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Hsc Promotion Strategies

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Submitted By gg29995
Words 1292
Pages 6
Georgia Good
Business Studies
Assessment task 2
Extended response

Assess why a mix of promotional strategies is important in the marketing of goods and services.

Executive Summary

Marketing involves a total system of interacting activities designed to plan, price, promote and distribute products to present and potential customers.
Promotion is the methods practiced by a business to enlighten, persuade and remind a target market about its products.
The importance of promotional strategies is determined by the ability of a businesses marketing mix such as ‘Jenny Craig’ ‘Myer’ ‘Coles’ or ‘David Jones’ to promote their goods and services through a range of strategies such as relationship marketing, personal selling, public relations, publicity, and sales promotion and how they all work together effectively to successfully market its goods and services.

Personal Selling
Personal selling is where businesses use people as the ‘sales force’ to sell products through face-to-face time with the customer.
The sellers, or sales-representatives, promote the product through their attitude, appearance and specialist product knowledge. They aim to inform and encourage the customer to buy, or at least trial the product.
At Myer stores across Australia, they have a team of employees in the cosmetic, perfume and personal care sectors named the ‘Visual Merchandising Team’. Their role is to interact with customers while providing information, assisted service, expert advice and friendly consumer relations in an attempt to make sales and create long-term relationships with the customers.
Despite personal selling being an expensive promotional strategy, its importance and effectiveness is gained through the unique advantages it offers to businesses such as Myer. 1. The communication can be customized to accommodate different conditions e.g. age, budgets,

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