Capital Expenditure Budget ITEMS DESCRIPTION COSTS COMPANY EXPANSIONS Facility Renovations More seating, menu add ons, décor change, and more advertising and marketing $15,000.00 1 MACHINES $77,760.99 Office Laptop Dell Latitude Business Laptop 18 in Screen $499.99 soda fountain bar(2) 6 fountain self serve soda machines $7,028.00 cash registers (2) POS Sytem plus yearly service $8,296.00 $3,500.00 $3,500.00
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Demand is the number of goods and services that consumers are willing to buy at different prices at a specific time. (Ferrell, Hirt, & Ferrell, 2009) Supply is the number of products – goods and services – that businesses are willing to sell at different prices at a specific time. (Ferrell, Hirt, & Ferrell, 2009) Shelly the owner of Mrs. Acres Homemade Pies is facing the risk of not being able to meet the demand for her homemade pies. The demand for her pies has gone from 8,000 pies a month to 12000
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Background of the company chosen: Hawaiian Punch is a well-known brand of fruit punch drinks owned by Dr. Pepper Snapple Group, Inc. (DPS). The company experienced several ownership handovers and some of the most recent ones include Procter & Gamble sold Hawaiian Punch to Cadbury Schweppes in 1999, and Dr. Pepper Snapple was spun off from Cadbury Schweppes in 2008. The Current Situation of the Company: The main source of our study comes from an intensive case study that illustrates Hawaiian Punch’s
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Health and Wellness for Living- Spring 2011 PHED-1001-H | | Objectives: 1. Do Diet Sodas help you lose weight? 2. If so, how? If not, why? 3. Are there harmful side effects from ingredients in diet soda? Outline: * Type two diabetes * Metabolic syndrome * Risk of heart attack * Risk of stroke * Diet drinks have an effect that gets you addicted * Diet drinks does not help weight loss * Diet drinks makes you gain weight The beginning of diet sodas was in 1952
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Company Profile The summer of 1983 * It was hot and humid in New Bern, North Carolina. So a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices and syrups, trying to create a refreshing new drink to serve his customers. He succeeded beyond all expectations, inventing the beverage now known around the world as Pepsi-Cola. Pepsi’s Beginnings * Bradham had soda fountain in his drugstore, where he served his customers refreshing drinks that he created
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The Code of Ethics in advertising states that an advertising agency will not intentionally create ads with false products or price related statements. The agency will not use poorly supported product claims or distorted information from experts. Finally, the agency will not provide ads that offend public decency or minority groups(American Association of Advertising Agency). Ethics have always been an important aspect of every business activity, although the term has meant different times
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- Nature of industry, market, and buyer behavior In the United States, people consume more carbonated drinks than tap water. Research has shown that the average American drinks about 53 gallons of soft drinks per year. However, soft drink consumption has declined over the past few years. The soft drink industry has three major participants in the production and distribution; concentrate producers, bottlers, and retail outlets. Concentrate producers are responsible for consumer advertising and
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first quarter profits and sales in April of 2007, it stated that “sales in North America, as measured by unit case volume growth, declined 3 percent.”2 Soft drink companies are not giving up, however, on sales growth in the US and Europe. CocaCola Co. and PepsiCo have created new soft drinks to combat declining sales growth of traditional carbonated soft drinks in these regions of the world. These “substitute beverages” include such products as vitamin waters, fruit drinks, and energy drinks. As consumers
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monitor and maintain every sector of the product name. On August 5, 2003 the CSE (Center for Science and Environment) released a critical press release that name 12 soft drinks brands, Coke brand included, that were sold in and around Delhi to have contain a deadly pesticide residues (CSE Press Release, “Hard Truths about Soft Drinks, 5 Aug 2003). CSE claimed that these dangerous pesticides were known to cause cancer, cause failure of the nervous and reproductive systems, birth defects, and damage
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company” (http://www.pepsico.com). PepsiCo Inc. competes within two key businesses: food and beverage. When it comes to being a food and beverage corporation, PepsiCo is the world’s third largest. However, they are the second largest in the carbonated soft drink industry. PepsiCo is definitely a market-oriented corporation. The definition of a company in the market-orientation stage is when it is able to “identify what customers want and tailor to all the activities of the firm to satisfy needs as
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