Unit 3: Introduction to Marketing Unit code: Y/502/5411 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations. Unit introduction Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also
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specific product, service and/or business; therefore, it must be thoughtfully developed and managed. In order to build and manage a successful brand, Jobber (2010a) identified seven elements: Positioning; Repositioning; Long-Term Perspective; Internal marketing; Being first; Well-blended communication and Quality. 1. Quality: Jobber (2010b) explains that it is very important for companies to build quality in its core products; as he suggest non-quality product is the key, foremost reason for brand
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The Concept of Brand Space Introduction Brand management faces an inconsistent challenge for executives who must wrestle a course between constancy and change; fostering the brand as it develops over time, and maintaining its up-date and carrying on its relevance, but safeguarding its core connotations. If branding is regarded as sharing significance of the intangible benefit of the company, brand managers therefore must select development opportunities to improve brand equity whereas
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1. Introduction The globalization of the economy, internationalization of businesses and emergence of new markets are all key themes in contemporary business. Whereas international business may once have been the province of organisations with sufficient scale and reach, these types of companies – typically multi-national corporations - no longer have a monopoly on this kind of business. Increasing numbers of firms, of varying scale, are confronted with compelling reasons for expanding their activities
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according to a set of fundamental principles; namely to: Offer customers high-quality, well designed and attractive merchandise at reasonable prices under the brand name St Michael; Encourage suppliers to use most modern and efficient production techniques; Work with suppliers to ensure the highest standards of quality control; Provide friendly, helpful service and greater shopping comfort and convenience to customers; Improve the efficiency of the business, by simplifying operating procedures; Foster
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Marketing plan for “Multi-functional plastic folder” TABLE OF CONTENTS 1.0 INTRODUCTION…………………………………………………………................................3 2.0 THE COMPANY.…………………………………………………………………………………….4 3.1 Concept 3.2 Products 3.0 CURRENT SITUATION......…………………………………………………………………......4 3.1 Competition 3.2 Market Trend 3.3 Opportunity and Issue Analysis 3.31 Strengths 3.32
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Annual Report and Annual Report and Financial Statements Financial Statements 2015 2015 “ think the store is I genuinely trying to improve performance and there is evidence of progress.” Ipswich “ hen I shop in Tesco W now there is an overall better feel.” “ lease keep the P prices low, the shelves well stocked and the tills manned with enough staff.” “ ontinue to work on customer C service – it makes a big difference.” Newton Abbot Aylesbury “ he store
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of a distribution channel as one slice of the overall marketing pie. It is how a company gets its products or services to the consumers. Few producers sell their goods directly to the final users. Most use intermediaries to bring their product to market. Most producers do not sell their goods directly to the final users; between them stands a set of intermediaries performing a variety of functions. These intermediaries constitute a marketing channel (also called distribution channel) How can channel
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Introduction Here at Cadbury, we have provided you with a handbook to guide you through our marketing techniques and general information about the marketing at Cadbury. We hope to make you a world class marketer to match our high expectations for marketing. All you need to know to get started is in this handbook. Cadbury was founded in 1824 by John Cadbury who sold tea, coffee and drinking chocolate. They are now owned by Mondelez International and took in £11,346,002,000 of revenue in 2011. Cadbury
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Marketing Principles and Practises Marketing: Overall Concept This is all about management for a business in how their goals will be achieved to meet the needs of its customers. Apple’s Marketing Concept Apples market concept is to do research about the market they are going in. This is so that they know the ins and outs of the product that they are going to sell and see what people think about it. Apple will also find a product that they are interest in and make it much better than their
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