Case Study – SaleSoft Section C – Group 11 Consumer Behaviour Section - C Group – 11 Name Aman Srivastava Deepak Sudhakar Krishna Bajaj Prasanna Patange Richa Singh Saikiran Pollamarasetty Vivek Gupta PGP 2011-13 Roll Number PGP2011532 PGP2011617 PGP2011696 PGP2011770 PGP2011823 PGP2011843 PGP2011944 Page 1 Case Study – SaleSoft Section C – Group 11 EXECUTIVE SUMMARY SaleSoft, Inc. is a 2 year old company in the Software Automation industry. It was founded
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or expand it. Analysis and Evaluation Direct Sales Industry While direct selling has proven to be quite effective for CUTCO, the industry has positives as well as negatives. Because there are no brick and mortar stores and very little advertising, the industry and subsequently the companies that operate within that industry are not well known at time and can be “invisible.” However, this type of selling does provide a more personal approach for the customer. Direct sales companies do
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refrigerators, gas burners and ovens, washing machines and personal computers. The organization wants to make use of their promotional effort to the maximum so that they are planning to come up with an integrated marketing promotions to support the selling activities. Company is going to develop the sales structure and required to add few more people there to support the expansion. They wont to set sales targets for representatives, come up with a plan to recruit new positions to the sales function
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I will continue to be an unknown real good car detail person in the neighborhood, so basically without marketing a person or place are limiting themselves for growth to the world. A good example of Global Marketplace would be Hyundai, and the selling if their vehicles in the United States. Now Hyundai know’s that for one they are in competition with Nissan, Toyota, and other foreign car companies in the U.S., but what they do is to not only offer what their competitors do not, but they also sell
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System Evaluation Paper By: Matthew Greenwell Class: IT-205 Professor: Dr. Regina Henry Date: 6-22-2014 Selling business to customers in the armored transportation industry is very difficult. Has anyone ever noticed that you never see commercials for Brinks, Loomis or GARDA. You never hear a radio advertisement or see an add on the internet telling you about the about the benefits of armored transportation. If you are lucky you may see a glimpse of one on the silver screen
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Sustainable Operations Sarang Deshmukh ------------------------------------------------- MBA 713 Case#1 1. Regarding the conventional economic arguments for providing services (i.e., leasing) rather than simply selling a product, which of these is most important in the carpet industry? The conventional economic arguments for providing services argue that the value of the option comes from higher margins, stable revenue streams and long-term customer relationships. For the carpet industry, the
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management of consignment inventory. • Attend and participate in sales meetings, training programs, and conventions as directed. • Maintain up-to-date customer record books and other records in accordance with Division Manager instructions. • Identify selling opportunities and work closely with the Senior Sales Rep to increase sales in their respective accounts. • Develop a high-level of technical expertise in all assigned products and therapies, and technical/clinical topics. • Read, comprehend, and present
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will be able to learn faster and adapt to fit customer needs. They should also begin implementing a CRM system. It would be a lot easier for their salespeople to keep track of every single aspect of the customers. Having knowledge about who they are selling to should help in the battle to keep a good relationship. Overall, I believe that the solutions I chose to implement will have a positive effect on the northeast district of Hanover-Bates Chemical Corporation. The big problem, low gross profit
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Consultative selling. In this today’s world, it is becoming increasingly hard to identify exactly what a customer needs on an individual basis. As technology and various other products have developed, so have consumer desires and expectations. Consultative selling is a form of selling that targets exactly what a customer needs by using new age techniques. It is a new, more advanced way of selling that focuses on the customer needs and priorities previous to talking about the product
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Ideas for improving the point of sales office would be to review features and benefits of each department. Often, it is not enough to just tell the customer about the feature, but why then want to purchase what they are selling. I would also have some type of incentive plan for selling other departments, even if it was not financial incentives. Cross training the front office staff, even to a minimal degree, would also help to maximize each departments efforts. The front office is responsible for
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