Blue Ridge Manufacturing Blue Ridge Manufacturing is one of a dozen companies that produces and sells towels for the U.S. “sports towel” market. The firm designs, knits, prints, and embroiders towels. The towels are made in three different sizes; regular (18”x30”), hand (12”x20”), and mid-range (15”x24”). These towels are then sold to their 986 customers, who are predominantly from the southeastern states. The volume purchased by each customer does vary a bit. So, the management team has
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COUNTRY’S NO 1 DIRECT SELLING COMPANY * Amway India is the country’s leading direct selling FMCG-company which manufactures and sells world-class consumer products. All its products are covered by a 100 per cent Money Back Guarantee. If not completely satisfied with the product, the consumer can return it for a 100% refund. * There is no joining fee for the Amway business – any adult can enrol as an Amway distributor, without any payment PROMOTING FREE ENTERPRISE AND SELF-EMPLOYMENT
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Definition – Nature of the problem The ‘SAJ entertainment’ media library is a typical library that rents out various media including Digital Video disc, video CD’s and Magnetic video tapes. Located in Mirihana Nugegoda, Sri Lanka, it makes available a form of home entertainment for the entire family. The SAJ entertainment media library has another subdivision located in Kalubowila, Sri Lanka, but is a smaller branch, the Mirihana branch being the main. There are three departments of the library
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Example of case study Let us examine the problem faced by Mr. Nataraj, Regional Manager of Alpha Pvt. Ltd. Alpha makes and distributes products from more than 10 international pharmaceutical and health care companies. Mr. Nataraj is responsible for managing existing clients and also to get new clients. He manages a number of sales representatives. Important customers have dedicated sales representatives, while other sales representatives try to get new clients. One day an important customer (Good
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Some industries offer customers “the right to return a product to the seller under certain circumstances” (ASC 605-15-05-3). Since this directly affects inventory, returns impact year-end counts. In order to correctly value inventory, returns are to be matched properly. When a company sells its items with a right of return, revenue from the sales may be recognized at the time of the sale if certain conditions are met: the price must be fixed and the buyer must pay or commit to a payment, the seller
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solve today. More than 50 years ago Peter Drucker wrote, “The customer rarely buys what the company thinks it sells him. One reason for this is, of course, that nobody pays for a ‘product.’ What is paid for is satisfaction.” Companies think they are selling products and services, but in reality people hire those products and services to get jobs done in their lives. As marketing guru Ted Levitt quipped to his students a generation ago, “People don’t want quarter-inch drills--they want quarter-inch holes
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to do the work themselves. These people want a service that will do all the installation for them. Providing this service will lead the company to differentiate themselves among their competitors. Moreover, it will maintain a strong cash flow by selling high volume of units to the contractors. However, the service provided by the contractors must fulfill customer satisfaction. Therefore, Home Depot should also provide information to the contractors about the products and their installations. These
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merchandise the area of sales requires control to ensure proper cash and a consistent flows of capital (Louwers, Ramsay, Sinason, & Strawser, 2007). The proposed controls for sale are: 1. Create an organizational chart of how is responsible for selling, authorizing sales, approving credit, entering orders, custody of products, recording sales in accounts receivable, collecting cash, recording receipt of cash, and entering sales into the ledgers. 2. The following files should be created to
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In order for Mountain Bank to gain a competitive advantage in the market place it needs to expand on services that generate income, implement services that cost less than their competitors, and use their already established customers to generate more business. Mountain Bank has some great things going for it. The main thing is that they have a great portion of the retail market that puts them in constant contact with possibly hundreds of customers a week. This will allow for an opportunity to up
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1) At the time of the case, why had Starbucks been so successful? There are three factors which made Starbucks successful. Three are production, service and atmosphere. Firstly, they have high standards of coffee. They work directly with the growers from different areas of the world. Furthermore, they work hard on production innovation. Starbucks innovates new productions every certain period. The prices just keep stable during the years. Good quality of productions is the guarantee of a successful
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