Journal of Consumer Behaviour, J. Consumer Behav. 11: 467–476 (2012) Published online in Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/cb.1396 If I want you to like me, should I be like you or unlike you? The effect of prior positive interaction with the group on conformity and distinctiveness in consumer decision making VERONIKA PAPYRINA* College of Business, San Francisco State University, San Francisco, CA, USA ABSTRACT The extant research points to conflicting results regarding
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European Journal of Social Sciences – Volume 13, Number 4 (2010) Central Thailand Wat Tourism: Strategy for Tourism Promotion of Bangkok Mass Transit Authority (BMTA) Sakon Phu-ngamdee The Thesis under the supervision of Assistant Professor Dr. Songkoon Chantachon and Dr. Ying Keerathiburana, Research Institute of Northeast Thailand Arts and Culture Mahasarakham University, Tarad Subdistrict, Muang District Mahasarakham Province, Thailand, 44000 E-mail: sakon60@yahoo.com Tel: (66) 43-72-1686;
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and expenditure is not a reasonable measure for household wellbeing. The sole use of income and expenditure as a tool is not a convincing method. To measure household wellbeing, all the aspects including health, education, happiness and personal achievement and other elements need to be taken into consideration in order to make a comprehensive assessment. In
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Global Environmental Change 17 (2007) 445–459 Barriers perceived to engaging with climate change among the UK public and their policy implications Irene Lorenzonia,b,������, Sophie Nicholson-Coleb, Lorraine Whitmarshb a School of Environmental Sciences, University of East Anglia, Norwich, NR4 7TJ, UK b Tyndall Centre for Climate Change Research, School of Environmental Sciences, University of East Anglia, Norwich, NR4 7TJ, UK Received 25 August 2006; received in revised form 12 January 2007;
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wider range of information, ideas, knowledge, and other human resources and skills that lead to better performance and achievement of the goals (Robbins et al. 2008). studies found that using teams of functional experts at the initial phase of a project can help to avoid downstream performance failure, reduce cost, and ensure timely accomplishment of targets (Blenkinsop and Maddison 2007). An interestingly common factor among most of the organisations or institutions that use work teams and groups
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TASK 1 (a)Introduction to CCD Cafe Coffee Day is a part of India's largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company Ltd (ABCTCL) and is India's favourite coffee shop, for the young and the young at heart. It is also the largest producer of Arabica beans in Asia exporting to various countries including USA, Europe and Japan. Started as a retail restaurant arm of ABCTC in 1996, the first CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka, it
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were sold in the United States resulting in an average annual per capita consumption of 28.5 gallons” (Sullivan, 2011, p. 10). Among colleagues, friends and family, preferences and beliefs about the purity differences of bottled water and tap water is a widely discussed topic. Although there is an ongoing debate as to whether bottled or tap water is healthier, a topic that cannot be debated is that bottled water consumption has been and is on the rise (Figure 1). Sources such as The FDA Consumer
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DIET & PHYSICAL ACTIVITY ANALYSIS PROJECT University of Maryland University College (UMUC) NUTR 100 Abstract In the following paper I conducted a seven day dietary and physical activity analysis that began on February 3rd till February 9th. The project required to input what I ate into a Supertracker that produced results of my nutrients and food group intake. You will see the outcomes of what I was getting too little of or too much of. Also during this week I monitored how much physical
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DESK RESEARCH TO EXAMINE THE INFLUENCE OF MARKETING AND ADVERTISING BY THE ALCOHOL INDUSTRY ON YOUNG PEOPLE’S ALCOHOL CONSUMPTION Research prepared for the World Health Organization by the Centre for Social Marketing at the University of Strathclyde Emma Cooke, Gerard Hastings and Susan Anderson March 2002 Acknowledgements For acquisition and translation of international data: Jill Bain, Marina Biniari, Liliana Carcamo and Ingrid Kajzer. For
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CHAPTER 1 The importance of understanding consumer behaviour CHAPTER CONTENTS Introduction Defining Consumer Behaviour Consumer Behaviour in Context Consumer Behaviour and the Marketing Mix Consumers and Relationship Marketing Consumers and Marketing Planning Antecedents of Consumer Behaviour Neuroscience Psychology Sociology Summary Key points Review questions Case study revisited: Pizza Case study: Center Parcs Further reading References LEARNING OBJECTIVES After reading
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