INSTITUTE OF MANAGEMENT TECHNOLOGY POST GRADUATE DIPLOMA IN MANAGEMENT – EXECUTIVE (2014–15) Tentative Time Table (Term-IV) w.e.f., June 29, 2015 Day | I8.30–9.45 a.m. | II10.00-11.15 am | III11.30 n -12.45 pm | IV1.30-2.45 pm | V3.00- 4.15 pm | VI4.30-5.45 pm | VII6.00-7.15 pm | VIII7.30-8.45 pm | Monday | | PM-C-201 | | | Strategic Staffing C-201 | | Tuesday | | Sales M*C-101 | | CMAC-C202 | | | | Wednesday | BITC-CC-001 | SBMC-101 | | | LDPC-001 | Thursday | | PMC-202
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BUSINESS MARKETING by: Prof. Joffi Thomas Case Analysis Note: SAP : Building a Leading Technology Brand Name | Roll number | Bankim Kala | EPGP-06-013 | Sanjib Roy | EPGP-06-061 | T Shravan Kumar | EPGP-06-178 | Prakhar Gupta | EPGP-06-047 | Case Preparation Questions 1) What should SAP stand for? What is its brand promise? Answer: Back in 2000, SAP was the leading enterprise software provider in very major market
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Visiting Professor (Tuck School) Indian Institute of Management Bangalore - 560076, India Email: YLR.Moorthi@.Dartmouth.edu (tUl June 1,2002) or ylrm@iimb.ernet.in Kevin Lane Keller E.B. Osborn Professor of Marketing Amos Tuck School of Business Dartmouth College 100 Tuck Hall Hanover, NH 03755-9011 Ph: 603-646-0393 (o) 603-646-1308 (f) Email: KARMA COLA - COKE IN INDIA ABSTRACT This article is an application of the customer-based brand equity (CBBE) model (Keller, 2001) to Coke in the United
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Lemonade Stand Informal Business Report • Branding strategy. In Part I, you decided part of the brand when you developed your pricing strategy. Continue with the other parts of the marketing mix (place, promotion, and product), and discuss how the lemonade stand should be branded utilizing this marketing mix (Chapter 13). For our company to continue being successful at what we do, we have to consider a branding strategy that would make sure the location and product are communicated properly and
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Bull build the images of the brand and attractive customers to the product. Red Bull claims that they didn´t bring the product to the people but make it available and customers will be attracted and come by themselves. For examples, someone thinks Red Bull is sexy and delivers on the energy. By their promotion efforts, sponsoring athletes and holding some events, Red Bull have been attracting customers who meet the value, attitude and lifestyles that Red Bull´s brand images shows. By the images Red
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Marketing principles (ISBN) 978111862417-3 The Pepsi Brand A report with respect to marketing mix and positioning/branding of the Pepsi brand Executive summary Pepsi is a global renowned brand produced by PepsiCo, the company that is well organized and operates nearly throughout the world. Pepsi is doing perfectly well in the Pakistani market as a number one soft drink rivaling Coca Cola. Even though Coke’s primary power is its brand name, Pepsi has a quick diversification and aggressive
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Gizaw Examiner: Eva Maaninen-Olsson Supervisor: Magnus Linderströmd Title: Factors influence consumer purchase decisions of Private Label Food Products Keywords: Private Label Brand, consumer attitudes, intention, perceptions, ICA Basic Abbreviations PLB: Private Label Brand, WOM: word of mouth Research questions: Which factors influence consumers buying decisions of low-price PLBs food products? How consumers perceive low-price PLB food product? Case study
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CASE ANALYSIS: U.S. PIONEER ELECTRONICS CORP. Statement of the Problem Just at the time when Pioneer America has achieved a high level of customer awareness for its products, the company faces an overall erosion of dealer support for Pioneer products. If this problem grows worse, it will place the company’s distribution network in limbo and inevitably result in sharp drops in sales volumes. To combat this problem, U.S. Pioneer must develop both a short-term strategy for coping with dealer-retaliation
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became very strategic for Legend as it developed both technical and management expertise from its Hong Kong operation and from its foreign partners such as HP. Legend gain an advantage in building extensive distribution channels when the Chinese government restricted establishing distribution and retail operations of foreign companies in China. Legend introduced its self-branded PC in China that let it be the largest PC brand in China after a few short years. Legend put its most effort in building
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Week 3 WSJ Article Investors Punish Mexican Marketer After Earnings Miss; Company, known for flashy ads, spurs doubts about brands’ strength Genomma Lab Internacional is a consumer-good company based out of Mexico. It is known for its personal care items ranging from deodorants to hair shampoo. The company gets a lot of attention for the risqué television commercials that air on local airwaves which are also questionable in nature and ability. This has led to Mexico’s consumer-protection
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