was contemplating an acquisition opportunity. West Coast Fashions, Inc. (WCF), a large designer and marketer of men’s and women’s branded apparel had recently announced plans for a strategic reorganization. The plan called for a divestiture of certain non-core assets and a renewed focus on WCF’s higher-end business, business-casual, and formal-wear apparel businesses. One of the divisions WCF intended to shed was Mercury Athletic, its footwear division. Liedtke knew that acquiring Mercury would
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1. Corporate Social Responsibility (CSR) and its Importance: 1.1 Definition of CSR: What does Corporate Social Responsibility or CSR mean? The World Business Council for Sustainable Development in its publication Making Good Business Sense by Lord Holme and Richard Watts, used the following definition: Corporate Social Responsibility is the continuing commitment by business to behave ethically and to contribute to economic development while improving the quality of life of the workforce and
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Introduction Under Armour (UA) is based in Baltimore, Maryland and is a developer and retailer of performance apparel, footwear and accessories for athletic use. Under Armour was started in 1996 by former University of Maryland football player Kevin Plank with the belief that athletes needed a good alternative to the basic cotton t-shirt for their workouts. After working with multiple fabric companies to develop an advanced moisture wicking fabric, Mr. Plank began selling tight-fitting base
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in 2018. Pine Crest is known for providing a large variety of stretch fabrics and the new website allows visitors to find what they need quickly and easily. Swim, dance, skating, athletic apparel, yoga, and gymnastics markets around the world benefit from the discount fabric, and every business in these industries should be sure to browse the new site. "Spandex is actually an anagram of the word 'expands' because that is exactly what this fabric is designed to do. It moves with the user making it perfect
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Porter’s Five Competitive Forces Porter’s Five Forces is a framework for industry analysis and business strategy development, which helps business people understand the relative attractiveness of an industry and the industry’s competitive pressures. The five competitive forces are threat of new entrants, threat of substitute products or services, rivalry among existing competitors, bargaining power of buyers and bargaining power of suppliers. Figure 1: Porter’s Five Forces Threat of new entrants
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Brand Advertising • Do the ads break through the marketplace clutter? • Do they powerfully communicate the brand's promise and personality? • Do they include the "reason's why" (differentiating benefit proof points)? • Do they connect with the target consumer on an emotional level? • Do they tap into the consumer's beliefs, values, aspirations, hopes and fears? • Do they include components that are "ownable"? Nike’s strategy was to create dominant presence in media. Nike created media presence
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one in which we see a world in transition from an industrial economy to a sustainable economy – where renewable sources of energy flourish, water is borrowed responsibly and returned clean to communities, waste is a new asset, workers across the industry are consistently valued and environmental impact will be a critical metric of success. This is a future that will be good for business, economies and communities, and citizens, workers and consumers. And we are determined to set Nike up to lead
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College football or the NCAA is nearly a 1 billion dollar industry and yet still college football players have issues with not getting paid. Students who are athletes usually have scholarships so they don’t have to worry about money and saying that “they need to paid” shouldn’t be said. These athletes shouldn’t be paid because of their scholarships, the NCAA is a non-profit organization, and
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and there was a drop in net income from $800 million to $580 million. To re-energize sales, Nike was going to produce more mid-priced athletic shoes, an area where Nike was weak in previous years. Nike also announced that it was going to push its apparel line which has been growing extremely well. With this new information, Kimi Ford is now considering purchasing Nike shares for the NorthPoint Large-Cap Fund. She reviewed numerous analysts’ reports but felt that there was no clear guidance on whether
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(Perceptual map)+ suggestions 4. Customer analysis (Market segmentation)+ suggestions Background information: (30s) • An American brand since 1966 • Apparel industry • Starting to sell classic skateboarding shoes when the huge skateboarding era (1970s) hit the States • It is considered as the largest extreme sports clothing company in the world [pic] [pic] Vans SWOT analysis Strength • A well-known brand with strong reputation (Vans has been in business
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