Administración Estratégica Caso: Rogers´ Chocolates Aspectos relevantes sobre el caso Rogers´ Chocolates: Introducción En marzo del 2007, Steve Parkhill iniciaba como Presidente de la compañía Rogers’ Chocolates. La junta de Consejo le había pedido doblar o triplicar el tamaño de la empresa en 10 años. Cada miembro del Consejo y del equipo de gestión tenía una opinión diferente de cómo lograrlo; por lo que Parkhill requería diseñar una estrategia compatible con la cultura de la empresa
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AB Science: Présentation : AB Science est une société pharmaceutique cotée à la bourse de Paris depuis le 21 Avril 2010. Fondée en 2001 par un groupe de chercheurs, d’entrepreneurs et de cliniciens AB Science ce caractérise aujourd’hui comme la seule société pharmaceutique indépendante, aux cotés des grands groupes du secteur (Novartis, Sanofi,), capable d’accompagner le processus de développement d’un médicament de sa création à sa commercialisation. C’est dans cette dernière phrase que
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Roger’s Chocolates SWOT II. SWOT Analysis • Employee Interest and Devotion to Company ◦ Some of Rogers Chocolate Employees were third generation employees and were proud and passionate about Rogers heritage and commitment to quality. They believed in the Brand and its image. • Leadership with Experience ◦ Parkhill who had previously worked as the VP for Maple Leaf Foods was in charge of six plants and 2,300 employees. Has a Ivy League MBA and has extensive work in Sales
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1.0 Competition in premium chocolate industry The competition in the premium chocolate industry can be explained by applying the Porters 5 forces model. This model, named after Michael Porter (1979), can be looked upon as a framework to analyze and structure an industry. It is a theoretical tool to elaborate the potential threats but also the chances of a particular industry. Porter mentions five forces that have an impact on an industry; suppliers, buyers, potential entrant, substitutes and the
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outstanding portfolio of chocolate, gum and candy brands. Cadbury employs around 50,000 people and have direct operations in over 60 countries, selling their products in almost every country around the world. Cadbury’s Global Journey In 1824 John Cadbury opened his shop on Birmingham's exclusive Bull Street and served tea, coffee, and, fatefully, cocoa and drinking chocolate. In 1854 the Cadburys open a London office and receive a Royal Warrant as manufacturers of chocolate and cocoa to Queen Victoria
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Cadbury is a chocolate confectionary market that was started in 1824 by John Cadbury in Birmingham. He started with a shop selling coffee, tea, drinking chocolate and cocoa. This was started because he believed that alcohol was the main cause of poverty in the society. Therefore he thought chocolate drinks could be an alternative for alcohol. John was already selling 11 kinds of cocoa and 16 kinds of chocolate drinks by 1842. Benjamin, John’s brother also joined him in his company to form Cadbury
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© Roger Bougie 2011 The Larouche Candy Company In 1864 Henricus Larouche started making high-quality chocolate in his kitchen in Ooigem, Belgium. Henricus learned his trade at a famous chocolate shop in Paris, and he and his wife began to make chocolate in bars, wafers and other shapes soon after Henricus had returned to Belgium to start his own business. The Belgian people loved Larouche’s chocolate and the immediate success soon caused him to increase his production facilities. Henricus decided
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Marketing Objectives * World’s biggest manufacturer of premium chocolate products * Modern * Enticing * Sinfully delicious * Luxury & prestige * Easygoing lifestyle * Sensual experience * Unusual taste combinations * (e.g. Salted Caramel, Strawberry Cheesecake...) Quantitative * Market volume ca. 100 USD billion (only 2012 available) * Market growth saturated chocolate markets in Europe and North America * Group sales 2
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Exam in Corporate Strategy and Organization Design, Exam number: 300872 Question 1 During Roger Paffard’s time as chief executive, Thorntons’ vertical scope on the entire organization was in general to improve efficiency and to cut down costs. These two focus areas was mainly to be promoted through a structural change of the board of directors, a caretaking process with regards to franchised shops and outlets due to the believe that it was essential to maintain an experience of fresh products
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DEMOCRACY Institution Affiliation Course Date The active participation of the community is the most important part of conserving, reestablishing and constructing both the physical infrastructure and the democracy of cities. From my point of view, Will Rogers principles about physically fit cities and on how we should shape our cities, the vision of growing a city honors equality and diversity. Recycling brownfields abandoned and underutilized property to create parks for the communities is one principle
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