Macroenvironment: * Economic- Tanning is very seasonal with only around 30% of dedicated year round tanners; Inflation affects our business because rising prices causes disposable income to lose a lot of purchasing power * Social- Tanning is a type of component lifestyle because people choose this service to satisfy their diverse needs and interests * Technological- Tanning has evolved from laying outdoors to quick and affordable alternative sun tanning beds or immediate spray tans
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Customer: Research shows that about 10% of America’s population uses indoor tanning services regularly; furthermore, over the last 5 years, this number has remained consistent. Currently men make up about 30% of tanning clients; compared to the mid-90s when tanners were predominantly college-age women. In today’s market, men over 40, who also tend to use facilities more often than women, are one of the fastest growing indoor tanner segments. (Salomone, 2009) Additionally, in the 1990s the average
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Tanning Beds or Death Beds? Since tanning beds became a sensational hit in the 1990s, their use has evolved in various ways. The idea of getting into a metal bed to change the complexion of your skin seems harmless. It’s cheap, relaxing, and it saves you the hustle of going out in the sun. But after all these years, the question comes into mind; are tanning beds truly harmless? To answer this question, we have to go back in time, back to the 1900s when people were struggling to find a way to combat
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Opportunity The United States is fat. The fruit and juice industry is a 3 billion dollar industry that needs to be addressed by my company Sun Tan. The indoor tanning industry is a 5 billion dollar industry serving more than 30 million Americans. We intend to merge these two productive industries under one roof and reap the benefits of a combined 7-8 billion dollar industry. From 2001 to 2006 smoothie sales grew at a rate of 82%. People need somewhere they can go and get a quick tan followed by
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spot, they began to unpack their towels, sunscreen and the volleyball for the day. Once they both are unpacked they agree to tan for about 30 minutes. While they are tanning, Zenda smells hot dogs. Zenda tells Wendi, “Dude! We should go get some hot dogs when we finish tanning.” “But Zenda, i want to go swim when we finish tanning. Can’t you wait like an hour and a half?” said Wendi “No, I didn’t eat before we came” said Zenda "Please??????" "No it's not my fault you didn't eat before you
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Composition I 8 April 2016 Research Paper: Indoor Tanning Bed For the past twenty years, it has become very apparent that indoor tanning beds damages skin. Based on scientific research tanning can also lead to blinding eye diseases and have many other negative effects. The prolonged use of indoor tanning facilities has resulted in serious chronic conditions for the users. “The indoor tanning business has been one of the fastest growing industries in the United States, with $5 billion in estimated
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Jamaal James International Marketing Case 2-2: Fair and Lovely Just as tanning plays a huge role in most of the Western countries; in India Skin lightening treatments are becoming increasingly popular. The Indian people perceive fairer complexion females to be more dominant and respected. Therefore skin-lightening treatments became a huge industry which was dominated by Fair & Lovely from Hindustan Lever Ltd (HLL). They were responsible for 90 percent of the market shares until CavinKare
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Production………………………………………………………………………………………………….11 Facilities………………………………………………………………………………………………….….11 Suppliers…………………………………………………………………………………………………….11 Environmental factors………………………………………………………………………………….11 Marketing Plan………………………………………………………………………………………………………… Industry Plan……………………………………………………………………………………………..12 Current size…………………………………………………………………………………….12 Growth potential……………………………………………………………………………..12 Geographic
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Abstract: Hyperpigmentation refers to a skin condition in which spots of skin become darker than the natural surrounding skin due to an overproduction of melanin. Hyperpigmentation services and products that garner effective and safe results are becoming essential menu items in salons and spas. Advances in skin care technology have been incorporated in the treatment of hyperpigmentation. Along with this, the use of holistic, natural ingredients in skin care preparations is becoming increasingly prevalent
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Contents 1. Introduction2 2. Culture2 2.1 L’Oréal in China: Product line 2.1.1 Product line: Facial Skin Care………………………………………………………….2 2.1.2 Product line: Skin Whitening……………………………………………....................3 2.2 L’Oréal in the USA: Product line 2.2.1 Product line: Eyes Makeup……………………………………………………………..4 2.2.2 Product line: Skin Tanned……………………………………………………………....5 2.3 Comparison and analysis………………………………………………………………………..6 2.4 Improvements and recommendations……………………………………………………
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