Qualification | Unit number and title | Pearson BTEC Level 5 HND Diploma in Business(QCF) | UNIT 18:Advertising and Promotion in Business Level 4 | Student name and ID number | Assessor name | | Tatah Amenonyoh | Date issued | Completion date | Submitted on | 18th September 2015 | 13th December 2015 by 5.00pm | | Internal Verifier | Dr George Panagiotou | Assignment title | Westfield-Stratford City | Instructions | * An electronic copy of your assessment must be fully uploaded
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Promotion is one of the market mix elements, and a term used frequently in marketing. The specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.[1] A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand
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Kessen Danielle Moore Timothy Knihtila Jennifer Goldinger Table of Contents Section | Page Number | Cover Page | 1 | Executive Summary | 4 | Mission Statement | 5 | Flow Chart | 6 | Cause and Effect Diagram | 8 | Data Collection Tools | 9 | Collected Data | 12 | Data Analysis | 14 | Criteria Matrix | 29 | Conclusion | 30 | Conclusion; Impact, Recommendations, & Controls | 31-32 | Appendices | 33 | List of Figures Figure 1 Flow Chart | 6 | Figure 2 Cause and
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Social Media tools like YouTube, Podcasts, Wikipedia, Blogs etc has prompted businesses to adopt these as an effective and potent marketing and promotional tool and is changing the face of conventional media. Fernando suggests that social media offers phenomenal opportunities to marketers with fewer pitfalls. Today Social Media refers to an intersection of software, marketing, media and entertainment. (Fernando, 2010). ‘Promotional Mix’ is the term used to describe a set of tools that businesses
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enroll to in AU-Pasay Campus. The enhancement of existing promotional strategies would be a basic of increasing number of enrollees that would realize the profit in the year to come. The company image and reputation of the school will remain and be considered as a factor to sustain the financial stability of the institution. Statement of the Problem The researchers choose this topic to determine and make recommendation to enhance the Promotional Strategies of Business and Technology-Business and Commerce
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comparison helps the management to decide whether or not their promotional credit card is actually worthwhile and worth keeping around. Does this store credit card benefit the company to have? Are the coupons beneficial to the store owners? Abstract First, we will look at the key variables to be discussed in this section. One of the most important objects to determine is whether or not it is beneficial to The Pelican Store to have promotional items, such as coupons, given out. Type of Customer Items
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Abstract In this paper, one will get the knowledge of what type of information should be included in the final decisions of starting a product or service. Knowing what marketing means to a certain product or service, is the first step in completing a Marketing Plan. Knowing what type of market, that one would want the product or service to attract attention from, is up to the producer of that service or product. Having done research prior to the production of the service or product is the best thing
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Marketing Communications Chris Fill Barbara Jamieson MM-A1-engb 2/2011 (1039) This course text is part of the learning content for this Edinburgh Business School course. In addition to this printed course text, you should also have access to the course website in this subject, which will provide you with more learning content, the Profiler software and past examination questions and answers. The content of this course text is updated from time to time, and all changes are reflected in
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task 2 Extended response Assess why a mix of promotional strategies is important in the marketing of goods and services. Executive Summary Marketing involves a total system of interacting activities designed to plan, price, promote and distribute products to present and potential customers. Promotion is the methods practiced by a business to enlighten, persuade and remind a target market about its products. The importance of promotional strategies is determined by the ability of a businesses
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Marketing mix is the set of controllable tactical marketing tools–product, price, place, and promotion–that the firm blends to produce the response it wants in the target market Company Background Found in 1938, Kee Wah Bakery has grown from a small grocery shop to a household name renowned for its bakery products in over half a century, with outlets and business filaments that stretch from Hong Kong to Mainland China, Taiwan, North America and Japan. The brand now has now become a household
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