MARKETING 5000 Dell Direct and Not-So-Direct Case Summary When Dell started selling its computers in 1984 the company decided to sell its products directly to consumers through catalogs and phone orders cutting out the traditional middle men (wholesalers and retailers) the company handles all the interaction with customers. The company was very successful in using that business model and in 1997 they were generating around $1 million a day in sales just from its online store only. With this
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Evaluation of the Effectiveness of Distribution Strategies on customer satisfaction: A case of Delta Beverages in Gweru 1.2 Back ground to the study Delta Beverages is a monopolistic producer of lagers in Zimbabwe. Though it has some competition from other liquor companies, the author is going to concentrate on Gweru as the area of research on customer dissatisfaction on distribution. According to Oxford Dictionary,’ distribution is the transport and supply
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Company Marketing Plan Table of Contents Introduction 3 Mission Statement 3 Market Objectives 3 Target Market 3 Product Objective 3 Price Objective 3 Place Objective 4 Promotion Objective 4 Competitive Situation Analysis 4 Consumer Product Classification 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 6 Strengths 6 Weaknesses 7 Opportunities 7 Threats 7 Marketing Strategies 8 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies
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es and Marketing basics Marketing Basics http://www.du.ac.in/fileadmin/DU/Academics/course_material/EP_16.pdf 16.0 Introduction 16.1 Objectives 16.2 What is ‘Marketing’? 16.2.1 The Marketing Concept 16.2.2 Marketing versus Selling 16.2.3 Importance of Marketing in Small Business 16.2.4 Marketing of Services 16.3 Marketing Research 16.4 Market Segmentation 16.5 Marketing Mix 16.6 Other Marketing Strategies 16.6.1 Sub-Contracting Exchanges 16.6.2 Tender Marketing 16.6
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PARTICIPANT HANDBOOK Jean-Claude Larréché The Alfred H. Heineken Chaired Professor of Marketing INSEAD Hubert Gatignon The Claude Janssen Chaired Professor of Business Administration and Professor of Marketing INSEAD Rémi Triolet Partner, Director of R&D STRATX Copyright © StratX 2010-04-19 1 Publisher: StratX Production: Coptech, Inc., Woburn, Massachusetts Marketing Team Americas: Marketing Team EMEAA: Development Team Support Team Paul Ritmo & Andréa Hernandez Stéphanie
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ask me. -Please open the book on page 12. -I want to teach you about what’s marketing? -As you always know people said Marketing is only selling product. But is not only selling product. So I can say Marketing is function an action of creative and deliver product to customer and than u get profit from it. -Now I choose 3 type from marketing book to tell you: -According to the American Marketing association, Marketing is an organization function and a set of processes for creating, Communicating
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Alfred H. Heineken Chaired Professor of Marketing INSEAD Jean-Claude Larréché The Claude Janssen Chaired Professor of Business Administration and Professor of Marketing INSEAD Hubert Gatignon Partner, Director of R&D STRATX International Rémi Triolet To search this document click CTRL+F i Publisher: STRATX International Production: Minute Man Press, Cambridge, Massachusetts Cover Design: Synergy Network, Waltham, Massachusetts Marketing Manager: Lucy Jacobus Development
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Internal Assignment No.1 Paper Code : BBA-203 Paper Title : Marketing Management Q.1.1 What do you understand by Marketing ? A.1.1 Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer
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Management of the 4-P’s of marketing (marketing mix) is the mandate of a marketing manager in firm. A marketing manager therefore analyzes the market, plans for the future, develops marketing strategies, and meets market needs and desires. The marketing plan identifies all controllable elements of the exchange relationship between an organization and its customers. The 4-Ps are considered controllable since they represent the key inputs into a marketing manager’s plan. Such inputs may entail budgetary
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financial performance can be attributed to its successful implementation of this direct-sales model. The core elements of Dell's business model are its direct sales model, usually referred as “direct model”, and the build-to-order strategy. Key Marketing Issues • Positioning/repositioning – Dell needs its brand to appeal to its correct target audience. • Styling- presenting a new cpu that is aesthetically appealing to the focused market • Design- creating a cpu that is not only stylish
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