its unique brand. One of the most powerful tools that organisations use is branding. A brand is a name, design, symbol or major feature that helps to identify one or more products from a business or organisation. The reason that branding is powerful is that the moment a consumer recognises a brand, the brand itself instantly provides a lot of information to that consumer. This helps them to make quicker and better decisions about what products or services to buy. Managing a brand is part of
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HTC-WAYS TO ENCHACING THE BRAND IMAGE OF THE PRODUCT BY Sanjana Narasimhan DM16158 HTC-WAYS TO ENCHACING THE BRAND IMAGE OF THE PRODUCT INTRODUCTION * HTC is a Taiwan-based company found in 1997, who started as Laptop manufacturer and then soon started making Windows Smartphone. * In 2008, they came up with their first Android based Smartphone HTC Dream. * The HTC as a company made Quarter losses due to the lack of the following points: * Low brand recognition * Improper
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1. Which skincare brand are you using currently? a. Kiehl’s b. Clarins c. Clinique d. Shiseido e. Biothermme f. Bio essence g. SK II h. Others, please specify: ___________________ 2. Which of the following skincare brands have you used before? You may tick more than 1 a. Kiehl’s b. Clarins c. Clinique d. Shiseido e. Biothermme f. Bio essence g. SK II h. Others, please
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Media is the vehicle that conveys all the brand messages through advertisement to the target audiences. As Nestle products are for each segment of the society(each age group, gender or economic status) that’s why Nestle use every media source to communicate with its target customers including TV, magazines, newspaper, radio, outdoor boards, internet and mail . Events and sponsorship are also very influential in context of brand building. Events are brand associated activities planned for publicity
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------------------------------------------------- Course Name: Marketing in a Flatworld ------------------------------------------------- Course Number: GMT 725 ------------------------------------------------- Master of Business Administration in General Management School for Business Metropolitan College of New York New York, NY ------------------------------------------------- Professor: Dr. Richard Monahan ------------------------------------------------- March 22nd, 2015 -------------------------------------------------
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INGOLSTADT SCHOOL OF MANAGEMENT Team Case Analysis DOVE: EVOLUTION OF A BRAND (2008) Zuzana Husarova Sayantan Jana Papitha Mohan Arianna Parmigiani Subject: Brand Management Summer Term 2015 Date of submission: 2015-05-28 Dove: Evolution of a brand The aim of this team case analysis is to describe and analyse the evolution of the brand Dove with respect to its current strong position in American, European and increasingly even in the Asian market. What enables the brand to be so successful
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supporting global big sports event Well established brand equity & highly respected business partner Price competitiveness thru Chinese government support SWOT Target Seg. MKTG Plan Weaknesses Low brand awareness compared to other global brands _. Tough competition with two mega brands, HP & Dell No design identity _. No certain clear brand image without a combined concept or symbol Still not recognized as premium & high seg. target brand Notorious for high prices & poor tech. features without
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what they are spending their money on more. Therefore, being the leader in the market, Yankee Candle must establish their brand, expand retail and wholesale networks and introduce new fragrances. The company has a strong foundation and with its innovation, the only way to continue is by expanding. Opening more stores is a good idea for the company to continue building its brand recognition. Possibly appealing to a new target market could also be a route to take. Designing a line of products that would
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BEHAVIOR INFLUENCE ON DETERGENT POWDER IN RURAL MARKET BY DIFFERENT AGE GROUP Dr. B.Chandra Mohan Patnaik Associate professor , School of management , KIIT university, Bhuvneshwar, Odisha Deepak Kumar Singh Ph.D Research Scholar, School of management, KIIT University Bhuvneshwar, Odisha Mr. Prakash Kumar Pradhan Ph.D Research Scholar , School of management, KIIT University Bhuvneshwar, Odisha. ABSTRACT India is the most populous country in the world. India is the country of villages. Nearly 75 percent
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your brand or company is in the marketplace vis-à-vis the competition and in the eyes of the customer. Once you see who you are, you can determine who you want to be. Traditionally, the people responsible for positioning brands have concentrated on points of difference – the benefits that set each brand apart from the competition. Such points of differentiation are, in many cases, what consumers remember about a brand. But points of differentiation alone are not enough to sustain a brand against
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