ead Case 4-1 (“JetBlue Airways: Regaining Attitude”) in Corporate Communication and respond to the following: Jose Elizondo Discussion Question #3-JetBlue Saint Leo University Dr. Rose November 5, 2014 February 14, 2007 marked a turning point for Jet Blue and their commitment to one of their core values and building blocks: guest experience. Since their inception in 1999, Jet Blue experienced a level of success unprecedented in the airline industry. Build on the foundation of “bringing humanity
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Just before upgrading its sweeping reservations system, the airline decided to keep customers in the dark. On the mission-critical nature of the application: The system sells seats and collects passenger payments but it also controls much of the passenger experience: shopping on the airline's Web site; interacting with reservation agents; using airport kiosks; selecting seats; checking bags; boarding at the gate; rebooking and getting refunds for cancellations. "It has a very big circle of influence
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Southwest Airlines MGMT 420 Abstract Since the early 1980’s the number of passengers travelling via airlines has increased drastically. The airlines all went through a troubling time when the Deregulation Act of 1978 came into effect. It opened doors for more competitive airlines to be built and created a competitive environment for the airlines. Southwest Airlines since it was developed has had numerous challenges to overcome and to operate. Since those challenges have depleted it has risen
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Jetstar Asia Swot Strengths Their successful reputation crowned them 'Best Brand Experience for Low Cost Carrier' by Ad Asia Magazine, 'Best Low Cost Airline, Southeast Asia & Asia (2006 & 2008)' -Skytrax Award, 'Top 10 Airlines by Passenger Carriage (2006 & 2007)' -Changi Airline Award from the Civil Aviation Authority of Singapore (CAAS) , 'Best Asian Low-Cost Carrier (2006 & 2007)' -as well as TTG Travel Awards . Jetstar Asia has kept to their advertising promises of Jetstar Asia is “All
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line at the gate. Group A boards first, and once on board, passengers may sit anywhere they like. Southwest grows by entering new markets other airlines overprice and underserve. The company believes it can bring fares down by one-third to one-half whenever it enters a new market, and it expands every market it serves by making flying affordable to people who could not afford it before. Southwest currently serves 68 cities in 35 states, usually secondary cities with smaller airports that have
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INTRODUCTION The international airline industry provides service to virtually every corner of the globe, and has been an integral part of the creation of a global economy. The airline industry itself is a major economic force, both in terms of its own operations and its impacts on related industries such as aircraft manufacturing and tourism, to name but two. This sector had its share of heightened challenges during the global financial crisis of 2000-2005 and 2008-09. The airline industry lost
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Strategies for Growth and Value Creation Case Analysis: JetBlue – Managing Growth Prepared by, Alexander Martinus Christian (1342980602) Dina Sandri Fani (1342981574) Muhammad Irsan (1340001263) Puntin Kulmongkon (1342980514) BINUS BUSINESS SCHOOL BINUS UNIVERSITY JAKARTA 2015 I. Case Synopsis JetBlue Airways, Inc. (JetBlue) is a low-cost carrier (LCC) that is based in New York’s John F. Kennedy International Airport. The founder, David Neeleman, developed JetBlue’s business
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because they are more predictable. Don't tell that to JetBlue, however. On February 14, 2007, JetBlue was unprepared for a snowstorm that hit the East Coast. Due to the lack of planning, JetBlue held hundreds of passengers on its planes at JFK, in some cases for as long as 10 hours (with bathrooms closed!). To the stranded travelers, JetBlue's tepid offer of a refund was just as outrageous. For a carrier that
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Peoples Express Airlines: Rise and Decline 1. What approach to Job Design did Burr most likely utilize when he set out to create this airline? Clearly, Donald Burr used motivational job design approach to create positions in People Express Airlines. The job characteristics of the motivational job design are structured to have a psychological meaning to a person and results in high motivation. The foundation of this approach is to create a position that is meaningful to an employee through
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Airline Labor Relations More than half of airline industry workers are members of unions. Airline unions have a relatively long history in the United States. They differ from unions in some industries in that that are craft unions; there are separate unions for pilots, flight attendants, mechanics, and the like. This has led to a multitude of recognize airline unions, making labor relations for airlines a particularly complicated endeavor that may require dozens of separate labor contracts. Airline
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