| | | | | |[pic] | | |Chapter | | | | |15 | | | | | | | |Monopolistic
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داﻧﺸﻜﺪه ﻋﻠﻮم اﺟﺘﻤﺎﻋﻲ ﮔﺮوه ﻣﺪﻳﺮﻳﺖ ﺻﻨﻌﺘﻲ MBA ﺑﺮﻧﺪﻳﻨﮓ و ﺗﻮﺳﻌﺔ ﺑﺮﻧﺪ ﻣﺰاﻳﺎ و ﻣﻌﺎﻳﺐ، ﭼﺎﻟﺶﻫﺎ و راﻫﻜﺎرﻫﺎ اﺳﺘﺎد: ﺟﻨﺎب آﻗﺎي دﻛﺘﺮ ﻓﻀﻠﻲ ﺗﺮﺟﻤﻪ و ﺗﺄﻟﻴﻒ: ﻣﺤﻤﺪ اﺳﺪي ﺤﻤ آذر و دي 9831 ﻓﻬﺮﺳﺖ ﻣﻄﺎﻟﺐ ﻣﻘﺪﻣﻪ 1 ﻣﻘﺎﻟﺔ اول - ﻧﺎﻣﻬﺎي ﺑﺮﮔﺮﻓﺘﻪ در ﻣﻘﺎﺑﻞ ﻧﺎﻣﻬﺎي اﺻﻠﻲ در ﺗﻮﺳﻌﺔ ﺑﺮﻧﺪ 2 ﻣﻘﺎﻟﺔ دوم - ﺑﺎزﺧﻮرد ﺗﻮﺳﻌﺔ ﺑﺮﻧﺪ: ﻧﻘﺶ ﺗﺒﻠﻴﻐﺎت 81 ﻣﻘﺎﻟﺔ ﺗﺄﻟﻴﻔﻲ - ﺑﺮﻧﺪﻳﻨﮓ و ﺗﻮﺳﻌﺔ ﺑﺮﻧﺪ: ﻣﺰاﻳﺎ و ﻣﻌﺎﻳﺐ، ﭼﺎﻟﺶﻫﺎ و راﻫﻜﺎرﻫﺎ 23 ﭘﻴﻮﺳﺖ 1 – اﺻﻞ ﻣﻘﺎﻟﺔ اول 84
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Contents What are the consideration in Brand Management? 1 1. Definition of Brand Management from various perspectives with references. 1 Brand as a logo 1 Brand as a legal instrument 1 Brand as a company 2 Brand as a shorthand 2 Brand as a risk reducer 2 Brand as an identity system 2 Brand as value system 2 Brand as a personality 3 Brand as relationship 3 Brand as adding value 3 Brand as an evolving entity 3 2. Main consideration in Brand Management. 4 The People Factor
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CONSIDERATION IN SETTING RETAIL PRICES Customer Price Sensitivity and Cost As the Price of a product increases, the sale of the product will decrease, because fewer and fewer customer feels the product is a good value. The price sensitivity of the customer determine how many units will be sold at different price level Price Elasticity- a commonly used measure of price sensitivity or the percentage in quantity sold divided by the percentage change in price: ELASTICITY= Percentage change in quantity
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potency of drug and may be inadvertently be taking steps that could put their health at risk. This research paper is focusing on consumers’ perception about OTC products which include, -Effect of price, -Effect of advertisements, -Brand name . Products included in research This research includes three types of products. 1. Anti cold o Topical anti cold o Oral anti cold 2. Analgesics(drugs used to reduce pain) 3. Anti pyretic(drugs used
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questions; why do consumers value brands? What is the cause for an organization or consumer to purchase a particular product over another product? Moreover, why are consumers willing to spend more for a particular product over another based on a brand name? The answers are simple. Consumers and organizations buy brand name products based on expectations of quality, reduced risk, and the prestige of owning the brand named product. (Winer, 2007) However, the term brand is a complex concept that is mainly
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their refills last longer like cutting their pills in half or skipping doses. The United States drug manufacturers are raising prices endlessly without regulation. Instead of generic brand medication being affordable, they are creating their own monopolies and setting their prices just as competitively as name brands. Instead of buying and stocking manufacturers with raw materials from within the United States, they source raw materials from overseas creating delays and a huge shortage in raw materials
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or to produce a new motorcycle based on the present products. The situation was Thorr Cruiser could not differentiate from its local competition, there was a loss, and the customers were purchasing from competitors. The customers purchasing from competitors was causing the company to lose money. At this point the question is should Thorr Cruiser produce a new motorcycle or reposition. The recommendation is Thorr Cruiser should produce a new product. The reason because of a new launch it will target
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http://www.scribd.com/doc/34994170/Sunsilk-Its-Branding-Strategies Executive summary The summery describes the history, mission, vision, purpose, and Sunsilk’s total brand and how company strategy manages these brands for segmentation, targeting, and positioning. This reporttells us that how company selects their segmentation, targeting and positioning strategy for aspecific product Sunsilk shampoo. This report tells that what are the pricing, promotion, and packaging strategy of Sunsilk shampoo
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Enterprise Swatch® would never have existed without the courage of the creative people behind its development. Nick Hayek, Jr, President of Swatch®, declares his philosophy as “Be curious, bold and open to new things. Make your life exceptional”. Swatch® from a plastic nobody to a global brand name in 18 years. In the 1970s the Swiss watch making industry, worldrenowned for its precision, quality watches, was in crisis. In just ten years its export market had dropped by half, with Hong Kong and Japan
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