ADMN 995, section 2: PORTFOLIO COURSE FOR MBAs Course Information & Syllabus for Online MBA Course Purpose The Portfolio Course has two main purposes: (1) Program evaluation for continuous improvement and (2) Professional development for you as you near graduation from the online MBA program. Most students report that the entire process takes only 2-4 hours. This zero-unit course contains your insights, which allow the online MBA faculty to evaluate the effectiveness of its program. It also
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343 Adebisi Sunday. A (Ph.D) Department of Business Administration, College of Management and Social Sciences, Osun State University, P.M.B 2008, Okuku, Osun State, Nigeria Email: bayoogoga@yahoo.com Babatunde Bayode .O Abstract This paper aim at study strategic influence of promotional mix on organisation sale turnover in manufacturing organisation. The research data were gathered through the use of secondary data and primary data, secondary data included 6years annual report comprising
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Is Negative or ‘Attack’ Advertising at effective tool in of Political engagement and mobilization? There are assault ads, conveying the simple message over and over, that Brand X, the rival, is a cheesy piece of goods, won’t hold up, has to be cranked by hand… This is the model for not just our commercial product sales but, rather more vigorously, for our political campaigns as well… we have gradually just gotten used to them. Its not so much that I am wonderful the candidate explains, as the
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in Finance (0-471-10930-4) by John Tracy The Fast Forward MBA in Project Management (0-471-32546-5) by Eric Verzuh Page iii The Fast Forward MBA in Business Communication Lauren Vicker Ron Hein Page iv This book is printed on acid-free paper. Copyright © 1999 by Lauren Vicker & Ron Hein. All rights reserved. Published by John Wiley & Sons, Inc. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by
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advertisers create a lot of techniques in television advertising to deliver the message that they want to deliver. Humor is one of the most popular and frequently used techniques in television advertising. More and more television advertisements are using humor, and many marketing researchers say that humor arrests people's attention, increases advertisement memorability, overcomes sales resistance, and enhances message persuasiveness (Duncan 286). Role of humor in advertising: In today’s time
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large-lens camera with an open aperture. In one series of experiments, the flash of the tachistoscope was triggered electronically by the sound of a rifle shot, and the image of a bullet in flight was frozen on color film. Perhaps you have seen samples of these remarkable photographs hanging on the walls of your local camera store. Retainers and Consulting Fees Armed with the scientific sound of "tachistoscope,** Vicary invented a sparkling new pseudoscience, and proceeded to contact the CEOs, marketing
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Persuasion and Resistance: Race and the Death Penalty in America Mark Peffley Jon Hurwitz University of Kentucky University of Pittsburgh Although there exists a large and well-documented “race gap” between whites and blacks in their support for the death penalty, we know relatively little about the nature of these differences and how the races respond to various arguments against the penalty. To explore such differences, we embedded an experiment in a national survey in which respondents are
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Solutions for C hapter 7 A udit E vidence: A F r amewor k Review Questions: 7-1. Audit evidence is all the information used by auditors in arriving at the conclusions on which the audit opinion is based. The basic sources of evidence are knowledge of the business and industry, analytical procedures, tests of controls, and direct tests of account balances and transactions. The auditor must decide how much evidence is needed (extent), what kind of evidence is needed (nature), and when to gather the
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Purpose / Introduction The purpose of this paper is to apply all ten steps of the critical thinking model described in the tenth edition of Asking the Right Questions by Browne and Keeley (2012) to Penn-Mart’s Health Care Strategy Memorandum. Additional research has been conducted to cross reference and strengthen the findings while remaining objective. What are the Issues and the Conclusions? Browne and Keeley (2012) describe an issue as a question or controversy responsible for the conversation
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Enjoy! Hedonic Consumption and Compliance with Assertive Messages ANN KRONROD AMIR GRINSTEIN LUC WATHIEU This paper examines the persuasiveness of assertive language (as in Nike’s slogan “Just do it”) as compared to nonassertive language (as in Microsoft’s slogan “Where do you want to go today?”). Previous research implies that assertive language should reduce consumer compliance. Two experiments show that assertiveness is more effective in communications involving hedonic products, as well as
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