1)1.0 Executive Summary…………………………………………………… Page 3 2)2.0 Situation Analysis……………………………………………………… Page 4 2.1 Company Analysis…………………………………………………….. Page 4-7 2.2 Macro-environmental PEST analysis ………………………………… Page 8-11 2.3 Market Analysis……………………………………………………… Page12-13 2.4 Competitor Analysis………………………………………………….. Page 14-17 2.5 SWOT Analysis……………………………………………………… Page 18-20 3) 3.0 Market Targeting and Positioning………………………………………
Words: 10781 - Pages: 44
* Coursework Header Sheet221230-4 | | Course | CATE1163: Strat Mktg & Mgt for Tourism | Course School/Level | B/PG | Coursework | Essay | Assessment Weight | 45.00% | Tutor | J Kokkranikal | Submission Deadline | 11/12/2014 | Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance
Words: 4214 - Pages: 17
above sea level with an average height of 9,020ft. Kyrgyzstan is bordered by four countries with Kazakhstan on the north and northwest, Uzbekistan on the southwest, Tajikistan on the south, and China in the east. As a common issue of Central Asian nations whereby the borders where not clearly defined by the Soviet rules, there are areas where the borders are yet to be mark off. There is an exclave of Kyrgyzstan, a small village Barak which is located in the Fergana Valley surrounded by the Uzbekistan
Words: 4376 - Pages: 18
SUMMER INTERNSHIP REPORT ON Hindustan Coca-Cola Beverages Pvt. Ltd. Submitted in partial fulfilment of the requirement for the award of degree of Bachelor of Business Management of Christ University, Bangalore-560029 By Mr. ARUN KUMAR MAURYA 0911306 Under the guidance of Mrs. PHINU JOSE Department of Management Studies Christ University, Bangalore-560029 2011-2012 DECLARATION I hereby
Words: 8919 - Pages: 36
ANALYSIS OF FERTILIZER INDUTRY OF PAKISTAN PHOENIX PAF KARACHI INSITITUTE OF ECNOMICS AND TECHNOLOGY, KARACHI PAKISTAN Submitted by: MARYAM NISAR (BB-3-06-3416) SIDRA JAMAL (BB-3-06-3428) Course: ANALYSIS OF PAKISTANI INDUSTRY Submitted to: Mr. QAZI SALMAN 2 PHOENIX Page Table of Contents PRODUCTS: ........................................................................................................................................6 Brands: ...................................
Words: 10409 - Pages: 42
Internal Analysis 8 Overview of Iceland 8 Marketing Factors 8 Financial analysis 8 Manufacturing factors 9 Iceland’s current resources and competencies 10 Table 3 10 The Boston Consulting Group matrix (BCG) matrix 10 Figure 1 10 External Analysis 10 PESTLE 11 Competitive Environment 12 Retailers 12 Table 4 12 Frozen Food Manufacturers 12 Table 5 13 Customer Trends 13 Target Market 14 Porter’s Five Forces 14 Figure 2 14 Lotte Group Analysis 14 SWOT 15 Strengths
Words: 10415 - Pages: 42
unexplored and unorganized, KFC has a good scope of expanding its operations in the country. Cross Culture: Generally there is a good acceptance of American culture of fast food in India. People are opening up to fast foods more regularly in their daily lives and not just keeping it a once in a month affair. Thus Indian mindset is fast changing. Large Youth population: India has a very large share of youth population a compared to other countries. More than 60% of the population is under the age of 30yrs
Words: 8895 - Pages: 36
INTERNATIONAL BUSINESS (EXECUTIVE BACHELORS IN MANAGEMENT) Question 1 Geographical and Logistical Advantage Myanmar represents the second largest landmass in Southeast Asia and has the 40th largest population in the world. It neighbors five countries, India and Bangladesh in the Northwest, China and Laos in the Northeast and Thailand in the South. Its geographical location makes it the ASEAN link to China and India - the two largest, most dynamic and most rapidly developing emerging
Words: 3250 - Pages: 13
Philippines and 24 destinations in southeast Asia, middle east, east Asia, Oceania and north America. On March 1941, Philippine airlines (PAL) began to soar in the Philippine sky with one noble mission: to serve as a factor in building a better nation. With this in mind, notwithstanding the threats of World War II, pal took off and became Asia’s first airline. Since then, with its every takeoff and touchdown, pal carries with itself the making of a world-class legacy. With almost 70 years of service
Words: 6003 - Pages: 25
Amber Rice Marketing Company (ARMC) Marketing Plan * Prepared By: Munaf Alethari Table of Contents 1.0 Executive Summary 2 2.0 Sitiuation Analisys 2 2.1. Market Summary 4 2.2. SWOT Analisys 6 2.3. Competition 7 2.4. Product Offering 8 2.5. Keys to Success 9 2.6. Critical Issues 10 3.0 Marketing Strategy 11 3.1. Mission 11 3.2. Marketing Objectives 12 3.3. Financial Objetives 13 3.4. Target Markets 14 3.5. Posioning 15 3.6. Strategies 17 3.7. Marketing Mix 18 3.8
Words: 8877 - Pages: 36
