ON BRAND EQUITY IN COSMETIC PRODUCT S. Sivesan* Abstract: In the present business environment, marketers are using different kinds of marketing strategies to achieve the organizational goals. Celebrity endorsement is one of the marketing strategies which are adopted to achieve the organizational goals. Celebrity endorsement advertisements have been known as ‘ubiquitous feature of modern marketing. This study attempts to measure the impact of celebrity of endorsement on brand equity in the cosmetic
Words: 3443 - Pages: 14
into financial capital. The overwhelming majority of entrepreneurial companies financed through this “highly creative” process, which involves the use personal savings, credit-card debt, loans from friends and family, and formal sources of private equity (Freear, Sohl, and Wetzel, 1995). BOOTSTRAPPING FOR NEW VENTURES Bootstrapping Risks and Rewards When the investment banker says ‘NO’ the entrepreneur relies on himself or herself to raise capital by bootstrap financing. Bootstrappers have
Words: 950 - Pages: 4
Theo Chocolate Case Study Questions:Theo Chocolate(Explain / Defend all answers) 1. What are the brand values of Theo Chocolate? The brand values of Theo Chocolate are being eco-friendly and socially responsible. Theo Chocolate built its image by producing organic, Fair Trade, bean-to-bar chocolate. 2. Is it valid for Theo to attempt to be the Starbucks of chocolate? What would that mean for Theo, exactly? Yes, absolutely. To be the Starbucks of chocolate is deeply rooted in the Theo
Words: 614 - Pages: 3
attach importance to regulate the internal alignment piece of compensation program according to law. Secondly, there is no denying that equal pay for equal work persists in maintaining the internal equity, which is one of the most important object of pay management. According to Adams’s equity theory, when employees get paid, they care about not only the absolute amount of the salary but also the relative pay. They will use many kinds of methods to judge whether the salary is reasonable and the
Words: 350 - Pages: 2
Group. Dolan is vice president at Samarian Group, in Manhattan, where he’s responsible for business development and client relations and a partner in Wealth Management firm Princeton Blazer Advisors. He came to Samarian from Voyager Group, a private equity investment firm, where he was responsible for government relations and business development. He also served as vice president for Voyager Jet Center, a private aviation company servicing clients in the sports and entertainment industries. Dolan
Words: 327 - Pages: 2
Chapter 5 Conclusion and Recommendations 5.1 Summary of Findings In this paper, we study the M&A performance in U.S banking industry in the period 2005-2010. Our results show that shareholders of the acquiring banks only experience positive excess return during announcement period, which is during 3-day event window { t-1, t+1} and 31-day event window {t-30,t+1}. For 3-day period, shareholders experience 0.43% of excess return. In long term, they experience negative excess return. Shareholders
Words: 790 - Pages: 4
the leader in the design and production of office systems and business furniture in the furniture industry. The company was purchased by the Westinghouse Electric Corporation in 1990 but then was sold in 1996 to Warburg Pincus Ventures, a private equity investing company, through a leveraged buyout. Under the lead by John Lynch, president and CEO of Knoll Inc., and since the acquisition, Knoll performed better and better with net profits grew rapidly. As an acquiring investment firm of Knoll, Warburg
Words: 445 - Pages: 2
mba elective summaries table oF coNteNts Page 1. accounting and control Page 2. Decision sciences Page 3. economics and Political science Page 5. entrepreneurship and Family enterprise Page 9. Finance Page 11. marketing Page 13. organisational behaviour Page 14. strategy Page 16. technology and operations management Here is a list of electives that were offered to the MBA Classes of 2012. This list is not comprehensive and is likely to change annually to reflect changes in the economic
Words: 8199 - Pages: 33
How would companies benefit from running sensitivity analysis? How do they determine the most relevant items to evaluate? Sensitivity analysis prepares the business to tackle the situation if the estimated projection of a particular project doesn’t operate according to the plan. Sensitivity analysis takes various estimates into account. Because the future always has something unexpected, through sensitivity analysis we can minimize the disturbance. It helps us know the change in NPV when we change
Words: 271 - Pages: 2
Chapter 8 Products, Services, and Brands: Building Customer Value What is a Product? • A product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need Physical Goods Services (activities, benefits, etc. that are intangible -- do not result in ownership of a physical good) Events Persons Places Organizations Ideas Experiences Combinations of the above Products, Services, and Experiences • • • • • Pure
Words: 470 - Pages: 2
