Description of SAS 2 The augmented service offering 3 The CRM Strategy 4 Description of SAS (Mission/Vision statement) SAS is the largest airline company in Scandinavia and the 9th largest in Europe. The airline company was founded in 1946 and in 1954 they operated the first trans-polar route. SAS is owned 50 % by the Danish, Swedish and Norwegian states and private shareholders own the other 50%. They have global network with Star Alliance, which allows them have worldwide networking
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maintenance provider. e) Air Asia R&D not only works on the aircraft utilization but also on infrastructure and technology. Air Asia’s success story starts with its online booking process, followed by ticketless airlines, allows the customer to pay for the booking by using a credit card via phone. By applying this system, it generates more sales and creates value for the customers; it saves money for the company. The key of LCC (Low Cost Carrier) Business Model is lower cost than
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Introduction Aviation industry is one of the oldest and rapidly increasing sectors in the world over the past many years. At first, it had only been growing in terms of staff and the number of aircrafts but now every airline is competing with others in terms of their survival and almost everything to be the best in world. But just one wrong service delivery or just one incident can bring down the airlines and may even affect its survival. When there is a service failure, the efforts
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British Airways, American Airlines, Cathay Pacific and South African Airlines (Virgin Atlantic, 2014). Virgin Atlantic’s core tangible service is passenger transportation (Lovelock, 1983). This is because the airline has incorporated its service system into its customers’ minds by giving added customer’s values (Essay UK, 2013). Although there are no formal relationships with its customers, the carrier has been able to develop the culture of repeat businesses with its clients. In this case, the
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Dec 2013 Aug 2009 EDUCATION Masters in Management Information Systems, University of Arizona, 3.43/4 GPA Bachelors in Information Technology, University of Mumbai, India 3.6/4 GPA ACADEMIC PROJECTS
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services, regardless of fare. Ryanair sets fares on the basis of the demand for particular flights and by reference to the period remaining to the date of departure of the flight, with higher fares charged on flights with higher levels of demand for bookings made nearer to the date of departure. Ryanair’s Dublin to London (Stansted) route is its largest route in terms of passenger volume, with fares ranging from 0.99 to 199.99 (excluding government taxes and passenger service charges). Ryanair’s competitors
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planes were as full as possible and flying as much as possible. The second was a sophisticated yield management system which would set an infinite number of fares for a given flight, based on the demand and supply position for that flight. The prices for the seats fluctuated depending on the demand for them at a particular time. easyJet was the first LCC to start the sale of its airline tickets online. In 1999, Stelios was voted London Entrepreneur of the Year at the London Electricity Londoner of the Year
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travel system wide including a frequent flier program based on number of trips and not number of miles flown. * The first airline to offer a profit-sharing program to its Employees (instituted in 1973). * The first major airline to develop a Web site and offer online booking. In 2001, about 40 percent ($2.1 billion) of its passenger revenue was generated through online bookings at www.southwest.com. Southwest’s cost per booking via the Internet is about $1, compared to a cost per booking through
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theory. As a part of this theory they did not serve the major airports dominated by major airlines. They wanted to serve second tier destinations which cut down their costs. They served no meals, only snacks. It did not charge passengers fee to change tickets. It had no assigned seats. All of these ideas not only cut down costs but also helped to attract a particular group of passengers. It had no electronic entertainment, relying on humorous flight attendants. It not only had a low cost but innovative
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1.0 Executive Summary Overview Turkiksa is a development stage venture based in US offering proprietary mobile application, Turkiksa app. This application is for Hajj package booking service. Allah (SWT) has ordered every Muslim to come to Mecca at least once in life for performing Hajj. For this purpose, Muslims come to Makkah every year from different parts of the world. Turkiksa App will sell to a wide range of people including anyone interested in taking a while to explore. Turkiksa anticipates
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