Chapter 8 Products, Services, and Brands: Building Customer Value What is a Product? • A product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need Physical Goods Services (activities, benefits, etc. that are intangible -- do not result in ownership of a physical good) Events Persons Places Organizations Ideas Experiences Combinations of the above Products, Services, and Experiences • • • • • Pure
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Means-end Chain A way to describe how a product interacts with the consumer Breaks down into 3 Areas, within each are 2 subgroups: Attributes – What is the product? * Concrete: Tangible aspects? * Abstract: Intangible aspects? Benefits – What it delivers to the consumer? * Functional: What does it do? * Psycho-Social: Consumers thoughts on it? What they think others will think of it? Values – What does it aid the consumer in doing? * Instrumental: Short term goals, does it
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Boespflug adam Private Equity and Strategy Consulting in the MENA Region “Promising investment sectors in the MENA region” The Middle East and North Africa (MENA) region encompasses a diverse array of countries and economic activities, offering numerous opportunities for private equity investments. However, due to the global economic downturn that impacted the region in 2009 along with the Arab Spring that broke out in 2011, the
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how did they avoid the French regulations requiring disclosure of such positions? LVMH had acquired the position under the radar of the Hermès family, company management, and industry analysts, by using equity swap. Equity swaps can be structured so that only their value is tied to the equity instrument; at close-out the contract may be settled in cash, not shares. Using this structure, the swap holder is not required to file with the AMF, since they will never actually own the stock. 3.
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Venture Budgeting and Forecasting Many Americans live with self-care disabilities. The Americans who chose to remain home is increasing as the cost of assisted living facilities increases. The decision to remain in home stimulates from the increasing cost of assisted living facilities as well as the ease of remaining in a familiar environment. Though the decision brings challenges, many Americans chose to seek in-home assisted living services. As the demand for assisted living requirements increases
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The macro-environment can be the reason of the desirability to jewelry sales on the attractiveness of the US jewelry business. The US jewelry industry is mainly focused in the Southeast and Mid-Atlantic regions, which account for 45 percent of total industry sales. These concentrations are directly reliant on population and per capita income. The higher these two are, the more concentrated the retail merchants will be in that particular area. Tiffany & Co. produced their jewelry focusing on demographics
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Assignment 1: Kanpur Confectionaries Private Limited A report submitted to Dr. Gita Chaudhuri In partial fulfilment of the requirements of the course Written Analysis and Communication- I By Rohit Saini Section A Roll No. 155110 On 08-07-2015 Letter of Transmittal Mr. Alok Kumar Gupta Chairman and Managing Director Kanpur Confectionaries Private Ltd. Radha Industrial Estate, Kanpur Uttar Pradesh (UP) September 10, 1987 Subject: Business analysis report of Kanpur Confectionaries
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Marketing the product The marketing mix The marketing mix is the set of controllable marketing variables that the firm blends to produce the response it wants in the target market. Also known as the 4P’s. 1. Product – goods and services combination the offers to the target market. 2. Price – the amount of money customer’s pay to obtain the product. 3. Place – activities that make the product available to target customers. Eg dealership 4. Promotion – activities that communicate the merits
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Hertz Ipo Case Analysis Executive Summary Hertz group had initiated an IPO in July 2006 when Carlyle group, together with Clayton, Dubilier &Rice, and Merril Lynch Global Private equity , three prominent firms had filed to take the firm public. However this action has come just seven months after the three had combined to purchase Hertz from Ford Motor Company for Approx. $15 million. Berg, MD of Vandelay Capital Management debated whether to invest in this IPO.The LBO sponsors had borrowed
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EXECUTIVE SUMMURY Perception of Fit 1. Level of awareness of the brand 2. Rank of the bra nd in its product category 3. Similarity of the extension to the parent brand 4. Reputation of the firm Brand Associations 1. Quality of the brand 2. Attitude towards the brand 3. Satisfaction from the brand 4. Rate of return from the brand 5. Usage level of the brand 6. Level of stock of the
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