INTRODUCTION Business knows that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered and too varied in their needs and buying practices. Hence, many companies today are smartly moving away from mass marketing into target marketing in which they identify market segments, selecting one or more market to enter and developing products and marketing mixes tailored to each market. Example of companies that had
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The Marketing Mix - Colgate Herbal White Toothpaste The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India, which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns) Quality – Being a popular segment product and an offering by Colgate-Palmolive quality parameters
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+You Search Images Maps Play YouTube News Gmail Drive Calendar More Google's 15th birthday Sign in Screen-reader users, click here to turn off Google Instant. About 22,000 results (0.20 seconds) Search Results Promotional Strategies of Colgate - Scribd www.scribd.com/doc/37244756/Promotional-Strategies-of-Colgate Sep 11, 2010 - Promotional Strategies of Colgate - Download as Word Doc (.doc / .docx), Text file
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Liquid and Viscous Products: Worksheet The principal display panel of a label must be located on that part of the container normally displayed to the user. The label must contain three basic mandatory statements which must, where applicable, appear in a prescribed manner: Product Identity Declaration. Net Quantity Declaration. Dealer Name and Principal Place Of Business. The product identity and net quantity declarations must appear on the principal display panel. The following
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operations are spread over 57 sites in 11 different markets? ColgatePalmolive met this challenge in Asia with an ambitious overhaul of its regional supply chain and information systems. 70 Outlook 2000, Number 1 W hen it comes to toothpaste in China, Colgate is the market leader, according to a recent AC Nielsen Media International survey on China’s emerging consumer society. But in the shampoo category, a Colgate-Palmolive rival tops the list. Driving sales through brand-building
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products from existing companies like Johnson & Johnson and Oral-B and new companies such as Procter & Gamble and Smith Kline Beecham who positioned their new product launches in the super-premium toothbrush segment. In 1991, CP held 43% of the world toothpaste market and 16% of the world toothbrush market, worldwide sales of CP’s oral care products increased 12% to 1.3 billion, accounting for 22% of CP’s total sales. CP’s U.S. toothbrush sales in 1991 reached $77 million and represented 19% of CP’s U
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Never Know....... Beauty Uses Toothpaste contains many useful ingredients that can be soothing and healing to the skin. For this reason, you'll be able to use toothpaste to help you with the following issues: 1) Pimples. Reduce redness and the size of your pimples with a dab of toothpaste. Let it sit overnight, then rinse away in the morning for a noticeable difference. 2) Brittle fingernails. Since our nails are made of the same enamel as teeth, toothpaste can do a lot to help them. Simply
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Benefit Positioning – “Strong Teeth + #1 Anti Cavity Protection” Quality/Price Positioning – “Low Cost & IDA approved” Postioning statement Our product ‘Colgate dental cream – strong teeth’ is the most trusted anti cavity toothpaste among all the leading toothpastes because it has unique mixture of calcium and minerals for strong teeth PRODUCT (1/2) What ? - A dental cream for oral hygiene Why ? – Number 1 anti-cavity protection recommended by dentists Since when ? - Colgate has a
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1. What do you think of John Osher’s process for identifying opportunities and building companies? As a result of observation of the trends in some business, John Osher was able to identify, recognize and exploit opportunities in different business. Remodeling the approach and the access of his products (earring, clothing , innovative product for energy conservation, innovative baby toys), reaching success, he was able to gain and sell the businesses to others. His skills in detecting opportunities
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Year 2004 * Reported +6.5% unit volume growth. * +7% sales dollar growth. * +0.1% point growth in gross profit margin to 55.1% . * Colgate launched world’s first commercial toothpaste in 1873. * In 1955, P&G launched first fluoride toothpaste – Crest. * By 1990, virtually all toothpaste in U.S. offered fluoride protection and consumers evolved to additional oral care concerns. * In 1997, CP launched Colgate Total promising 12 hours protection against full range of oral
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