Justus-Liebig-University Track: Personal Selling and Sales Management Keywords: sales promotion, planned purchases, unplanned purchases, impulse purchases, POP-displays Abstract We report the findings of an exploratory study on the interaction between buying behavior style and product presentation. The results, which are compatible with findings from other studies, offer support for our approach that the effectiveness of display usage is moderated by the type of product under promotion. Using observational data we find
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Objectives of Sales Promotion You have learnt that the main objective of sales promotion is to increase sales. i. To introduce new products ii. To attract new customers and retain the existing ones iii. To maintain sales of seasonal products iv.To meet the challenge of competition Let us learn about these objectives in details. (i) To introduce new products: Have you ever heard about distribution of free samples? Perhaps you know that many companies distribute free samples while introducing
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problem statement: 4 2.2 rationales: 5 3. AIMS AND PURPOSE: 6 4. SCOPE 6 5. SIGNIFICANCES AND IMPLICATIONS 6 CHAPTER 2: LITERATURE REVIEW 7 1. MARKETING MIX 7 2. PROMOTION 11 2.1. The relationship between promotion and marketing mix 11 2.2. The role of promotion 12 2.3. Promotion mix 13 2.4. Promotion management 14 CHAPTER 3: METHODOLOGY 16 1. RESEARCH PROCESS: 18 2. DETERMINING THE CONCEPT OF RESEARCH: LITERATURE REVIEW 18 a) Quantitative method 19 b) Qualitative
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PRINCIPLES OF PROMOTION AND COMMUNICATION INTRODUCTION In previous terms, you have been introduced to the first 3 marketing mix, product, price and place. In this term, another important marketing mix, which is promotion, will be introduced to provide a better understanding of how promoting products are done and the necessary elements that should be taken into consideration. It will be such a waste if a company has already set its products and prices but nobody knows about it. The promotional
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expensive item will be given free Expected sales increase to 300% 60% of these customers would not have purchased boots hair care products otherwise Gift With Purchase Product sample given with regular purchase Existing sample products used Cost of sample 93p Expected sales increase to 170% 40% of these customers would not have purchased boots hair care products otherwise ONE PACK COUPON 50p off Conservative Approach Expected sales increase to 150% Customers would be able to
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6. | | | | 2. Table of Contents No. | Topics | Page | 1. | Group Acknowledgement Form | 1 | 2. | Table of Contents | 2 | 3. | Executive Summary | 3 | 4. | Company Background | | 5. | Sales Promotion Plan | | 6. | Budgeted plan | | 7. | Contingency Plan | | 8. | References | | 9. | Appendices | | 3. Executive Summary 4. Company Background Our company was established with the concern in global warming, and
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Part 5 Promotion Decisions Worksheet Objectives Promotional objectives: 1. 2. 3. 4. 5. 6. On-line promotion? Yes No Describe: Off-line promotion? Yes No Describe: Theme Promotional theme is: Promotional message is: Copyright needed? Yes No Design Promotional tools designed by: In-house personnel Outside agency Combination
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Management Organizational Structure The Fashion Royalties partners will be encouraged to work within their creative, physical, and intellectual boundaries. All duties will be divided and delegated according to strengths and weaknesses. At Fashion Royalties, we will expect a high degree of customer service skills and personality as this is essential to our success. We, partners, who expects to fill multiple roles in the business will assess the productivity and perform informal employees evaluations
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1. Advertising -Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. 2. Sales promotion - A variety of short-term incentives to encourage trial or purchase of a product or service. 3. Events and experiences - Company-sponsored activities and programs designed to create daily or special brand-related interactions. 4. Public relations and publicity-A variety of programs designed to promote or protect a company's image or its individual
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product for over 200 years. http://www.shelflife.ie/article.aspx?id=1064 Marketing Mix The marketing mix is the combination of four major tools of marketing, known as the ‘four Ps’: Product, Price, Promotion and Place. The four P’s represent a framework that can be used in developing strategies for marketing managers. Faced with a wide choice of product features, prices, distribution methods and promotional messages, the marketing manager must select and combine ingredients to create a marketing
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