that day. Management wanted to learn about the customer base and to evaluate the promotion involving the discount coupon. This report will examine the customer profiles that will include gender, marital status, net sales and age groups through the use of tabular and graphical descriptive statistics. In addition, the effectiveness of the promotional campaign will be evaluated by looking at key variables including methods of payment, types of customer and age groups as compared to net sales. Introduction
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promotional strategy that should be used in developing the strategic marketing plan. • Develop an initial sales promotion schedule. • Create an advertising plan. • Identify public relations opportunities for the product or service. • Analyze the effect of channel management decisions on the marketing of your selected product or service. • Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. •
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Georgi E. Trifonov September 24, 2007 Distribution and supply chain management analysis for Wegmans and Kroger Co. Introduction As assigned, the distribution and supply chain management has been investigated for Wegmans and Kroger Co. A comparison on distributions and supply chain management choice has been made between the two. The comparison also focuses on what beneficial operational decisions can be adopted at Kroger and how they will affect the distribution and supply chains. Summary Comparison
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complete. Company data must be promptly and accurately entered in our books in accordance with accounting principles of GAAP. We will treat each transaction as if it was our own personal accounts. Marketing and Sales Manager Composition (teamwork activity) * Planning and managing sales and
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Supply Chain Management Chapter Objectives • Explain why companies use distribution channels and discuss the functions these channels perform. • Discuss how channel members interact and how they organize to perform the work of the channel. • Identify the major channel alternatives open to a company. • Explain how companies select, motivate, and evaluate channel members. • Discuss the nature and importance of marketing logistics and integrated supply chain management. Chapter Overview
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CHAPTER 12 GLOBAL MARKETING CHANNELS AND PHYSICAL DISTRIBUTION SUMMARY A channel of distribution is the network of agencies and institutions that links producers with users. Physical distribution is the movement of goods through channels. Business –to-consumer marketing uses consumer channels; business-to-business marketing employs industrial channels to deliver products to manufacturers or other types of organizations. Peer-to-peer marketing via the Internet is another channel. Distributors
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focuses on popular higher-margin categories such as casual apparel, health and beauty items, and housewares. Sales totaled $3.18 billion for the fiscal year ending in January 2005, and the company was recently acquired by a private company affiliate of Goldner, Hawn, & Morrison Inc. ShopKo has been an intensive user of applications to improve decision making about inventory levels, sales performance, store layout, and selection of merchandise. One of its most powerful tools has been a system to
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1. INTRODUCTION 1. Rationale for Selecting the Report: Dairy sector of Bangladesh is playing an important role in Bangladesh Economy. Country is producing milk well under the requirement and most of the demands are being met from import of dry milk from the international market. This country needs 7.227 million ton milk calculating 120ml per head. Out of which we produced only 2.686 million ton and met up our requirement by importing 52 thousand ton milk power from abroad. Still we have deficit
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ISSN 1940-204X Newport Home: Multichannel Merchandising and Inventory Management Regina M. Anctil University of St. Thomas Opus College of Business P. Jane Saly University of St. Thomas Opus College of Business Michael E. Borneman Connolly Consulting, Inc. IntroductIon Newport Home, Inc. is a specialty retailer selling home furnishings, including dining, kitchen, bed and bath soft goods, glassware, china, and cutlery, and assorted décor items. The company’s founder, Terrence Ransom, opened
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Supply Chain Inventory Management Assignment 3: Case Response Barilla SpA (A) Submitted by: Lena Table of Contents Executive Summary 3 Issue Identification 4 Issue Identification including Root Cause Analysis 5 Recommendations 7 Implementation Plan 8 Monitor and Control 10 References 11 Executive Summary Barilla SpA is the world’s largest pasta producer is initiating the Just-in-Time Distribution (JITD), which is supposed
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