Factors that influence a business I will be looking at social, political and legal factors that influence a business and the effects the factors will have on the business. Social factors The social factors that effect a business fall into five categories. The first is demographic, the things that fall under this are the aging population, population and globalisation. The aging population effects businesses because the retirement age has gone up so there is a lot of older workers. While this means
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NAME: ZANNATUL FERDOUS COURSE: G C E APPLIED BUSINESS UNIT TITLE: INTERNATIONAL DIMENSIONS OF BUSINESS UNIT NUMBER: 12 INTERNATIONAL DIMENSIONS OF: COSTA COFFEE COFFEE AROMA * Acknowledgement | 3 | * Summary | 4 | * 12.1- Investigation of two businesses with international and European presence * Name of the organisation * Operating Profit * Main Activities * Legal Format * Type of Business * Target
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1 GLOBALIZATION 2 PART 1 Globalization PART ONE Planet Starbucks T hirty years ago Starbucks was a single store in Seattle’s Pike Place Market selling premium roasted coffee. Today it is a global roaster and retailer of coffee with more than 7,600 retail stores, some 2,000 of which are to be found in 34 countries outside the United States. Starbucks Corporation set out on its current course in the 1980s when the company’s director of marketing, Howard Schultz, came back from a trip
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markets, customer requirements may vary. The temptation to customise for each market, has to be tempered by the need to keep costs down through standardisation. As discussed before, the logical approach would be to identify and analyse the various value chain activities that make up the marketing function and decide which of these must be performed on a global basis and which localised. This chapter covers product management, pricing, sales and distribution and customer relationship management. Global
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Introduction: Four major approaches toward achieving sustainable customer loyalty * Corporate Social Responsibility: CSR plays a significant role in developing customer's loyalty * Customer Relationship Management: Delivering superior customer value has become a major concern targeting the buildup of a sustainable competitive advantage * Product/Services Cost and Price: Pricing strategies are considered to be critical aspects for creating competitive advantage and customer loyalty *
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Pay Cash Compensation: Base Cash Compensation: Merit Pay/ Cost-of-Living Adjustments Cash Compensation: Incentives Long-Term Incentives Benefits: Income Protection Benefits: Work/Life Focus Benefits: Allowances Total Earnings Opportunities: Present Value of a Stream of Earnings Relational Returns from Work The Employment Relationship Combines Transactional and Relational Returns Variations in Transactional and Relational Expectations A Pay Model Compensation Objectives Four Policies Pay Techniques
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contrasting its data, technology, people, and organizational components. Describe the dual nature of information systems in the success and failure of modern organizations. Describe how computer ethics impact the use of information systems and discuss the ethical concerns associated with information privacy and intellectual property. CHAPTER OVERVIEW This chapter helps the student understand the role of information systems as organizations move into the digital world, and how they have helped fuel globalization
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circumstances 22 Values 23 Psychological Factors 23 Personality 25 Social Class 25 Lifestyle 26 Positioning/Competition/Branding 30 Positioning Statement 30 Key Brand and Messages Positioning ADT 32 Industry Leadership / Strengths and Weaknesses 33 Brand Promise 38 Dependable and Reliable 39 Convenient 39 Cost Effective 40 Transferable 40 Engaging and Fun 40 Services/Pricing 41 Do Not Forget the Employees 41 Customer Care / Customer Satisfaction 42 Ethical Behavior in
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a global dimension, organisations needs not only to be able to adapt to its ever changing environment to survive but also rely on its core resources and competencies to achieve sustainable competitive advantage that eventually results in superiour value creation. Hence, the ultimate challenge is achieving the organizational goals effectively and efficiently through careful planning, organizing, leading, and controlling of the organisational resources. Well managed resources will lead to growth of
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what we bought. The cost, however, was a decline in cultural wealth. In the ’90s, brands became experiences rather than objects. Today, seeking to renew cultural capital, the challenge is to go one step further, to create brand experiences that add value and meaning to life. The question that every product developer and every design firm today must address is whether the aftermath of September 11, 2001, and the dotcom recession of 2001 through 2002 will have a long-term effect on the way we think
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