---- SECTION – A (All questions are compulsory) Write short notes on the following: 1. Word of Mouth 2. Service marketing triangle 3. Service channel 4. Supplementary services 5. Service Quality 6. Service Encounter 7. 7 P’s 8. New product Development 9. Packaging of Services 10. Service Perishability SECTION – B (Attempt any five questions) 11. Explain in detail the impact of technology in services. 12. Discuss the characteristics of service marketing. 13. Explain, how can the
Words: 4473 - Pages: 18
JCT 2 Task 3 Having been retained by a group of investors who plan to manufacture and market a line of power hand tools to guide their decisions around the supply-chain, the first order of business would be to recommend adoption of an overall supply-chain strategy. There are many different strategies to choose from. One such strategy would be to use the Many Suppliers strategy where “a supplier responds to the demands and specifications of a ‘request for quotation’, with the order usually
Words: 3296 - Pages: 14
resource management Human resource management- Importance Recruitment and Training This is one of the major responsibilities of the human resource team. The HR managers come up with plans and strategies for hiring the right kind of people. They design the criteria which is best suited for a specific job description. Their other tasks related to recruitment include formulating the obligations of an employee and the scope of tasks assigned to him or her. Performance Appraisals HRM encourages
Words: 1427 - Pages: 6
that all user requirements needed for the design can be collected upfront. This is referred to method makes the assumption that all requirements can be gathered up front during the requirements phase (Hughey, 2009). During this approach, the project manager tries their best to establish the user requirements. Once the user requirements are obtained the process starts. This process is known as downhill. The process goes through four phases. They are design, implementation, verification, and maintenance
Words: 1031 - Pages: 5
12 Introduction Technological advancement has provided new perspectives and applications in fashion design whether through the adoption of the most widespread techniques such as digital printing and laser cut, as well as, recently, 3D printing for development of garments. According to Pires, "Technological innovations can make a big difference today, at every moment there are new products coming from new technologies or adaptations in existing machines" (Pires, 2012:172). This project will
Words: 1823 - Pages: 8
total credits and expenses are also listed in the database. Inventory is basically the total amount of goods that are stock and stored; it is a system that maintains the information about the activities within the firms that ensure the delivery of products to customers. The subsystems that perform these functions include sales, manufacturing, warehousing, ordering and receiving. In this way it is possible to keep a record of all files. Since
Words: 7070 - Pages: 29
DarkTower Function Design Specification For Omahasteaks.com Professor: Facilitator: Submitted: 16, June 2012 SECTION 1.0 OVERVIEW.........................................................................................................4 2.1 Company Information………………………………………………………………4 2.2 Site Goal……………………………………………………………………………..4 2.3 Organizational Culture…………………………………………………….............4 2.4 Affects of Physical Settings on Information Access and Use..
Words: 2592 - Pages: 11
carried out by Hard Rock Café (changed to McDonalds). Match each to its area of the Ten Critical Decisions. Answer: Providing custom meals–design of goods and services; designing, testing, and costing meals–design of goods and services; acquiring, receiving , and storing supplies–supply- chain management; recruiting and training employees–human resources , job design and work measurement; preparing employee schedules–intermediate and short-term scheduling; designing efficient restaurant layouts–layout
Words: 5505 - Pages: 23
customers which entail analyzing the entire process of customer purchasing behavior to the outcomes of the shopping experience. This study paper seeks to explore customer shopping behavior in relation to the various factors affecting the shopping process. In this discussion, the paper provides detailed information on the shoppers’ behavior with a major emphasis on Britomart stores. The paper will relate different aspects of the Britomart stores from designs, merchandise, service, and other physical
Words: 3921 - Pages: 16
Dhillon, B. S. Engineering and technology management tools and applications. (Artech House technology management and professional development library) 1. Engineering—Management 2. Technology—Management I. Title 620’ . 0068 ISBN 1-58053-265-9 Cover design by Igor Valdman © 2002 ARTECH HOUSE, INC. 685 Canton Street Norwood, MA 02062 All rights reserved. Printed and bound in the United States of America. No part of this book may be reproduced or utilized in any form or by any means, electronic or
Words: 97747 - Pages: 391