Southwest Airlines Organizational Behavior Herbert David Kelleher led Southwest Airlines to over 30 consecutive years of profitability, first as the company's cofounder and legal counsel from 1966 to 1982, then as its president, CEO, and chairman from 1982 to 2001. Southwest Airlines was incorporated in Texas and is headquartered at Love Field just outside of Dallas. Customer Service started on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities; Houston, Dallas, and San Antonio
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Decision Making Dr. Steven L. Davis Bus 520-Leading & Organizational Behavior 09/13/2014 Integrating Culture & Diversity in Decision Making Introduction Southwest Airlines was created and founded in 1971 by Herb Kelleher and Rollin King. The organization was created to target busy markets and provide frequent, low cost transportation that were less than five hundred miles apart. Today, they are one of America’s largest airline companies that deliver great service at a relative low
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Southwest Airlines Co.: Organizational Behavior and Communication Paper Com/530 Communications for Accountants 01/13/14 Robert Beaudry Organizational Behavior and Communication: Southwest Airline Co. Southwest Airlines Co. was founded in 1971 by Herb Kelleher and Rollin King, and its corporate philosophy can be credited to one of the airlines founders Mr. Kelleher. Herb did not take on outside consultants to develop a quality program, but its style, culture, and emphasis on quality were
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Kiara A. Holland Capella University Southwest Airlines Case Study Analysis MBA 6143: Entrepreneurial Leadership August 17, 2012 Abstract This paper analyzes Southwest Airlines Case Study. Southwest Airlines was originally incorporated to serve three cities in Texas as Air Southwest on March 15, 1967, by Rollin King and Herb Kelleher. Leadership at Southwest Airlines plays a paramount role in the success of the company. Before its role is discussed
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Successful Company: Southwest Airlines Eileen Bertera Southern New Hampshire University Executive Summary Upon review on a profile of a successful company we see Southwest Airlines as a prime example. Their ability to recognize weakness in their management system and adjust strategies has allowed them to emerge as a leader in the US airline industry. Southwest is the largest US low fare carrier with low fare rates, no additional fees and excellent customer service. Southwest Airlines currently has
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Organizational Behavior and Communication Paper ‘The phrase “The customer is always right” was originally coined by Harry Gordon Selfridge, the founder of Selfridge’s department store in London in 1909” (Bonnell, 2009). This phrase is used by a number of businesses to portray an image to the public that customers will receive quality customer service, and is also unfortunately used by customers to abuse and exploit employees. Southwest Airlines has adopted a different strategy, one that is
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Leadership and Organizational Behavior December 12, 2014 Gary Kelly serves as the Chairman of the Board, President, and Chief Executive Officer at Southwest Airlines. Under Gary's leadership, Southwest has grown to become the nation's largest airline in terms of originating domestic passengers carried and is a mainstay on Fortune magazine's list of the most admired companies in the world, ranking seventh in 2013 (About Southwest, 2014). Gary's biggest source of pride is the fact that Southwest Airlines
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Organizational Behavior and Communication Judy (Judith) Hein Com/530 May 27, 2012 Kirby Thornton Organizational Behavior and Communication Southwest Airlines stated mission, vision, and values will be compared to what the companies enacted values, mission, and vision are. Also discussed are whether the proposed and enacted values are aligned, the extent to which communication is determined by the culture, how communication plays in the perception of the organization, how misalignment
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Organizational Behavior and Communication - Southwest Airlines University of Phoenix COM/530 Organizational Behavior and Communication - Southwest Airlines Culture, Values, and Communication Southwest Airlines (SWA) is a company of more than 37,000 employees (Southwest Airlines, 2011). It has been recognized as: #1 and #2 by Fortune magazine’s “100 Best Companies to Work for in America”; the only airline to win the Triple Crown (#1 in most on-time flights, least lost baggage, and fewest
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Leadership and Organizational Behavior September 3, 2014 Introduction Leadership is described as a method for social control that sees an individual getting the help and support of others on finishing a particular assignment (Adair, 2005). Thus, leadership is the ability to successfully exploit and incorporate the existing resources in an organization for the achievement of the objectives and targets of such organization (Northouse, 2004). Gary Kelly is the CEO of Southwest Airlines. He has a leadership
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