Organizational Behavior for Communication Paper Nicole P. Augusts-Ghoram COM530 September 21, 2015 Deborah Elver Organizational Behavior for Communication Paper Vision, Mission Statement, Core Values, and Goals monitors the framework for many organizations in today’s business society. They are the elements of the business structure and for the individuals who run the business to follow. Therefore, when organizations display a message to the public, it should always replicate the vision, mission
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How Southwest sees its own environment in its own business and Industry Southwest Airlines’ Mission and Objectives Southwest Airlines' mission emphasizes a remarkably large degree on customer service and employee commitment. The mission of Southwest Airlines is "dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. Southwest proclaims, "We are a company of People, not planes. That is what distinguishes us from
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Study Southwest Airlines 1. Resources a. Tangible Resources: Tangible resources are the physical and financial assets that an organization must need to create value for its customers (Dess, Lumpkin, & McNamara , 2014). Examples are as follows: i. The size of Southwest’s fleet was 694 Boeing 737 by the end of 2012. ii. Southwest Airlines has 35,000 employees. (Attendants, Pilots, ground crew, etc.) iii. Contracted hubs that Southwest Airlines fly in
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Integrating Culture and Diversity in Decision Making: The CEO and Organizational Culture Profile BUS 520 – Leadership and Organization Dr. Danielle Camacho Tomika Williams Provide a brief (one [1] paragraph) description of the organization you chose to research. I chose to research Southwest because living in Atlanta, Georgia I’ve personally waited for the discount airline to land on our doorstep and they did just that with the merger and acquisition of Airtran Airways. Southwest by way of the
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prices bring in new customers, but unless you can get some of those customers to come back, your business will not be profitable. The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit (www.southwest.com). Their competitor Delta Airlines simply states, “We Delta's employees, customers, and community partners—together form a force for positive local and global change, dedicated to
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Case Analysis – Southwest Airlines Corporation Jerry Pierce California Southern University Case Analysis – Southwest Airlines Corporation Introduction Southwest Airlines is America’s largest low-fare carrier, serving the most domestic customers than any other airline due to their unique combination of low fares, friendly customer service, record of safety, lack of fees, and “an extraordinary corporate Culture that extends into the communities (they) serve.” (Southwest, 2013) Incorporated
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Zijin Wei Southwest Airlines 2011 As one of the biggest airline companies in U.S, Southwest was successful in its low-cost operation model and the strategic development. However, the company’s future threats may also come from its strengths, also combined with its internal and external development. First, the signing of Airline Deregulation Act in 1978 made many other emerging carriers enter the industry. More competitors occupied the market to make benefits and attract performances by providing
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org Key Success Factors in Airlines: Overcoming the Challenges Marcella Riwo-Abudho1, Lily W. Njanja1 & Isaac Ochieng2 1 2 School of Business, Kabarak University Department of Mathematics and Business Studies, Laikipia University College *Corresponding author address: P.O. Box 20157 Kabarak University Nakuru, Kenya. e-mail: mabudho@gmail.com, Tel: 0724690140 Abstract The increased interconnectivity within the global airline markets has marked the airline with dynamism from both its
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Southwest Airlines Herb Kelleher is the founder and CEO of Southwest Airlines (SWA). He went to Texas to create a new airline more than three decades ago and became a legend (“Southwest succession,” 2002). Kelleher suffered a health scare in 1999; he decided to name his successor and stunned everyone by appointing a man and woman team to run the major airline (“Southwest succession,” 2002). They became a dual management team. Jim Parker became the chief executive and vice president who serves
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Pogue Class: BUS 508 Date: November 4, 2012 Assignment 2 1. Determine how each corporate culture differs from the other. Southwest Airlines culture was very unique among all of its employees. The company generated a culture around prioritizing their workers over their customers. This family oriented atmosphere that was created enabled worker retention and customer service to skyrocket. Southwest was ranked number one among all major US carriers several times on a customer service as well as
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