The Impact of celebrity endorsement on Sproutworks brand image Kristina Matviyenko Assignment 4 Academic Writing December 25, 2015 Table of Contents Title Page…………………………………………………………………………………… 1 Abstract……………………………………………………………………………………… 3 Introduction..…………………………………………………………………………….…. 4 Background………………………………………………………………………………. 4-5 Literature Review…………………………………..…………………………………... 5-6 Research Question………………………………………………………………………. 6 Discussion and Conclusions………………….………………………………………… 6-7
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HIGHER EDUCATION | LITERATURE REVIEW | HAFSA KHAN L1F15MSMK0007SAIRAZAKIR L1F15MSMK00085/28/2016 | LITERATURE REVIEW: THE CONCEPT OF BRANDING IN HIGHER EDUCATION Bennett and Ali-Choudhury ( 2007 p4 ) suggest that a university brand is “a manifestation of the institution’s features that distinguish it from others , reflect its capacity to satisfy students’ needs, engender trust in its ability to deliver a certain type and level of higher education, and help potential recruits
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looking at different avenues to expand its operation thus increasing their revenue. They have a strong brand image locally and want to include that in their marketing strategy for expansion. They have a strong differentiator from their competition in the form of attention to superior quality in their products and service. The hurdles that they face for expansion include maintaining their strong brand image and their superior quality to their products and services. As they are wanting to expand it has
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Indian Institute of Management Ahmedabad IIMA/BP0268(A) Kanpur Confectioneries Private Limited (A) On September 10, 1987, Mr. Alok Kumar Gupta, 47, Chairman and Managing Director of Kanpur Confectioneries Private Limited (KCPL), was in a meeting with his brothers, Vivek, 42, and Sanjay, 33,to decide their response to the proposal of A-One Confectioneries Private Limited (APL) that KCPL might consider becoming its contract manufacturer. APL was a leading national player in the confectionery
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factory; a brand is something that is bought by a customer. A product can be copied by a competitor, a brand is unique. A product can be quickly out-dated, a successful brand is timeless” (Quiston, 2004, p 345). Many brands today mean little to consumers, who have become accustomed to buying on price alone. But a new tool can help companies separate themselves from the crowd. (David Aaker).Branding has emerged as a top management priority in the last decade due to the growing realization that brands are
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briefly there is a company called as Global Consumer products and the company wanted to hire a Brand Manager for their newly developed Baby Soap. This was an urgent need for them, so the company had advertised on a week day English Newspaper. But, some of the salient features were missed out in their advertisement. Only a few candidates were attracted by their advertisement. Finally they hired a brand manager (Mr. Anton) with including only two interview and the hired person had to involve the
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Vodka brand (Pernod Ricard Group) within the wine and spirits industry by combining a SWOT and TOWS analysis to identify and explore key matters surrounding strategic marketing internally and externally of this brand within the UK market. SWOT Analysis – Pernod Ricard SA Pernod Ricard is globally known worldwide for their contribution in manufacturing and supplying spirits and wines. The company’s business model is a decentralized design which is a fundamental principle to their management and control
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Sara Lee’s Sanex brand, which markets bath, shower, and deodorant products. [2] The move to acquire the Sara Lee unit strengthens Unilever’s market share in key European markets such as Britain, Germany, France, Spain, Italy, Denmark and the Netherlands. Unilever operates a variety of product lines across the grocery and personal care business. The Sara Lee acquisition strengthens Unilver’s market presence, where it is already a leader in skin care and deodorants, including brands like Dove, Lux,
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hotel reflects the local culture and character of its location. Up to this point it has allowed properties to thrive on their own with very little corporate identity. However, management feels there is an opportunity for growth in the market and is considering a new brand strategy; one that would establish the Rosewood brand and incorporate it into the name of each property as well as introduce more Rosewood branded items in the hotels. It needs to present its strategy to the Board of Directors and
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REFERENCES INTRODUCTION Observing the 2013 and 2014 world global branding ranking, I noticed that the top ten brands are mostly brands that the 21st century would consider as essentials. Brands like Coca-Cola and Mac Donald’s (Food) apple (communication), Toyota (Transportation) etc. Innovative and technological product are the brands that are mostly at the top, highly innovative products who are also committed to a sustainable drive are seen growing from the bottom spot
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