JC PENNEY STRATEGIC MARKETING PLAN 2012: PRODUCT STRATEGY A Paper Submitted to the Graduate Faculty of the North Dakota State University of Agriculture and Applied Science By Alisha Liane Ostlund In Partial Fulfillment for the Degree of MASTER OF SCIENCE Major Department: Apparel, Design, and Hospitality Management April 2012 Fargo, North Dakota North Dakota State University Graduate School Title JC Penney Strategic Marketing Plan 2012: Product Strategy By Alisha Liane Ostlund The Supervisory
Words: 11736 - Pages: 47
Burger Stand Business Plan Burger Stand The purpose of this business plan is to raise $60,000 for the development of a food stand that will sell burgers, hot dogs, and beverages to customers in its targeted market. 1.0 EXECUTIVE SUMMARY The purpose of this business plan is to raise $60,000 for the development of a burger stand while showcasing the expected financials and operations over the next three years. Bob’s Burger Shack (‘‘the Company’’) is a New York-based corporation that will provide burgers
Words: 1796 - Pages: 8
A pricing strategy is an important element of marketing mix since apart from being related to the positioning of the product, it has effects on other elements of marketing mix including channel features, promotions and product features. The strategy in its development has some general steps that necessitate following including developing a market strategy, making market mix decisions, estimating the demand curve, calculating the cost, understanding the environmental factors, setting price objectives
Words: 1802 - Pages: 8
Introduction In this research paper, we intend to prove whether or not it is viable for this supermarket chain to extend the product line of the toothpaste brand Freshgel. To do this we will need to examine the data provided and formulate a number of descriptive statistics utilising SPSS analysis. Following intense evaluation of the information we will compile a detailed report summarising our interpretation of the data, whilst also explaining the approach we have used. Finally, we will come to
Words: 2188 - Pages: 9
Marketing Turístico II Trabalho realizado por: Ariana Fortes Nº 6601 | Bárbara Rafael Nº 6610 | Jamila Gomes Nº 6596 Mário Costa Nº 6147 | Nídia Moreira Nº 6589 Gestão de Empresas Turísticas 3º Ano Profª Rita Anselmo Marketing Turístico II Índice I. Introdução............................................................................................................................ 3 II. Análise Estratégica da Marca .......................................................
Words: 4235 - Pages: 17
GROUP 2: SCRIPT (DRAFT) COMM101 SCENE 1: INT. KWARTO- DAY. *Pagmulat ng mata, paggising ni Nichole* *Bubungad yung tatay niya na may hawak na cake* TATAY: Happy 16th Birthday Anak! NICHOLE: Wow, thank you tay—medyo inaantok pa yung boses* *Biglang lalabas yung mga friends ni Nichole* FRIENDS: Happy 16th Birthday Nichole! *Masaya sila, may confetti, if ever* TATAY: Kanina pa nga yan nandito eh! Yayayain ka daw lumabas? FRIEND 1: Uy tara! Nood tayong sine! Wag kang mag-alala. Kami na bahala
Words: 783 - Pages: 4
Fragen für die Film Broschüre in Cannes Was ist meine erste Erinnerung an einen Film? Wenn ich mal von den zahlreichen Walt Disney Filmen absehe, die ich in meiner Kindheit verschlungen habe, ist mir immer noch Gladiator mit Russell Crowe in bester Erinnerung. Es ist mein absoluter Lieblingsfilm. Der erfolgreiche Feldherr Maximus, der zum Sklaven verkommt und durch sein Durchhaltevermögen im Kampf zum gefeierten Gladiator aufstieg und so den Vatermörder und den seiner Familie, den Kaiser von
Words: 429 - Pages: 2
Strategisches Marketing - Zusammenfassung I. Einführung 1. Marketingprozess 2. Marketingkonzepte im Vergleich 3. Strategiebegriff 4. Produkt-Dienstleistungskontinuum 5. Dreieck // USP // KKV 6. Zielprogramm II. Bestimmung strategischer Zielmärkte 1. Abgrenzung des relevanten Marktes a) räumlich, sachlich, zeitlich b) Segmentierung von Konsumgütern c) Segmentierung von Industriegütern 2. Bestimmung von SGF 3. Bestimmung von SGE 4. kritische Erfolgsfaktoren
Words: 1906 - Pages: 8
TITLE: What is Marketing? SIMULATION DESCRIPTION: Holden Evan, Inc., has long been the premium dog food market leader with its flagship Grand Champion brand. The brand targets breeders, trainers, and owners of purebred dogs willing to pay higher prices for superior nutritional and health benefits. During an economic downturn, the Grand Champion brand suffered a sharp and prolonged decline in sales. The Marketing Manager must re-evaluate the brand's marketing strategy and marketing management orientation
Words: 1375 - Pages: 6
| Elements of marketing Plan | | | | | Done By: Abdulla Ali Abdulla Al Sayari ID: 20131A64 Done By: Abdulla Ali Abdulla Al Sayari ID: 20131A64 Contents Introduction 2 Marketing Plan 3 The use of Marketing Plan 4 Marketing Plan Structure 5 Elements of Marketing Plan 6 Links exist between elements of a marketing plan 7 CONCLUSION 9 Introduction Marketing Plan is a document that is written about the marketing strategies and the position of the current market
Words: 1848 - Pages: 8