Situation Sport Obermeyer is a family-owned business in the fashion ski apparel industry. They specialize in ski apparel for the mid to high-end market, which consists of fully coordinated outfits with parkas as the centerpiece. They break their product market into 5 genders: men, women, boys, girls and preschoolers. Within each gender they further categorize according to customer preferences. The company’s product strategy rests on offering fully-matching collections, and delivering to retailers
Words: 1619 - Pages: 7
“We are one team” – H&M Executive Summary Sitting on top as the 3rd largest fast fashion producer in the world, H&M has enjoyed a spectacular 10% growth in the last five years. With its 600 million garments produced every year, H&M is a large player in the race to becoming a sustainable fashion house. After embracing sustainability at large in the last decade, H&M has made significant changes internally towards adopting and embedding sustainability into all their operations
Words: 10942 - Pages: 44
Footwear Industry Local Vs Global Footwear Industry Local Vs Global A Secondary Research and Analysis on Local and Global Brands in the Indian Footwear Industry Submitted to: Prepared By: Chirag Bansal Deepti Tripathi(IMT-G)
Words: 4088 - Pages: 17
strives to become the premier company providing sporting goods, sports apparel and equipment worldwide. We will provide World class service to our customers by using high quality goods and unique delivery standards. We will use innovative resources to streamline products to enhance our athletes performance. We will use creative resources to provide unique designs and logos for our apparel. We will remain competitive in the industry to provide returns to our shareholders. We will respect our multinational
Words: 507 - Pages: 3
NIKE The athletic apparel market is one of the largest and most profitable markets in the world and the main player in this market is of course Nike. Nike is currently the single biggest company when it comes to all things sports related. It is currently the world leader in athletic apparel and footwear manufacturing and enjoys a market value somewhere in the range of $20-30 billion; the brand alone is valued at $10.7 billion, making it the most valuable brand among sports businesses. The second
Words: 2049 - Pages: 9
Executive Summary: The purpose of this assignment is to learn about strategy and strategic management by comparing the strategies of two companies from the same industry. The strategies of Nike and Adidas have been compared from the textile industry. Nike and Adidas both specialize in footwear, apparel and accessories and their competition is intense as Nike is the market leader and Adidas is the market challenger. The topics in this assignment cover critical incidents of both Nike
Words: 5370 - Pages: 22
Export Readiness Analysis 2XU is an Australian sports apparel company established in 2005, the firm employs 45 full time employees making the firm a SME (Small and Medium Sized Enterprise) (Global Execellance, 2013). The firm specialises in producing compression clothing in the growing international sportswear market, which is worth US$244 billion (Heathcote, 2013). 2XU began as born global, with goals to establish itself as a global brand from conception. These goals were achieved in 2007, with
Words: 742 - Pages: 3
Introduction The athletic footwear industry is a highly competitive environment where the top four manufacturers hold over 70% of the market share. The barriers to entry into the industry are comparatively low, as anyone with new creative design ideas can produce and market their product, but the success of smaller companies is oftentimes shaky. Brand loyalty, ample capital, and broad based sourcing create an environment where the bigger companies such as Nike and Reebok have little trouble maintaining
Words: 2516 - Pages: 11
Introduction The athletic footwear industry is a highly competitive environment where the top four manufacturers hold over 70% of the market share. The barriers to entry into the industry are comparatively low, as anyone with new creative design ideas can produce and market their product, but the success of smaller companies is oftentimes shaky. Brand loyalty, ample capital, and broad based sourcing create an environment where the bigger companies such as Nike and Reebok have little trouble maintaining
Words: 2500 - Pages: 10
Billabong International Business Description Billabong International Limited (BBG) produces surfwear and sports apparel and accessories for the surf, skate and snowboard markets. BBG now has a presence in more than 60 countries. The Billabong brand is targeted to both active participants in surf and extreme sports and people who desire to be identified with its image. BBG supports the promotion of the Billabong brand through the sponsorship of athletes and events. 27 July 2012 Recommendation
Words: 905 - Pages: 4
