Introduction PUMA is one of the famous sport brands that provide apparel and accessories specially fit for sportsmen and sportswomen. Instead of that, they also aim for a sport inspired lifestyle concept. They are trying to improve their quality, creativity and innovation as they have strong competitors such as NIKE and ADIDAS that are in the same category. Their targeted market can be mostly focused to urban young upper middle class and upper class men and women. (About.Puma, 2014) PUMA survived
Words: 3231 - Pages: 13
Contents Page Executive Summary………………………………………………………………………….. 3 Situational Analysis………………………………………………………………………….. 4-5 I. SWOT Analysis II. Target Market III. Costs IV. Expenses Strategy…………………………………………………………………………………………... 6 I. Product II. Price III. Place IV. Promotion Summary & Conclusion………………………………………………………………………….. 7 Executive Summary The purpose of this paper is to deeply explain the new product called, ‘Island Fruity’. According to the news, the little island of American
Words: 1189 - Pages: 5
Executive Summary Sport Obermeyer, Ltd was founded by Klaus Obermeyer to provide U.S. skiers with the same protective and stylish clothing and equipment available in Germany. Over the years, Sport Obermeyer developed into a preeminent competitor in the U.S. skiwear market. Their estimated sales in 1992 were $32.8 million. The company held a commanding 45% share of the children’s skiwear market and 11% of the adult skiwear market. Obermeyer offers a broad line of fashion ski apparel, including
Words: 1759 - Pages: 8
250ml can with a European look and feel) and later added three(3) of it functional product that is the Red Bull Sugar free, Red Bull energy shot and Red Bull cola. Big global companies such as Coca Cola and Pepsi has introduced their own energy drink versions to their product base and are strongly competing with the Red Bull brand. MARKETING STRATEGY It was generally acknowledged that Red Bull's success was the product of the company's integrated marketing communication efforts to constantly develop
Words: 1974 - Pages: 8
Presence and Effects 11 Ethics - Examples of Social Consciousness/Corporate Social Responsibility 12 Responsible Wealth Creation 14 Engagement and Plan Alignment & Corporate Culture 15 Wild Card 16 Internal Analysis 17 External Analysis 20 SWOT Analysis 24 Recommendation 27 Bibliography 33 Appendix 37 Team Member Roles 46 Detailed Timeline It all started in 1995 when Kevin Plank, the special teams captain on the University of Maryland football team, noticed that the cotton T-shirts
Words: 12862 - Pages: 52
well as giving employees longer breaks. Thank you for allowing me the opportunity to research possible solutions to insure employee safety as well as keeping production going without any down time. I appreciate time and consideration of my recommendation. Should you have any questions regarding this report, please do not hesitate to contact me at (910) 434-9158. Sincerely, Latausha McDougald Enclosure: Justification Report Table of Contents Executive Summary………………………………………………………………………………
Words: 1791 - Pages: 8
Nike 3.1 History 3.2 The Market 3.3 Industry Analysis 3.4 Trouble Ahead for Nike? 3.5 Nike Advertising 3.6 Brands of Choice 3.7 Nikes other Brands 3.8 Targeting New Markets 3.9 Financial Performance 4.0 External Market Drivers 4.1 Political Drivers 4.2 Economic Drivers 4.3 Socio-Cultural Drivers 4.4 Technological Drivers 4.5 Environmental Drivers 4.6 Legal Drivers 4.7 Charity Work 5.0 Competitive Environment 5.1 Porter’s Five Forces 5.2 Competitor Analysis 5.3 Nike vs. Fake Goods 5.4 Stakeholders 5
Words: 10743 - Pages: 43
behaviouristic, and psychographic variables are used to identify the market segment. 6.2 Socio-demographic Variables This divides the group into age, sex, gender, geography, family life cycle, income, education, events, religion and social class. Swatch product line is for both men and women between the age of 15-19, 20-24 and 25-34 who belongs to and income group varying from £12000 to £45000. It could be students, professional, homemakers and set of stylish people who like a creative and innovative approach
Words: 774 - Pages: 4
Increasing sales to a level that ensures long-term success 2. Maintaining flexible production capacity and inventory levels 3. Increasing brand awareness among target market 4. Stay aligned with goals of corporate social responsibility 4 Internal Analysis: Strengths Want successfully differentiates itself from its competitors through features such as taste, design, and packaging. Want’s relationship with its bottle
Words: 2079 - Pages: 9
Sport Obermeyer Case Report Table of Contents Executive summary 3 Introduction 5 Issues Identification and Root Cause Analysis 8 Alternatives and Options
Words: 2298 - Pages: 10
