in perspective of marketing. In this global business scenario, there is intense competition in major markets that has reduced the profit margins of the firms considerably. Marketing to the B.O.P. is an effective way for the companies to engage the poor into commerce and get an opportunity to uncover the potential of tapping the BOP. The poor people with aspiration and high desire to purchase some of these products contribute significantly in total purchasing power as there is need for the firms to focus on them as well. In business transaction, the seller’s job is to market and sell the products and it is the decision of the buyer to accept or reject the marketed product of the seller (Bharti, Sharma, Agrawal & Sengar, 2014). Therefore, selling to this segment provides opportunities to the companies to expand the market in order...
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