BUSINESS SIMULATIONS E X A M I N AT I O N USA & Canada 877.477.8787 Outside USA & Canada +1.312.477.7200 WWW.CAPSIM.COM Welcome to Comp-XM Your Registration Number If your instructor or school did not give you a Registration Number, you will need to register online using a credit card or checking account. Welcome to Comp-XM® an integrated evaluation tool that will allow , you to demonstrate your business skills. Comp-XM has two sections: 1. A business simulation similar to the one you
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sale of (RED) products from iconic companies and events. And 100% of that money goes to work on the ground. Because of the progress made in the fight against AIDS, (RED) can deliver the first AIDS FREE GENERATION in over 30 years. Every day over 650 babies are born with HIV. Yet with access to antiretroviral treatment, we can prevent the transmission of the virus from moms to babies. KEYWORDS - AIDS FREE GENERATION - Transmission - Life-Saving treatment - Global Fund - Product (RED)
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successful new product can be said as a very important ‘weapon’ or an absolute advantage for a company to attain its position in the market share. According by Patrick (1997), new product help keep the firm has the competitive advantages in the changing market. The new products enable the firm’s competitors falling behind the firm in the market and compelling others to meet similar standard (Wheelwright and Clark, 1995) and spread the marketing risk. 1.1Categories of New Product New product is fall into
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segmentation then designs and implements strategies to target the customers’ needs and wants by using various channels and other options. Market segments allow companies to create product differentiation strategies to target them. Market segmentation is extremely important in marketing as it allows for customization of products/ services to the customers that have the potential to buy them. Segmentation Marketing may be based on broad markets or small sub-segments. Mass marketing is the process or strategy
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Brand management is the application of techniques of marketing to the definite product, product line or brand. Brand management is supposed to create the system of values concerning the certain product of brand so that creating its image. Branding is the process of the creation of the positive client’s attitude towards the product with the help of the advertisements, wrap, trademark and other elements which make the product different between the similar goods and services produced by other companies;
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1. You are the brand manager of a product. Your supervisor wants you to change the packaging to state “New and Improved” on it although there have been no modifications to the product itself. What should you do? As a Christian and a brand manager it is not only your responsibility to God to be honest and reliable, but also your cooperate social responsibility to your customers. This can be a tough situation for an employee to be in. On one hand you could risk your job at the company, which in
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Legal Focus Kudler Fine Foods is a specialty food store created by Kathy Kudler (Apollo Group Inc., 2013). After reviewing Kudler Fine Foods’ information, it has been determined that their legal procedures are severely lacking in preparation for legal action. The thought process behind the current legal plan is to be reactive which only helps after an issue has occurred. The information systems team is formulating a plan to update policies and procedures as well as best practices to be both proactive
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method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation, a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash. It has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product has or the faster the product's
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Cisco’s partners and retailers, who worked with customers to make deals and fill orders. Under their newer value-based strategy, their VARs, or value-added channel resellers, work directly with customers to ensure they are receiving the best value products and latest technologies. These VARs were able to work with large accounts as well as small to mid size accounts by offering specializations and value in niche markets or specific regions. Using this method makes it impossible to structure the strategy
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“The Family” is a story set in a dystopian society, much like “The Hunger Games.” Therefore, the best way to promote “The Family” is to use some of the same promotion strategies that “The Hunger Games” used in order to create enough buzz for “The Family” movie premiere. “The Family” would have to place advertising for its movie on a number of different outlets. Similar to “The Hunger Games,” we would place advertisements on billboards and bus shelters (Barnes, 2012). The movie’s cast would also have
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